PT Marketing Newsletter 2021

PT Marketing Newsletter 2021

PT Marketing N E W S L E T T E R J A N 2 0 2 1 Featured:

New Year, New You! Implement These Fresh Marketing Tips for 2021

Thrivin’ How are these PT clinics growing through COVID? Are you ready? 2021 will be hard too, unless... Google ads

The benefits of Google Ads for PT marketing

Take A Look At Our Website Portfolio!

New Year, New You Patient Postcards!

Get Your Free PT Marketing Sample Kit!

Marketing System

Boost ROI with Reactivations & Referrals

Control Your Marketing in any Economy

Attract More New Patients Online

Go Directly to Consumers

Schedule Your PT Consult Today!

PracticePromotions.Net/Consult

1

TABLE OF CONTENTS

Table of Contents

Table of Contents

1

Featured Article: 2021 Will Be Hard Too Unless... 6

Letter from Neil

1

Store Product Spotlight

8

Featured Case Study

2

What Did 2020 Teach Us About PT Marketing? 9

New Year, New You Marketing Tips

3

Neil’s Marketing Toolbox: Google Ads

11

Featured Website: Movemend PT

5

A COVID Survival Story

12

IN THIS EDITION:

CONNECT WITH Neil Trickett, PT

2020 sure was an unbelievable year and one that tested us both in business and personal lives. We are thankful to witness the way so many practices were able to pivot their businesses in order to keep serving their patients. It was quite amazing to see the rehabilitation community come together to help each other. Last year, the PT industry’s main focus was to recover from the COVID-19 shutdowns and find success within new parameters. After all, with every challenge comes opportunity for innovation.

3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners

We saw the rapid growth of marketing tools including:

• Telehealth / Blended Care Models • Increased Social Media & Email Marketing (especially video content) • COVID-Specific Website Pop Ups & Information • Live Webinars Instead of In-Person Workshops

• Postcards, Newsletters, & Other Direct Mail to Past Patients • HEP Apps with HIPAA-Compliant Therapist Messaging • Google PPC Ads

Practice Promotions

As I looked back at all of these tools, it appears to me they have one common theme– communicating directly with patients and doing it often. This simplepremise is, I believe, the roadmap for navigating any economy. Frequent communication to patients across many different channels allows you to control your patient volume. When you control your volume, you control your future. I hope this is a lesson we all will not forget! I firmly believe 2021 is going to be a bounce-back year for our industry. It will not come without challenges. But if we learn from this year and continue to reach people where they are, we can bring the life-changing benefits of PT to more people than ever before. Lastly, I thank and commend all of you–my fellow therapists, owners, andmarketers–for your incredible hard work serving patients during this incredibly tough time. One thing is for certain–we can make 2021 much better and help more people discover your powerful treatments and services. From all of us at Practice Promotions, we wish you, your team, and your family a very prosperous 2021!

Neil Trickett, PT

1

2

FEATURED CASE STUDY

Clinic Braves COVID Dip to Marketing Success

PhysioWorks is a physical and occupational therapy clinic located in Kent, WA, in the heart of the Seattle/Tacoma metropolitan area. They specialize in industrial rehab therapy with a clear “back to work” mindset, catering predominantly to workers who have been injured on the job. With a focus on helping their patients not only recover, but become stronger than even before their injury. PhysioWorks began their journey with Practice promotions late December 2019, with their site going live the following February. Despite coming on board shortly before the onset of the COVID-19 global pandemic, PhysioWorks has seen success and substantial growth throughout 2020. PhysioWorks started the year with 20 new patients and 749 total patient visits in themonth of January. While their number of new patients and total visits certainly dipped some during COVID-19 lockdowns, they overall maintained consistent numbers, and had a high of 31 new patients in September, and a high of 897 total patient visits in October 2020. JUMPING TO THE TOP OF GOOGLE PhysioWork’s SEO has steadily increased over several months. All but one of their 17 keywords

are ranking in the Top 10 spots on Google! In fact, eight of their keywords are in the Top 3 of desktop searching in the Kent, WA, area.

REAL RESULTS

PRINT MARKETING = ONLINE REVIEWS?

Monthly New Patients

PhysioWorks started as a Practice Promotions client with zero Google Reviews. In late May, Danny ordered Review Generation Rack Cards from the PP Online Store, with QR codes leading directly to their Google Review portal. In addition to the Print Review Generation Rack Cards, Danny also instituted a staff contest, where each member would get a $100 gift card for every 10 reviews they could generate. In the month of June alone, PhysioWorks went from zero Google Reviews to 23! PhysioWorks now has 35 Google reviews and counting. They also have five internal reviews, two Yelp reviews, a Yellow Book review, and a Facebook recommendation. PhysioWorks has seen a dramatic exponential growth in the number of website visits and website page views they have received since launching the new website. Even more impressive, over 90% of those pageviews came from Organic Searches.

20 to 31 in 9 months!

Monthly Patient Visits

749 to 897 in 9 months!

NEW YEAR, NEW YOU MARKETING TIPS 3

N EW Y E A R ,

2 0 2 1 MA R K E T I N G T I P S

explain all the services you offer and to hype any promotions. 2. Resolution & Self-Improvement. Resolution messaging resonates well this time of year. You always want to focus on the positives when marketing towards someone’s self-image. Position your PT practice as the partner, supporter, and coach throughout the patient’s journey. A postcard with a sample resolution, such as “I want to run a 5K” or “I hope to play outside with my grandkids more” together with encouraging imagery motivates patients. Describe how PT can help them relieve pain and reduce their risk of injury by strengthening muscles, correcting posture, etc. (continued on next page...)

LET’S HIT RESET & FOCUS ON A NEW STRATEGY FOR 2021! Now that the holidays are over, our hearts and bellies are full from the past couple months of festivities. Consequently, commercial after commercial caters to everyone’s new year’s resolutions to hit the gym, start a diet, and adopt other healthy habits. The new year is definitely the time to think about and start working toward a “new you.” For PT practices, this means that consumers are already thinking about being active and are very receptive to health marketing content. Thus, it is an ideal time of year to reactivate past patients and reach out to new ones.

IDEAS FOR HEALTH MARKETING CAMPAIGNS

1. General Wellness. This campaign type coordinates with consumer messaging from other industries, so it’s an easy option. For physical therapy practices, you can promote the general physical benefits of Physical Therapy such as increased flexibility andmobility. Additionally, patients will be attentive to lifestyle programs like facility memberships, personal training, or yoga classes to complement their workout routines. Emphasize perks of working with a small practice such as hands-on care, one- on-one sessions, licensed professionals etc. For general wellness marketing, a monthly newsletter works best to fully and clearly

General Wellness

Resolution & Self-Improvement

Recovery & Pain Management

NEWSLETTER

Practice News!

Heart Health

TAKE TIME TO CELEBRATE HEART HEALTH!

certainly not by neglect. One needs a personal exercise strategy s your weak links and helps to keep themworking efficiently over edge is truly power when it comes to our health. ncourage you to put the proper amount of value on your body. een neglecting it then it may require more time and expense, an investment toward a more enjoyable life, one that is more ol. URE, the physical therapist will be a much bigger player in the of health because the research >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

Made with FlippingBook - Online catalogs