Harrison Law Group - August 2021

Harrison Law Group - August 2021

August 2021 The Contractor’s Advantage

HarrisonLawGroup.com (410) 832-0000 [email protected]

Meet Ruthie!

Jeremy’s Sweet, Excitable, and Slightly Oblivious Dog

and kids. All she wants is to be right where her family is. And even better, she’s not very vocal.

In 2019, my wife and I promised our children that we could adopt a dog in 2020. We wanted to wait until the summer, when it would be easier to let the dog out to train it outside.

But training her — now that’s another story!

Then the pandemic happened.

I don’t know if this is the nature of her breed or if Ruthie is particularly difficult to train, but it’s incredibly challenging to get Ruthie to understand anything. For example, at 18 months old, you would think she would have the basics of potty training down, but she is quite the little princess. If it’s raining outside, she decides her bathroom break will be taken inside the home instead. Getting her to realize she can’t do that has been a challenge. Currently, we’re trying to teach Ruthie not to pull so hard on her leash when we’re taking her for walks. We didn’t think this was a big problem until we took her along on a recent family vacation to Williamsburg. She wanted to explore everything, and whoever held her leash was in for a workout! Thankfully, she is devoted to her family, and we could probably get away with having her off-leash. (We won’t try that.) But because of how hard she pulls, we had to move from connecting her leash to her collar to using a harness instead. The collar would just fall right off her tube-like little body because of how much she squirmed and pulled. Regardless of her few “faults,” we’re very happy to have Ruthie in our lives. We may have initially chosen her because it felt like she was the last available dog on Earth, but she’s become a welcome part of our family. As studies have shown, just owning pets can stimulate the

We soon discovered that it was very, very hard to get a dog because just like us, everyone else was home more often and had more time for a pet. So, our search began! After we were nearly scammed into adopting a dog that didn’t exist from an online source, we began searching for any dog — we just wanted to find a real dog to adopt!

production of more oxytocin in our brains and in our pets’ brains too. That’s the hormone that’s associated with positivity, trust, and love. Ruthie certainly does that for us.

As luck would have it, my wife has a family friend who breeds French bulldogs, and they just happened to have a litter. Ruthie was the last pup that had yet to be claimed, and she was ready for a home if we were ready for her.

Looking back, we couldn’t have gotten luckier. (Well, kind of.)

She fell right into our lives, and I’m glad she did.

Ruthie is the sweetest, most loving dog you will ever meet. Dogs are already attentive and loving, but this dog could make anyone fall in love with her. She loves all kinds of dogs

-Jeremy Wyatt

[email protected] | HarrisonLawGroup.com | 1

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Use These 3 Methods to Measure Your Results Advertising on Podcasts?

the podcasts you advertise on are options on the list. You can do this with an online survey or by incorporating it into your live sales process. According to Marketing Insider, 80%–90% of customers will complete this kind of survey, making it a pretty accurate tracking method. The biggest downside is that you won’t be able to track podcast-driven traffic that doesn’t convert to sales, which is possible with both pixel-based tracking and the next option we’ll dive into.

If you’re not already advertising on podcasts, you might want to add it to your list of marketing strategies. According to a 2019 survey from Edison Research and Triton Digital, more than half of all Americans have listened to at least one podcast. That’s over 167 million people your company could (and probably should) be targeting. But once you do advertise on a podcast, you’re faced with a different challenge: How do you measure your results? As it turns out, there are quite a few ways to track the bang you’re getting for your buck. Here are just three of them, ranked from the most effective to the least.

Promo Codes and Vanity URLs

Finally, you can drop a podcast-specific promo code or URL into your advertisement, then track how many clients visit your website or purchase using those options. One big perk of this method is that it’s shareable between customers: If one person finds you from a podcast and makes a referral, you'll be able to track their referral back to the podcast, too. Unfortunately, Marketing Insider

Pixel-Based Tracking

This method requires a true partnership between the podcast and its advertisers. To make it work, the podcast publisher has to install a pixel (a tiny digital tracking and information-gathering tool) through its hosting provider. Then, you have to install one

reports that only 2 in 3 listeners remember promo codes, and only 1 in 6 use vanity URLs when they’re provided. That means you might end up with podcast-driven customers who appear to have found you from somewhere else.

on your website. Together, the pixels will reveal the connection between podcast downloads and visits or conversions on your site. You get a lot of detailed

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