Foodtown - September 2018

Foodtown - September 2018

THE FOODTOWN NEWSLETTER Dedicated to Our Best Customers!

718-833-5080 9105-27 3rd Avenue Brooklyn, NY 11209 www.foodtown.com

September 2018

What Will You Do With the $50 We Save You This Month? What I Am About to Say Is Going to Save You Over $50 in Groceries

MANAGERS Store Manager: David Rosario

Assistant Store Manager: John Colberg Jr.

so that we could pay the lowest prices possible and pass the savings on to you. Our primary goal is to have everything you could possibly need for the fall season and upcoming holidays at COMPETITIVE PRICES. Our managers and staff have been working hard to unload trucks and set up displays with the freshest, lowest-priced goods so that you have a terrific shopping experience at Foodtown and Freshtown. You are counting on us to provide everything you need to feed your family at competitive prices, and we do not take that responsibility lightly. We are grateful for your business. Columbus Day is one of the first holidays right around the corner, so we've focused on having great deals for you on Italian foods such as pasta, pasta sauce, canned tomatoes, olive oil, and so much more. You will see all these items on sale and on display at great prices in the weekly flyer. Halloween is next, and there will be no shortage of candy displays for the kids at low prices. The fall season is perfect for getting back into a routine with the family and having dinner together, and we appreciate the fact that you choose Foodtown and Freshtown for everything your family needs. Get Free Groceries Last but not least, please remember to use your points. You are earning 10 points for every dollar you spend with your club card. You can then redeem your points for FREE and discounted groceries. Any of our team members will be happy to show you the items you can get for free. There are copies of the Free Items sheet at the courtesy booth.

PHONE 718-833-5080

HOURS Monday-Saturday: 7am — 11pm

On Page 3 of this newsletter, there are coupons that total over $50 in savings. I wanted this to be the first thing I discussed in this month’s newsletter. You're counting on us for a lot of things: keeping a clean, courteous, well-stocked store; great deals and sale items; fantastic variety; a friendly atmosphere; and more. But one of the most important things you need from us is help making sure your food dollars go as far as possible. That’s why we are sending you this newsletter with all these coupons and deals. Please take a close look at Page 3 and use these coupons over the next three weeks. Remember that not all of our shoppers receive this newsletter. We send it to you because you are one of our best customers, and we appreciate you! I enjoy hearing from you. When you use the coupons on Page 3 of this flyer, you can save over $50. I would love to hear from you about how this helped you or listen to any feedback you might have about the store. So many customers have sent me emails about our wonderful staff and our stores, and I would love nothing more than to hear from you as well. What will you do with the $50 you save this month? I want to know! This newsletter is designed to help you get more out of our store and to help you save more money. I would like to take a brief moment to let you know how hard our buyers and managers have been working to purchase goods and create deals for you for the fall season and holidays. We have been to several extensive grocery-buying shows over the past few months. At those conventions (and in our offices), we have had countless meetings with manufacturers of all sizes, and we have bought truckloads and truckloads of goods

Sunday: 7am — 10pm

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Foodtown of Bay Ridge

VIEW THE FLYER ... Enter this link in your browser:

www.FoodtownCARES.com/ FLYER

Hope to see you soon!

Sincerely,

–Noah Katz Co-President [email protected] 718-833-5080 | 1

If you’ve ever had the pleasure of heading north to the Catskill Mountains, you might have stumbled across one of the best- kept company secrets. Nestled next to the east fork of the Delaware River, the Freshtown of Margaretville is a great place for locals and passersby alike. At the center of this amazing store is Debbie Rosa, one of our company’s star employees. Debbie has worked at this store for nearly 40 years; she worked for the company that owned the location before we took it over 10 years ago. Having spent 27 years working as the deli manager for a corporate chain, Debbie would be the first to tell you how much of a change Freshtown is for her. “I’m working for a family-owned business, and that’s different from a big corporation. A lot different,” Debbie says. “Everyone here is community-minded and employee-minded. They’ve embraced our families too.” Families have each other's backs, and we try to display that level of caring for our team members when they go through tough times. “They’ve given me a lot of support over the last few years, and I’m very appreciative of that,” Debbie says. DEBBIE ROSA IS MY NAME Foodtown Service Is My Game

