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2021 Spring Summer MOMENTS

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Share the Gift of Love SM M MENTS P R E C I O U S

The official publication of the Precious Moments Collectors’ Club ® by Precious Moments Company, Inc.

A Letter From

Dear Club Members, Happy spring from all of us here at Club Headquarters! You can catch us smiling from ear to ear now that the warmer months are upon us. We hope you are also enjoying it, wherever you may be. It’s our absolute pleasure to know you are here with us in this very special year as the Precious Moments Collectors’ Club ® turns 40! We are overjoyed to see the new and returning Members 2021 is bringing us as we celebrate 40 years of friendship! As we continue to commemorate the beginning of the Club, we will focus on these beautiful bright spots that can be found in each day, especially in the relationships we treasure. We hope to inspire you to share love and kindness with others while acknowledging your beautiful blessings as a cherished Club Member! Club Headquarters

what’s INSIDE SPRING/SUMMER 2021

3 A Note From John

4 Chapel News – Spring Visits and More

6 An InterviewWith Hiko

Throughout the year, we hope you will be surprised and delighted as we introduce treats like a brand new limited Collectors’ Club 40thAnniversary ornament which will be launched in autumn. Stay tuned for more details – we anticipate this will sell out quickly!

8 Celebrating 40 Years Of Beautiful Friendship

9 New Customizable Program

10 ShowUs Your Precious Moments

Keep an eye out for more treats to celebrate this summer. We hope you enjoy this issue of MOMENTS Magazine as you see the latest news from Club Headquarters during this very special year. Be Well & Be Blessed, Your friends at Club Headquarters

12 NewProduct Sneak Peek

14 2021 Club Renewal Information

15 New From Our Partners

Limited to 1,200 (Limited to 1 per Club Member) But Love Goes On Forever Ornament 219005 | $32.50

17 Invitation and Special Offer

18 Special Summer Offer

Precious Moments Collectors’ Club® Mission: Celebrate the gifts of love embodied in Precious Moments with each other and with all we encounter in our walk through life.

ON THE COVER: 2021 Precious Moments Symbol of Membership Figurine Believe In Pure Beauty CC219001

E-MAIL: [email protected] CALL US AT: 877-496-8725 WRITE TO US AT: Precious Moments Collectors’ Club 4105 Chapel Road, Carthage, MO 64836

FOLLOW US ONLINE! Get the latest news, be inspired, and connect with other fans.

© 2021 Precious Moments Family of Companies, Inc. All rights reserved worldwide. | All reasonable efforts have beenmade to ensure accuracy of the information contained in this publication. Precious Moments Family of Companies, Inc. cannot be held responsible for errors. Event times, dates, and locations subject to change without notice. Pricing, offers, and availability subject to change without notice. Actual products, designs, titles, and sizes may vary frompublication. Not all products or events are available in all areas. Precious Moments Family ofCompanies, Inc. reserves the right but not theobligation toaccept, review, consider, publish, edit, use, redistribute, destroy, ordeleteany submissionand/or thenameand locationof the submitter (if deemedapplicable) for commercial use, advertising, and/orpromotionofPreciousMomentsFamilyofCompanies, Inc.,PreciousMomentsFoundation,and/orPreciousMomentsCollectors’Club®.All submissionsbecomepropertyofPreciousMomentsFamilyofCompanies, Inc.andarenot subject tocopyright, royalty, credit, or other compensation, monetarily or otherwise. Submissions may not be acknowledged and will not be returned. All submissions are subject to the published Privacy Policy (www.PreciousMoments.com/privacy-policy) of Precious Moments Family of Companies, Inc.

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SPRING/SUMMER 2021

Precious Moments Family of Companies, Inc. CEO A NOTE FROM John Hello Club Members, I don’t know about you, but I’m happy to finally see some welcome signs of spring — the stronger sun’s rays, the last of the snow melting away, and longer daylight hours. This past year has reinforced how important it is to continue to celebrate life’s special moments and events, albeit virtually or through wonderful surprises arriving at our doorsteps. With the increase in vaccinations along with the warmer weather, we can all begin seeing our loved ones in person more often. How nice to see some normalcy on the horizon! After 40 years since the introduction of the Collector’s Club, one of the deepest lessons we’ve taken to heart is that beauty isn’t something you see, but rather something you feel. There is a reason we get butterflies when we’re near loved ones, feel genuine joy when spending time with friends, and happiness radiates from us while visiting our favorite places. It’s the beauty in these moments that makes them so special. Today we are fortunate to be able to collect and enjoy Mr. Butcher’s works of art and in doing so, share life’s most cherished moments with those we love. As you enjoy the spring and beginning of summer, we are glad to be able to start planning for upcoming important events and milestones — Mother’s Day, graduations, baptisms, birthdays, and more — virtually or safely in person. Thank you for continuing to give the gift that is as adorable and special today as it was over 40 years ago when Mr. Butcher first created Precious Moments! All the best,

