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Inspire to Hire Recruiting Library
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RECOMMEND FLIP-BOOKS
RECRUITING
Inspire & Hire Index
Introduction Material •
Great Recruiting Plan
Recruiting Plan Best Practices
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Sample Recruiting Plan
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Online Recruiting •
Recruiting Video in English and Spanish o Best Practices • Career Plug • YaSabe • HTML Craigslist • Craigslist/Indeed/ZipRecruiter • Facebook
Display and Print Recruiting • Phone Number Tear Off • MM Car Photo • Craigslist Photo Version 1 • Craigslist Photo Version 2 •
Maid For This Recruitment Door Hangers • Maid For This Recruitment 4X6 Postcard • Maid For This Recruitment Display Ad • Sample HSP Recruitment Ad – English Template • Sample HSP Recruitment Ad – English • Sample HSP Recruitment Ad – Spanish Template • Sample HSP Recruitment Ad – Spanish • Open House Template – English • Open House Template – Spanish • Sample HSP Recruitment Ad #2 – Template • Sample Word Only Ads
Office Culture •
Posters
Interviewing
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Office Environment
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Meetings
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Events/Celebrations
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Incentives •
QC, OTC , PC , Sales
Attendance Compliments Star Board Extra Incentive
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Google Reviews
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Great Recruiting Plan With unemployment rates peaking around 2010 and steadily declining, Molly Maid owners find themselves in a tough position when it comes to recruiting staff. The pool of active job seekers and applicants is getting smaller and smaller. The only bright side to this equation is that your competition is faced with the same challenges. It’s now time to separate yourself from these competitors and make sure that you have a great recruiting plan. Recruiting employees is very similar to a solid marketing plan. You will want to spend the time up front putting together a strategy that makes sense for your business and then set it in motion. You won’t do your business any favors by continuously turning this plan on and off depending on the time of year. Sure, you might make adjustments, but you should never turn the switch off. When it comes to your recruiting plan keep these three pieces in mind: ing Employees This is the part of the plan that is focused on finding employees in order to let them know you’re looking to hire. Potential employees must see your advertisements when they aren’t necessarily looking. You are telling and selling to them that they want a job. o A-Frame Signs o Flyers/Phone number tear-offs o Magnets on your cars o Business cards ready to hand out to people • Being When a potential employee is looking for a job, can they find you? This is a critical piece due to the fact that all will be lost in your efforts if future employees simply cannot find you when searching. A large portion of your budget is typically spent in this category. o CareerPlug o YaSabe o Facebook o Craigslist • ing Employees After recruiting your employees the growth of your business will depend on your ability to keep your business fully-staffed. Just like a poor PC rate with customers, high turnover and the inability to maintain your staff can wreak havoc on your operations. Being honest and self- aware are keys to understanding how much improvement is needed. o Office culture ▪ Office appearance and organization ▪ Posters ▪ Overall environment – positive and employee-centric ▪ Meetings/Celebrations o Incentives/Bonuses ▪ One-time clean conversion bonuses ▪ PC rate bonuses ▪ Sales incentives This Inspire & Hire document is designed to put all of your recruiting needs at your fingertips. The plan is to utilize this tool as a living and breathing document with quarterly updates. Feel free to share your personal tips and stories if you would like something added to this booklet. Return to Index •
Recruitment Plan Best Practices
TIME IS OF THE ESSENCE
• You do not have time to NOT hire- never say I am too busy to do an interview. How else will you get new people? • Never stop hiring, even if you think you are fully staffed. You can lose people as fast as you hire them. PLUS- you can begin to hold people accountable. Always remember the Bell Curve. • The person receiving internet applications should be the most available to make phone calls immediately. That person will not always be the owner. Make sure it is THEIR email address used for any contact information. OFFICE LOCATION • Your office location should be near the Staff- make it easy for them to get to work • Plot the location of your staff to find that best spot • Be near a bus stop
VARIATION IN YOUR PLAN
• Use a variety of methods- people search for jobs in many different ways • Online Recruiting • Display/Print Recruitment • DON’T LOSE YOUR NEW RECRUITS….. • Have a Friendly and Welcoming Office Environment • Offer Achievement Based Incentives
OVERALL NOTES
Stick to your plan- follow through is key
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• Advertise the perks of the job wherever you can ex. No nights No weekends • Have extended hours- check your local unemployment rate- most you are looking for already have a job • Be ready for the interview- 1 st impressions count. They are interviewing you too
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Sample Recruiting Plan
The goal of a solid recruiting plan is to make sure that your business is successfully represented in each of the 4 main recruiting categories. See below for a Sample Recruiting Plan .