WHY YOU NEED TO INCORPORATE GHEE INTO YOUR COOKING For hundreds of years, cooks throughout the Middle East and India have known about the magic of ghee. They cook with it, spread it over bread, and use it as a sauce. Ghee is a type of clarified butter. The butter is simmered for a longer period of time than standard clarified butter in order to render out as much water as possible. Then the remaining milk solids are strained away. The resulting ghee has a rich, nutty flavor. Even better, ghee is shelf-stable, doesn’t need refrigeration, and can last a long time — though once you start using it, it’s unlikely to sit around for very long. While ghee hasn’t quite entered the mainstream yet, it’s on the verge of becoming a kitchen staple in the U.S. The reasons why are simple: It’s delicious and better for you than regular butter. In fact, for a food that’s almost entirely fat — ghee is 99.5 percent fat, and 60 percent of that is saturated fat — it boasts quite a few health benefits. Ghee is packed with healthy fat to help your body utilize fat-soluble vitamins and minerals more effectively. It’s also a great source of vitamins A, E, and K2. And ghee is a source of HDL cholesterol, often called the “good” cholesterol. In the kitchen, ghee is exceptionally versatile in all kinds of dishes. It has a high smoke point at 485 degrees (ordinary butter has a smoke point of 350 degrees), making it perfect for sautéing and frying. It makes an ideal replacement for vegetable and canola oil in recipes. You can even use it in place of coconut oil. You can find ghee at most grocery stores, though it’s most readily available at specialty grocers. You can also make it right at home. All you need is a pound of high-quality butter (organic, grass-fed is best) and a saucepan. Bring the butter to a boil over medium-high heat, then reduce the heat and let it simmer. The butter should foam and bubble, and then the foam should disappear. Continue simmering the butter until it foams a second time. This means it’s done! The butter will be a golden color, and brown milk solids will sink to the bottom of the pan. Pour it through a fine wire-mesh strainer or cheesecloth into a heatproof and airtight container. Butter makes it better, but ghee makes it grand.

When you work with people, you need to have a certain mindset. There are very few people better at serving others than Debbie. “I

love working with people,” she says. “They aren’t just customers. Some of them are friends. I know most of my customers by name.” That level of intimacy makes Debbie irreplaceable in our store. “We’re all about customer service. People appreciate the friendliness of our store. People come to our town to relax, and we want our store to mirror that.”

We’re proud to have someone as passionate and dedicated to their craft as Debbie. If you’re ever in the Catskills, stop by and ask her for her favorite cut of roast beef. She won’t let you down.

Want free groceries? Simply use your club card to earn points. Then grab the Free Items sheet at the register and redeem your points for free groceries. It's that simple. *Available at the store location on the back of this newsletter. FREE GROCERIES — REALLY!

2 | www.foodtown.com • Shop Foodtown. That's Smart!

The Foodtown Brand Is Just as Good as the National Brands! And It’s Priced Much Lower!

I have had this conversation so many times with customers: “Try the Foodtown brand. Your family will not know the difference, and you will SAVE MONEY!” Here’s what I say to customers, and I'll say it to you: Purchase the Foodtown brand of an item that your family eats or drinks often. Bring it home, peel the label off, and throw the label away. Then serve that item to your family. If they complain that they don’t like it, just let us know and we will give you DOUBLE your money back — just mention this article! You don’t even need to bring the product back. That is how certain I am that your family will love the Foodtown brand just as much as the national brand. PLUS, you are going to save money. The Foodtown brand will save you money!

goods, no matter what store you buy them from. But this isn't true for the Foodtown brand. There are no television commercials for our brand. This allows us to price our Foodtown brand items much lower than the national brand items, which lets you save more money.

There are hundreds of high-quality Foodtown items to choose from.

I will let you in on a little secret: In some cases, the companies that make the national brand items are the same companies that make the Foodtown brand. It’s just a different label! Keep in mind that there are hundreds and hundreds of Foodtown brand items to choose from. The next time you're walking up and down the aisles, consider saving some money and giving our Foodtown brand a try. If you can tell the difference and your family does not like it, just let us know and we will give you double your money back!

All the national brands spend a fortune on television advertising. These huge budgets affect the prices of their

The Feast of San Gennaro Italian Food at Its Finest

CHICKEN PARMIGIANA

Ingredients

• 1 egg, beaten • 2 ounces dry bread crumbs • 2 skinless, boneless Green Way chicken breasts, cut in half

Italians show appreciation and love for one another through food. It’s ingrained deeply into the culture that food is a way to bring people together and forge unbreakable bonds. This is most frequently over a dinner table or at a restaurant, but in September, it also happens in the streets of New York City. The Feast of San Gennaro is a celebration of all things Italian. Running for 92 years and attracting more than a million people annually, this New York City event is full of jubilation and, of course, wonderful food. Some of the most famous, exotic, and beautiful Italian food in the world is created between Houston Street and Canal Street during the 11-day festival.

• 1 1/2 cups (12 ounces) spaghetti sauce • 2 ounces shredded mozzarella cheese • 1/4 cup grated Parmesan cheese Directions

1. Heat oven to 350 F (175 C). Lightly grease a medium baking sheet. 2. Pour egg into a small, shallow bowl and beat lightly with a fork. Place bread crumbs in a separate shallow bowl. Dip chicken in egg, then into bread crumbs. Place coated chicken on baking sheet. 3. Bake for 40 minutes or until no longer pink and juices run clear. Do not turn off oven. 4. Pour 1/2 of the spaghetti sauce into a 7 x 11-inch baking dish. Add chicken and cover with remaining sauce. Sprinkle mozzarella and Parmesan cheeses on top. 5. Cook for 20 more minutes.

