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GUIDING MARKETING STRATEGY THROUGH COVID-19 - GENERIC
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GUIDING MARKETING STRATEGY THROUGH COVID-19
Overview
1. What have we seen so far? 2. What could recovery look like? 3. How does this impact marketing strategy? 4. What should I do now?
Before we start… During these extraordinary times, it is easy to become overwhelmed with information given the sheer volume of coverage. Differentiating ‘opinion’ and valid, useful insight is a challenge. It’s important to note we are not economists or specialists in epidemiology, but we are experts in brilliantly joined-up marketing and aim to guide you through marketing in the era of COVID-19. These guidelines utilise our expert knowledge of the industry as well as industry bodies and >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40
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