Four decades have passed since the Precious Moments Collectors’ Club ® brought us together as friends. Each 2021 figurine is part of that journey and depicts one of those decades, fitting together to create a charming heart-shaped scene. Believe In Pure Beauty | 2021 Symbol Of Membership Figurine | CC219001 Life Is More Beautiful With A Friend | 2021 Members’ Only Figurine | CC219003 Beauty Is In The Little Things | 2021 Members’ Only Figurine | CC219004 Trust In The Beauty Of Love | 2021 Members’ Only Figurine | CC219002

John Lanman

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Chapel News Greetings from the Precious Moments Chapel! Have you been to beautiful Carthage, MO lately? We invite you to experience the Chapel, whether it is your first time or 100th. While any season is a great time to visit, spring and summer bring gorgeous scenery to the Chapel’s splendid grounds, allowing you to capture some amazing photos, discover unique finds in the Archive Shoppe and

find some needed inspiration everywhere you look. At this time, capacity is limited and masks are required for everyone’s safety. As changes to these policies occur, they will be announced via our Precious Moments Chapel and Gift Shoppe Facebook page. Make sure you’re following us for more details!

Experience the joyful moments the Precious Moments Chapel can bring this Spring and Summer! These are a few photos taken recently at the Chapel and grounds, giving you a glimpse of what it is like to visit.

Take your photo with the largest Precious Moments figurine!

The one word guests use to describe the Chapel: Joyful.

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SPRING/SUMMER 2021

Precious Moments Family Reunion Event 2021 We are so excited to announce that the Family Reunion is back and in-person for 2021! Mark your calendars now for the 2021 event to be held from September 2-5. Make sure to “like” the Precious Moments Chapel & Gift Shoppe Facebook page for updates. We are overjoyed to be able to plan this event to gather together safely with each one of our Precious Moments Family Members.

Peaceful walking areas are perfect for afternoon strolls.

SUMMER HOURS Effective May 1 OPEN DAILY Gift Shoppe: 9:30 am – 5:00 pm Whenever you come, however you get here, we can’t wait to welcome you!

Chapel: 10:15 am – 3:45 pm (The first tour is at 10:15 am, remaining tours on the hour. The last tour is at 3:00 pm) Samuel J. Butcher Museum: 10:15 am – 3:45 pm (May 24 through August 7) subject to change

Operating hours, events and scheduling subject to change without notice. All hours in Central Standard or Central Daylight Time.

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An Interview With Hiko 5 Questions With Master Sculptor Hiko Maeda 1. Precious Moments figurines have many details that bring beauty and grace together. How long does a standard size figurine take to sculpt, from start to finish? It depends on how detailed the figurine is. For a standard size single figurine, it takes two to three days to complete. 2. Many Club Members may not know this, but you are a fan of rock music and even play guitar in your free time. What other hobbies do you enjoy? I play regular acoustic and electric guitar. I played in a rock band with my friend when I was young (before I moved to the United States). I like to constantly improve my skills. I love learning and practicing my art (sculpting and painting), music (guitar and singing), and sports. I love the ’80s or ’90s music from my generation, as well as many Guitar Hero songs.

3. You recently sculpted a beautifully stunning figurine of Jesus with angels surrounding Him. What inspired you to create such a detailed piece of artwork? This year and throughout 2020, everyone had a difficult time and we all learned patience because of COVID-19. I saw many people on Facebook or other social media websites who were sharing their prayers, constantly saying “My God, please help us with…” I thought that if I show them my sculpture of the beautiful Jesus and angels, it might help them to feel better. That was my challenge to myself in creating it.

