2021 Cornerstone Book

2021 Cornerstone Book

Reach HIGHER GROUND with a GAME-CHANGING store model +33 % +31 % +33 %

Why change our store model?

Through analytics of our best-in-class Ace retailers, we have learned that differentiated brands and experiential retailing drive store performance. The proof is in the results:

remodeled in eight years! 3 2 1

Best Brands are fueling top-line growth and store productivity. Stores that carry 10 to 11 of the Best Brands generate 110% more Sales $ on a per store basis compared to those carrying 8 or fewer.

New stores that carry all the Best Brands outperform those that don't with more than 2x higher sales and 67% higher sales per sq. ft.

Keeping your store fresh and relevant is critical. Historically, stores that have completed recent remodels have 5x the sales growth of stores that have not

Cornerstone Objectives

STORE-LEVEL ECONOMICS: Improve overall top-line sales, profits, productivity and return.

EXPERIENTIAL RETAILING: Elevate brands and create destination shops to magnify differentiation.

ASSORTMENT OPTIMIZATION: Optimize assortment and space productivity in Home Preservation categories.

RED-VESTED HEROES: Amplify customer service and services at a prominent Helpful Hub.

OPERATIONAL EFFICIENCY: Integrate labor cost savings and improved technology strategies.

Prior to remodel, Cornerstone stores were trailing the territory by 180 basis points After remodeling, stores are outpacing the territory by 520 basis points

THE RESULTS ARE IN Based on sales >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

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