Recruiting Plan – Molly Maid of Born to Hire
Online Presence •
CareerPlug o
Running 3 ads ▪ CSR ▪
HSP – English HSP – Spanish
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Each ad has pre-screen questions ▪
o
What is the best number to reach you?
▪ Are you legally eligible to work in the US? ▪ Are you available to work Monday through Friday? ▪ What is your address?
o The owner holds themselves accountable to follow up with all candidates and checks email regularly. • Facebook o Owner has posted a fun recruiting video on Facebook showing what a great culture this business has for its employees.
Display and Print Presence •
This office currently has their A-Frame displayed outside of their office • They have put a print ad in their local classifieds • A Phone Number Tear Off Flyer was recently put up in the local laundry mat and grocery store
Office Culture •
20 minute weekly meetings are held on Wednesday • A recent paint job was performed to make it feel more inviting • They just posted pictures on the corkboards from the recent office party at the bowling alley
Staff Incentives •
This office just started a OTC conversion bonus • Rewards are handed out for Listen 360 10/10 scores
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Online Recruiting
Online recruiting helps to maintain a consistent message in your territory. And that message is you always want to be front and center when a potential employee is looking for a job. Online recruiting is the tool that will help these employees FIND YOU . Molly Maid offers a variety of sites to fit your needs and you’ll want to engage in these consistently.
Best Practices
Listed under each category for o Recruiting Videos o CareerPlug o YaSabe o HTML Craigslist o
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Craigslist, Indeed, ZipRecruiter/CareerBuilder o Facebook
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Recruiting Video Best Practices BEST PRACTICES 1. Include the link to the Videos in all job postings (CareerPlug, Facebook) 2. “Share” the Video on Facebook. It is VERY easy to do this. Follow the simple instructions below- 1. Go to youtube.com/mollymaid. Click on Playlists. Click on Molly Maid Hiring Videos. 2. Select video you'd like to share. Copy “share” link
Login to your Facebook page for your business and paste video. Once pasted, click “Publish” button. You can also “Boost” post to reach more people
3. Log in to your Facebook page for your business and paste the video. Once pasted, click “Publish” button. You can also “Boost” post to reach more people.
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CareerPlug
DESCRIPTION
Our New Online jobs page
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• In Basic connects your business to jobs.mollymaid.com • In Pro connects indeed.com, Zip Recruiter and other job boards • In Pro you can advertise your Jobs on Facebook or Craigslist • Can place ads in English or Spanish • Can have prescreen questions to ensure the best-suited candidates apply • Can edit and refresh job ads quickly and easily BEST PRACTICES • Make your job titles and key words recognizable and searchable ( ex.- use maid, not HSP and job opening, not position) • Make your job descriptions clear and concise. • Post/update ad every 2-4 weeks for optimal placement • Make a resume optional • Receive applicants and do interviews between 8-5 with additional times available by appointment (The people you want to hire already have a job- you need to be available when they are) • Call all applicants immediately SUPPLEMENTAL DOCUMENTS
• Sample Job descriptions that have a high percentage of views • HTML Craigslist Ad Webinar • CareerPlug UserGuide • DwyerGroup Basic to Pro • WOTC Tax Credit Video
Vendor Support
Whitney Young [email protected] 210-215-2484
CareerPlug Support Team [email protected] 512-579-0164
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CareerPlug Videos
CareerPlug Training Webinar Video
Click Here to Watch CareerPlug Training Webinar
CareerPlug Link to WOTC Info Video
Click Here to Watch CareerPlug WOTC Video
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Sample Ad 1
Do you want to be part of an organization that values teamwork, integrity, and responsibility, while giving back to the community and having fun? If so, consider a career with Molly Maid! At Molly Maid, we pride ourselves on making a difference in our customers’ lives by providing high- quality home cleaning services from a name you can trust. We’ve been cleaning homes for over 30 years and know that our focus on great customer service and taking care of our employees will always be our priority.