Master Sculptor Hiko Maeda

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SPRING/SUMMER 2021

4. As we enter our 40th Anniversary of the Collectors’ Club, what has been your most favorite Collectors’ Club figurine to sculpt, and why? I am currently working on sculpting the 2022 Collectors’ Club Members’ Only figurines and those are by far my favorite. You will have to stay tuned to see what those look like!

Jesus with angels sculpture

5. What is one of the first figurines you sculpted for the Collectors’ Club?

This is a special one from my collection – the Collectors’ Club Members’ Only 15th Anniversary figurine A Perfect Display Of Fifteen Happy Years . I love this figurine, I think it’s so cute and very detailed. There are 15 small Symbol of Membership figurines with a girl. The shelf design comes from a shelf that is in Mr. Butcher's house. I was just a young sculptor in Japan when I sculpted this one. Before this project nobody knew if I could continue sculpting or not. But after I finished this one, it gave me the confidence to continue sculpting more for my career with Precious Moments.

We are absolutely honored you shared your time with us, Hiko! Thank you for sharing the gift of love for the past 40+ years with us as part of the Precious Moments family.

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Celebrating 40 Years Of Beautiful Friendship It all began in 1981. Precious Moments Collectors were seeking a way to share their love of Mr. Butcher’s sweet messengers of loving, caring, and sharing. What started organically began to bloom – and so the Precious Moments Collectors’ Club ® was born. Since then, we have enjoyed many wonderful moments with Club Members from around the world. From cruises, conventions, artist signings, philanthropic endeavors, and more, the Club has grown to a community of people who truly care about one another. Throughout the last 40 years and on toward the next 40, we continue to appreciate the love and support our Club Members give to not only Precious Moments, but to their communities and each other. We are so glad to have you with us!

1991

Let’s Take a Stroll Back in Time! The endearing messages, the teardrop-shaped eyes, and the sweet expressions on the faces of Precious Moments figurines have, and will always, remain the same. However, it is fun to look back and see how colors, outfits, and even hairstyles have changed throughout the years.

10th Anniversary Figurine 1991 - Sharing The Good News Together | C-0011

1981

The First Club Symbol Of Membership 1981 - But Love Goes On Forever | E-0001

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SPRING/SUMMER 2021

2001

NEW CUSTOMIZABLE PROGRAM

We’ve heard feedback that Club Members want more options to be able to make their figurines even more personal by customizing the hair and skin color of your gifts or for your collection. Soon you will have the opportunity to create figurines that look just like you or someone special. You will be able to choose hair color and skin tone for unique pieces that reflect your unique life and family. Each will be painted by hand after you place your order, and 6 - 10 weeks later it will arrive at your door. The first introduction will include wedding, couple, and friendship figurines to celebrate those very close relationships. We are excited to share with you this first look. Keep an eye out for more details later this year! Coming Soon… Customizable Figurines!

20th Anniversary Figurine 2001 - Friends Write From The Start | C-0021

30th Anniversary Figurine 2011 - Peace, Love, And Unity, Together We Will Change The World | CC119001 2011

COMING SOON! Founded In Faith, Joined In Love Figurine This darling couple figurine will be available as part of the new customizable program. | 219013

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Our Fans Moments From Precious Moments figurines have been honoring our most memorable holidays, occasions, and special family bonds for more than four decades – that’s a lot of memories! We recently asked you to share with us the stories behind the favorites in your Precious Moments collection and we received some very sweet responses. We are delighted to share a sampling of them with you.

“My Mom gave me the figurine You Are Always There For Me where the Mom is taking care of the girl’s injured leg. This was especially special to me as I was born with a medical condition called lymphedema in my left leg. My mom literally was there for me every day in every way to get me through each and every day. It was made even more special when Sam Butcher signed it for us when visiting the chapel before my mom passed away.” Marsha B. Member since 1996

“At my house family vacations consisted of traveling in my Dad’s 1970 Chevy pickup truck (usually to Missouri to visit family). Whenever we would see a couple on a motorcycle my Dad would always say that we needed to get a motorcycle with a sidecar for my Mom and me to ride in. That was always his big joke. My Dad passed away in August of 2016 and that Christmas my Mom gave me the figurine Forever By Your Side . I will cherish it forever as it’s a little piece of my Mom and Dad.” Joanna A. Member since 1998

10 SPRING/SUMMER 2021

“My cousin gave us the Jesus Is The Light figurine for our 1st wedding Anniversary in 1980. We have been Charter Members since and I would say we have way over 500 figurines. I even have almost the whole collection of the originals when they were Jonathan & David. These figurines have beautiful messages and each one holds a special place in our hearts. They bring hope, patience, and laughter into our home. They have been there through tough and happy times. Thank you Sam Butcher for creating such beautiful treasures that we can share with our family and friends! It is very special to me to be part of the Precious Moments family. They are truly a joy to receive and give as a gift.”

