Concierge CPAs July 2019

Concierge CPAs July 2019

July 2019

8221 Brecksville Rd., STE. 205 Brecksville, OH 44141

[email protected]

(440) 340-1030

ConciergeCPAs.com

7 Ways Travel Can Change You for the Better

“One’s destination is never the place, but a newway of seeing things.”

our eyes need a break from staring at a screen 18 hours a day. As much as we love our jobs, we need to get away sometimes! 2. It gives you a new perspective. Travel teaches us a lot about ourselves and who we are. I love seeing how our family dynamic changes after being together 24/7 for a few weeks and howwe grow closer and learn a lot about each other! There are things we just can’t learn from a book. Travel can bring out a different side of us, and it helps us become more rounded. 3. You’ll become more adaptable and flexible. Things seldom

I saw this quote by Henry Miller at JFK International Airport while waiting to board our flight to Budapest, Hungary, on June 4. It echoed my wish for my four kids, my husband, andme that we would, at least in a small way, see the world—and ourselves in it —differently after this month-long trip to three different European countries. Yes, I believe that traveling is one of the most powerful and transformative experiences in life, and the earlier you do it, the better. Here are a fewways I believe travel changes you for the better. 1. It recharges you. Let’s be honest: Our brains need a break from the constant work, our bodies need a break from sitting at a desk, and

The island of Capri and the Mediterranean Sea

go exactly how we expect them to while we’re traveling. Flights get delayed, the rental car that we reserved months ago is not available, the kid loses his new reading glasses, or there is a mosquito invasion. But through all these ups and downs, we learn how to handle whatever situation is thrown at us. We learn to adapt and find a new solution, and we might even laugh about it at the end of the day ... or maybe next year. 4. You’ll break out of your comfort zone. By removing ourselves from the comforts of our American life and all the things we are familiar with— like the language, the weather, the food, and even the people —we start to see the world and ourselves in a newway. Things that used to seem scary or uncomfortable won’t seem so scary anymore.

In front of the Colosseum in Rome, Italy

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1 (440) 340-1030

BORBALA’S SCHEDULE

Client Advising and Coaching Days July 10, 17, 24, and 31

FACEBOOK LIVE SESSIONS OnMondays this month, starting at 3 p.m. The dates are July 15, 22, and 29.

Search for us at @ConciergeCPAs.

To schedule a time, go to Borbala.AcuityScheduling.com Prospective client inquiries: [email protected]

Client of the Month

Liz Hersh from Hersh PR and Marketing

Q: How long have you been in business, and what prompted you to go out on your own?

It’s always exciting when we help a client reach that level. It means we’ve done our job!

A: I had one “real” job after college! But I quickly went out on my own because I knew I could create and execute a better approach to attracting clients and customers. That was 10 years ago. A lot has changed in my industry, and it can be challenging to keep up with everything. Thankfully, I have a small team, and together, we keep tabs on the latest trends. Q: What advantages do businesses that outsource their marketing have over the ones who try to figure it out in-house? A: When you’re building momentum and starting to scale your marketing efforts, you’ll need outside help in the form of a consultant or agency. They will know things that you likely don’t know: what tools are best, what

There will be opportunities for us to partner with that client again because the umbrella of marketing is big. Unless you are a multimillion-dollar corporation with a 50-person marketing department, you don’t have all the expertise you need in-house. Over time, you’ll understand what you excel at internally and where you still need help. For example, you might do the bulk of the marketing in-house but outsource the media buying or the blogging. A: We are seeing a new trend called no-click searches, meaning consumers search for something on Google but don’t click on any results. They scan the search results page and quickly find the answer they are looking for. As a result, Google doesn’t generate advertising revenue and websites that rank organically don’t generate clicks. It’s too soon to tell what changes Google might make, and the >Page 1 Page 2 Page 3 Page 4

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