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Bluespark - May 2022
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Priming the Pump Priming the pump is giving your constituents a reason to visit a university site so that we can understand who they are and deliver content they care about. We’re listening and observing what they’re interested in, then giving them opportunities to invest, donate, and make a difference.
Every March, this alum wants to give $200 to the tennis team. Why can’t you just take it from her account automatically? It’s technologically possible. We have all her information. Why not put it together in an actionable way? That’s what it looks like to build relationships at scale — to be set up so that you don’t have to have an individual to deliver personal content to your constituents. The challenge is that it requires significant investment. You can hire Bluespark, and we can help you connect the dots and start you down this path. But it’s not a one-time investment. This is an ongoing investment to build up systems. It starts with the technology infrastructure. Then we have to shift thinking to understand how your organization needs to evolve. How do we pull people in and prime the pump?
It's the same way that Amazon tailors products. As I’m browsing around, it’s collecting >Page 1 Page 2 Page 3 Page 4
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