Branding on Purpose

Branding on Purpose

FINDING YOUR FORTE

BRANDING ON PURPOSE

BRANDING ON PURPOSE How it works

When building brands on purpose, we start with a grow-to-market strategy frame up to develop the plan. Branding on Purpose creates an authentic and compelling message strategy that taps into the purpose and motivates stakeholders through awareness, engagement and institutionalization.

FINDING YOUR FORTE

BRANDING ON PURPOSE How it works

From there we develop a Branding on Purpose plan that outlines the marketing levels and channels to include in your approach. This is largely an ideation and scoping exercise to determine the level of effort required.

Channels

Our Scope Options

Level I: Digital Brand

Website

   

Social Media Email Marketing

Personal Brand - Bio / LinkedIn Product / Service – Digital brochure / Pitch Deck



Level II: Public Relations and Media Planning

Media Planning and Placement



Workshops

  

Blog, White Papers

Publish articles to position thought leadership Prospect Opportunities Business Development Tracking

Level III: Go-To-Market Business Development

 

Deal Coaching



FINDING YOUR FORTE

CASE STUDY: METRO ATLANTA LAND BANK

Metro Atlanta Land Bank – After facilitating a series of planning sessions with the Land Bank with board and staff, we developed the Strategic Articulation for the next five years. After completing this work, we have now leveraged Branding On Purpose to design, develop and execute a brand refresh including a new name, new brand, new website, a brand style guide, a new blog , a social media strategy and newly launched social media channels (Facebook, LinkedIn and Instagram).

FINDING YOUR FORTE

CASE STUDY: IMPACT CHURCH

Impact Church – In working with one of the fastest growing churches in the country, we worked with their leadership team over a several weeks to facilitate articulation of their strategic plan. Once complete we were asked to develop their brand style guide.

FINDING YOUR FORTE

NOTEWORTHY EXPERIENCES

We have had a number of engagements in which BRANDING ON PURPOSE delivered on its brand promise by connecting its stakeholders with their organization purpose.

 SLAM Academy of Atlanta – Charter School Launch

 PAACT! (PROMISE ALL ATLANTA CHILDREN THRIVE) Partner Compact – We worked with a cross section of implementation partners to develop a collective impact model that supports a new partner compact for how they will deliver to support the mutual mission of PAACT!

 Bottom Line – Pitch Deck, Funder Go-To-Market Strategy

FINDING YOUR FORTE

NOTEWORTHY EXPERIENCES Lady Belle Macarons – Working with Charlette Bell, a new pastry chef, to launch her new macaron brand, Lady Belle Macarons, we developed the brand launch strategy from her purpose of bring people together through shared culinary experiences. From our work to launch this new brand came a number of highlights.

Public Relations – Media Placements

Social Media Strategy and Execution

Brand Launch Digital Assets

Public Relations – Media Appearances

Food Network Positioning

Brand Launch Events

FINDING YOUR FORTE

FINDINGYOUR FORTE