Theresa G. Charter Member since 1981

Thank you to everyone who submitted their stories, we love hearing from you! If you would like to share your precious moments with us, email us at [email protected].

Photos used with permission. Precious Moments Family of Companies, Inc. reserves the right, but not the obligation to accept, review, consider, publish, edit, use, redistribute, destroy, or delete any submission, wholly or in part, and/or the name and location of the submitter (if deemed applicable) for commercial use, advertising and/or promotion of Precious Moments Collectors’ Club® and/or Precious Moments Family of Companies, Inc. All submissions become property of Precious Moments Family of Companies, Inc. and are not subject to copyright, royalty or other compensation, monetarily or otherwise. Submissions may not be acknowledged and will not be returned. All submissions are subject to the published Privacy Policy of Precious Moments Family of Companies, Inc.

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PreciousMoments.com

Sneak Peek of What’s to Come!

Be Filled With Christmas Cheer

Just like a stocking on Christmas morning, the holidays are a time to be filled with cheer. These Christmas cuties share oversized stockings marked with the year 2021.

You Fill Me With Christmas Cheer Dated Girl Figurine | 211001 Dated Girl Ornament | 211002 Dated Boy Ornament | 211010

Baby And Animal Ornaments A little one’s first Christmas is such a magical, memorable time. Commemorate the occasion with a special ornament of a baby lying on a blanket draped over the year 2021.

Baby’s 1st Christmas Dated Boy Ornament Baby’s 1st Christmas Dated Girl Ornament

| 211006

| 211005

Happy Koaladays Dated Animal Ornament | 211009

12 SPRING/SUMMER 2021

Annual Santa The legend of Santa Claus is deeply woven into the fabric of our Christmas traditions. The 13th introduction to the Annual Santa series of figurines and gifts celebrates his heroic Christmas Eve adventures. Annual Angel Sharing a beautiful wish for peace and happiness, the 11th introduction to the Annual Angel series features a beautiful angel adorned with Christmas foliage. With wings outstretched, she is a lovely reminder to let goodwill bloom this season.

May Your Christmas Blossom With Peace And Happiness Annual Angel Figurine | 211019

May Your Spirits Be Merry And Bright Annual Santa Figurine | 211011

Limited Editions

The Christmas story is brought to life through this beautiful interpretation of the Holy Family enveloped by the wings of a magnificent angel. Mary and Joseph look upon the precious child while an angel wearing a golden halo keeps watch over them all. Limited to just 3,000 pieces worldwide. Behold The Newborn King Figurine Limited Edition | 211039

The carols are playing, the boxes of decorations are out, it must be time to trim the tree! Limited to just 3,000 pieces worldwide, this figurine honors Christmas traditions held dear and the loved ones who make them memorable. May Happy Times Decorate Your Holiday Figurine Limited Edition | 211040

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2021 Precious Moments Collectors’ Club ®

The bases of each figurine t together to create a charming heart-shaped scene.

Throughout 2021 we are celebrating the 40th Anniversary of the Precious Moments Collectors’ Club ® . We thank you for joining us in honoring forty years of beautiful friendships and the pure beauty of life’s simple, yet precious moments. As always, membership includes your free Symbol of Membership Figurine, and this year, Club Members are eligible to purchase THREE exclusive Members’ Only Figurines! We would love for you to invite your friends and family to join us in this special anniversary year for only $40.00 for a full year!

