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Engaging Communities Through Issues Forums
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Engaging Communities Through Issues Forums: A How-To Guide for Onsite and Online Community Engagement
By Maria Pippidis, Bonnie Braun, Jessie Ketterman, Shoshanah Inwood, and Nicole Wright Cover Image: Maryland Linking Farm Vitality and Health Forum, 2018, Provided by the Authors
A T T R I B U T I ON
Engaging Communities Through Issues Forums: A How-To Guide for Onsite and Online Community Engagement
Copyright © Pippidis, M., Braun, B., Ketterman, J., Inwood, S. Wright, N. 2021, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International 978-1-955687-09-6. Published by Extension Foundation.
ISBN: 978-1-955687-09-6
Publish Date: March 7th, 2022
Citations for this publication may be made using the following: Pippidis, M., Braun, B., Ketterman, J., Inwood, S., Wright, N. (2022). Engaging Communities Through Issues Forums: A How-To Guide. Kansas City: Extension Foundation. ISBN: 978-1-955687-09-6
Producer: Rose Hayden-Smith
Peer Review Coordinator: Rose Hayden-Smith
Editorial Assistant: Heather Martin
Technical Implementer: Rose Hayden-Smith
Welcome to the Engaging Communities through Issues Forums: A How-To Guide. This is a resource created for the Cooperative Extension Service and published by the Extension Foundation. We welcome feedback and suggested resources for this publication, which could be included in any subsequent versions. This work is supported by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.
For more information please contact:
Extension Foundation c/o Bryan Cave LLP One Kansas City Place
1200 Main Street, Suite 3800 Kansas City, MO 64105-2122 https://impact.extension.org/
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T A B L E O F CON T E N T S
ATTRIBUTION ......................................................................................................................................... 2 TABLE OF CONTENTS............................................................................................................................... 3 MEET THE AUTHORS ............................................................................................................................... 5 ACKNOWLEDGMENTS ............................................................................................................................. 8 FOREWORD ............................................................................................................................................ 9 EXECUTIVE SUMMARY .......................................................................................................................... 10 Origins of Our Story ........................................................................................................................................................ 11 Origins of 2016, 2018, 2019, and 2021 Forums ............................................................................................................. 11 ABOUT THIS GUIDE ............................................................................................................................... 13 Who is This Guide For?................................................................................................................................................... 13 How Should I Use the Guide?......................................................................................................................................... 17 Why Use a Forum? ......................................................................................................................................................... 17 Our Story – Why We Used Forums to Address Farm and Farm Family Issues............................................................... 20 ABOUT FORUMS ................................................................................................................................... 21 What is a Forum? ........................................................................................................................................................... 21 Our Story – About Our Forums....................................................................................................................................... 23 What are the Principles of Successful Forums? ............................................................................................................. 24 HOW TO NAME AND FRAME ISSUES ...................................................................................................... 28 What is “Naming and Framing” and Issue? .................................................................................................................... 28 Why is “Naming and Framing” So Important? ............................................................................................................... 29 Our Story – Naming and Framing Issues for Our Forums............................................................................................... 30 HOW TO ENGAGE MULTIPLE PERSPECTIVES........................................................................................... 31 Identifying People .......................................................................................................................................................... 31 Recruiting Representatives of the Community .............................................................................................................. 31 HOW TO PLAN A FORUM FOR SUSTAINED ENGAGEMENT ...................................................................... 32 How to Plan a Forum...................................................................................................................................................... 32 Planning Timeline ........................................................................................................................................................... 34 Agenda of a Forum Using the Principles of a Successful Forum .................................................................................... 36 Engaging Others ............................................................................................................................................................. 39 Our Story — Engaging Others and Creating Our Forum ................................................................................................. 44 THE FORUM AGENDA – THE FLOW AND ENGAGEMENT ACTIVITIES ........................................................ 45 1.Ground the Content of the Issue with Facts and Context .......................................................................................... 45 Our Story — Just the Facts and Context, Please ............................................................................................................ 46 2.Case Studies Connect Participants to Each Other and the Personal Side of Issues.................................................... 47 Our Story — Stories Connect People.............................................................................................................................. 50 3.Moving from Ideas to Actions - Strategic Doing™ ....................................................................................................... 51 Using Strategic Doing™ During the Forum ..................................................................................................................... 53 Our Story — Strategic Doing in Practice......................................................................................................................... 54 4.Resource Table ............................................................................................................................................................ 55 5.Post-Forum Activities .................................................................................................................................................. 55 Our Story — Post-Forum Tales ....................................................................................................................................... 56
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WHY AND HOW SHOULD WE EVALUATE THE FORUM?........................................................................... 58 Why Collect Evaluation >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109
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