Head on down to Little Italy from September 13–23 to see the processions for yourself. This is one delicious event you won’t want to miss.

718-833-5080 | 3

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9105-27 3rd Avenue Brooklyn, NY 11209

www.foodtown.com

INSIDE THIS ISSUE: What Will You Do With the $50 We Save You This Month?..........................PAGE 1

Warning: Throwing this newsletter away is like throwing money away!

Start Using Ghee in Your Cooking..........PAGE 2

Employee Spotlight: Debbie Rosa...........PAGE 2

You'll Love the Foodtown Brand, or Double Your Money Back!..........................PAGE 3

Mark Sept. 13–23 on Your Calendar........PAGE 3

Try Our Exclusive Organic and Natural Brands..............................................PAGE 4

ORGANIC AND NATURAL FOOD AT 'SUPERMARKET PRICES!' Green Way and Brad’s are only available at Foodtown and Freshtown.

We have two house brands called Green Way and Brad’s that are only available in our stores. Like our Foodtown brand, each line has hundreds of items to choose from. These are organic and natural products, which are becoming more and more popular as people try to eat healthier. Our buyers source these products using the strictest natural and organic guidelines.

competitive “supermarket prices.” The prices in health food stores are typically very high. Not at Foodtown and Freshtown. We price our organic and natural food at “supermarket prices,” not “health food store” prices. This helps your food dollars go further in our stores. If eating organic and natural food is important to you and your family, please give our Green Way and Brad’s items a try today. We're sure you're going to love these brands.

Here’s the best part: We price our Green Way and Brad’s products (and all of our products) at

4 | www.foodtown.com • Shop Foodtown. That's Smart!

YOU DESERVE YOUR OWN PERSONAL SHOPPER — REALLY! Personal Shopping Service Is Available TODAY!

It’s no secret that online shopping is here to stay. Just about everyone in town has ordered something off the internet. Most of these websites are huge mega- companies based outside our community with warehouses in other parts of the country and even overseas. These companies do not employ people from our community, and they certainly don’t give back to our local nonprofits and organizations the way Foodtown and Freshtown does. Also, when you buy from those large companies, your goods are picked and shipped by strangers in big warehouses, so you never know who is selecting your items. Not so at Foodtown and Freshtown! In our store, when you shop online, we assign a PERSONAL SHOPPER to your order who works in YOUR LOCAL STORE. They will go up and down the aisles and select your groceries as though you were selecting them yourself. If something is out of stock, your Personal Shopper will call you or text you (whichever you prefer) to see if you would like to substitute another item. These Personal Shoppers will get to know you, and you can feel good about the fact that LOCAL PEOPLE are being employed through our online shopping service. This is a crucial point. We ask that you give our shopping service at Foodtown.com a try so that we

can continue to create jobs via the online world — local jobs that support our community. Prices Online Are The Same As In The Store Keep something else in mind. The prices we charge online are the same prices that we charge in the store. All of our sale prices, great deals, competitive holiday buys, and more are priced the same when you shop online at Foodtown and Freshtown. This is not the case for many other companies. In fact, you can even bring up our weekly flyer right on your computer screen and click the items to add them right to your shopping cart. This is probably the easiest way to save money on your weekly grocery bill. Let Us Do All That Heavy Lifting! and Freshtown, like jugs of soda, 24-packs of water, heavy canned goods, and laundry detergent? This is your starting point when you shop online. Let our Personal Shoppers do all that heavy lifting for you. Just put the items in your online shopping cart, check out, and send the order to us. Your Personal Shoppers are looking forward to doing your shopping and making your life easier. We deliver from most stores, but we You know those really heavy things you buy at Foodtown

also offer pickup services; you just pull up in your car, call us, and we will come out and load your vehicle. How easy is that? Please try it! As an added incentive to give our online personal shopping service a try, please use the below OFFER CODE to take $20 off your next order of $50 or more PLUS no shopping service or delivery fee (limit 1 offer). That’s a huge savings, but it’s only good through October 31st. Please go to Foodtown.com, select your local Foodtown or Freshtown store, and give the service a try. Your Personal Shopper is standing by, waiting to do all that heavy lifting and make your life easier. 20 $ off Offer valid only at this newsletter’s online store location. Total purchase excludes tax and discounts. Limit one (1) per customer. Expires 10/31/18 Enter Code at checkout SAVE20 when you spend $50 or more on a single online order at foodtown.com plus, no delivery or service fee ($9.99 value)

Above Offer Includes NO DELIVERY FEE Total Value of $29.99 ACT NOW... Offer Expires 10/31/18