• FREE Symbol of Membership Figurine Believe In Pure Beauty • EXCLUSIVE right to purchase three 2021 Members’ Only Figurines • FREE one-year digital subscription to MOMENTS Magazine, the official publication of the Precious Moments Collectors’ Club ® • FREE shipping on all eligible purchases † • FREE figurine and doll personalization on eligible products † • EXCLUSIVE invitation to join the Precious Moments Collectors’ Club ® Facebook group • EXCLUSIVE ability to earn Share Love Rewards Points three times faster It’s easy to join and the benefits last for an entire year. 2021 Club Members receive the following benefits* and more:

Believe In Pure Beauty Symbol of Membership Figurine Included with paid membership! CC219001

Trust In The Beauty Of Love Members’ Only Figurine CC219002 | $70.00

Life Is More Beautiful With A Friend Members’ Only Figurine CC219003 | $60.00 Gift Memberships Available Now! 3 WAYS TO PURCHASE YOUR CLUB MEMBERSHIP:

Beauty Is In The Little Things Members’ Only Figurine CC219004 | $50.00

1. Catalog order form

2. Call 1-877-496-8725

3. Visit PreciousMoments.com

*Restrictions apply. Visit www.PreciousMoments.com/promotion_club2021 for details. † Valid on eligible purchases made through PreciousMoments.com and Precious Moments Mail Order Division.

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from our Licensing Partners What’s New

Now available at PreciousMoments.com: We are excited to introduce you to our new cuddly baby dolls from Commonwealth Toys. They are the perfect companion for any young girl and will be cherished for years to come.

All Girls Are Beautiful Soft Baby Doll Our Precious Moments

Love You Bunches Soft Baby Doll Inspire your little one’s

“All Girls Are Beautiful” soft baby doll makes the perfect addition to any playroom. This adorable 9" doll is dressed in a lovely pink satin dress.

imagination with our Precious Moments “Love You Bunches” soft baby doll. This adorable 9" doll is dressed in a lovely blue polka dot dress.

A new book full of precious baby animals from Thomas Nelson is perfect for your little ones to enjoy.

Little Book Of Baby Animals It’s always time to cuddle! Precious Moments: Little Book of Baby Animals is a colorful board book that includes lovable illustrations of animal families along with Scripture verses and poems about all the ways families take care of each other. Coming soon to PreciousMoments.com

Now available at PreciousMoments.com: Adorable new plush from Aurora World, Inc. to sweeten nurseries and naptime. You Are Outstanding Flora Flamingo Stuffed Animal Cuddly, snuggly Flora Flamingo is the friendliest in the flock! She sweetly accents nurseries and playrooms and is a welcome sight when placed on a pillow. So Beary Sweet Charlie Bear Stuffed Animal With a ready smile, Charlie Bear lets someone know you think they are “beary” sweet! This huggable teddy is sure to become the favorite and makes a sweet addition to nurseries and playrooms. Let’s Roam Together Riley Ram Stuffed Animal Cleverly created long horns and a stocky, huggable build make Riley Ram the perfect snuggle buddy! Little ones will happily roam far and wide with their new smiling friend.

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from our Licensing Partners What’s New Springs offers a large array of Precious Moments fabrics and DIY materials. Perfect for quilting, nursery décor, comforters, dresses, and so much more.

Create your very own precious moments with these new sweet and inspirational fabrics that can be found at your local JOANN Fabrics and other craft stores.

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You’re INVITED! Get free access to an exclusive Facebook Group just for being a Precious Moments Collectors’ Club ® Member.

Did you know Precious Moments has a private Facebook Group just for Club Members like you? Share your love of Precious Moments with your fellow collectors and gain access to special offers just for you: • Private sales & specials • Giveaways just for Club Members • Exclusive sneak peeks • Provide valuable input on new products

• Other special content just for you! Join today at Precious Moments Collectors’ Club® on Facebook!

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PreciousMoments.com

Precious Moments Collectors’ Club ® 4105 Chapel Road Carthage, MO 64836 U.S.A.

Receive 15% Off * Select Limited Edition Figurines Discount automatically applied at checkout at PreciousMoments.com.

Your Love Is A Precious Pearl Limited Edition Figurine | 202010

My Heart Always Comes Around To You Limited Edition Figurine | 193009

*Restrictions apply. Discount offer valid April 26, 2021 – July 31, 2021 at 11:59pm CT on select in-stock Limited Edition items while supplies last, with paid 2021 Collectors’ Club membership activated through U.S. Club Headquarters. Select items discounted up to 15% of the original retail price. Club Membership verification required at checkout. Visit www.PreciousMoments.com/promotion_moments-s121 for full offer terms and conditions.