Molly Maid House Cleaner, Housekeeper Requirements:
o Likes to clean (no experience necessary- we will train you) o Great attitude- professional and positive o Reliable and hard working o Comforable working on your own, but able to work well with others when needed.
The next step in building a rewarding and challenging career by applying today!
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Sample Ad 2- Includes Spanish
MAID POSITIONS
Excellent Opportunities No experience required. No car required. No weekends / no nights / no holidays, good pay, immediate hire for good hard working and reliable people. Full Time Positions. Paid training. Valid Arkansas driver's license preferable. MOLLY MAID (4501 Crystal Hill Road, North Little Rock, AR 72118 (501) 758-9996). AYUDA PARA LIMPIEZA Excelente Oportunidad No Se Requiere Experiencia. No necesita carro. No trabajamos noches/Ni días festivos Buen Pago. Contratacion inmediata. Posiciones Disponibles De Tiempo Completo. Pagamos el entrenamiento. Licensia de conducir preferible. MOLLY MAID (4501 Crystal Hill Road, North Little Rock, AR 72118 (501) 758-9996). Do you love to clean? If the sound of a vacuum gets you revved up and you live for that squeaky-clean feeling, chances are you'd make an awesome maid/cleaning professional at Molly Maid. Whether you work as a maid, housecleaner or housekeeper, you will be scrubbing, sweeping and folding your way into a brighter, cleaner world! Take your passion for cleaning to the next level at Molly Maid! Our employee-focused culture is the heart of our organization and we love to recognize our employees for their hard work through our Excellence in Action Award and All Star Hall of Fame. Recognizing individual achievement is so important to our entire Molly Maid system. Learn more about our current opportunities. Molly Maid House Cleaners, Housekeepers Requirements:
• Likes to clean (no cleaning experience required - we can train you and pay you for it!) • Great attitude - professional and positive. • Reliable and hard working. • Comfortable working on your own, but able to work well with others when needed. • Valid Arkansas Driver’s License
Start building a rewarding and challenging career by applying today!
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Sample Ad 3
We offer 30 to 40 hours a week
• • • •
Monday through Friday No nights, No weekends
No major holidays
• Great weekly pay and tips, paid training, and a family culture • Compensation ranges an average of $350-$450 a week
We provide all the cleaning supplies, equipment, and transportation to and from our customers' homes. You've probably seen the blue & pink Molly Maid cars around town. Cleaning experience is not necessary as we provide paid training. Come out and meet us! Accepting applications between Monday and Friday, 9:00 AM to 4 PM. Must have a valid driver’s license and be legally able to work in the US to apply.
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YaSabe
DESCRIPTION
• A recruiting program targeting the Hispanic population • Helps track and manage applicants • Sends immediate responses to applicants via text- communicates via smart computer to applicant • Sends auto reminders for scheduled interviews
BEST PRACTICES
• Get familiar with dashboard (where applications are stored) • Determine when to launch a media campaign to attract applicants (only one month obligation) if organic leads are not showing up later • Make sure on dashboard you have enough open availability for interviews
Vendor Support
YaSabe
Marisela.montengro
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HTML Craigslist
DESCRIPTION
• A vibrant, up-to-date looking ad with Molly Maid pictures • Can place ads in English and Spanish • Links to your CareerPlug ad • Is competitive with how the competition is advertising • Home Office can set it up for you
BEST PRACTICES
• Have “Office Hours” and “Job Applications Accepted” hours be between 8-5. (The people you want to hire already have a job- you need to be available when they are) • Repost every 2-4 weeks for optimal placement
SUPPLEMENTAL DOCUMENTS
Example of an ad in English
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Franchise Consultant 734.822.6370
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HTML Craigslist Training
HTML Code English Craigslist Ad
Click Here to Open the HTML Code English Craigslist Ad
HTML Code Spanish Craigslist Ad
Click Here to Open the HTML Code Spanish Craigslist Ad
HTML Craigslist Ad Instructions
Click Here to Open the HTML Craigslist Ad Instructions
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HTML Craigslist English
IMMEDIATE OPENINGS AVAILABLE. Molly Maid of XXX is hiring NOW!
We're looking for reliable, hard-working, friendly, and professional people to clean homes around the XXXX area in XXXX, XXXX, XXXX, XXXX, XXXX, XXXX and XXXX.
Why Molly Maid?
No cleaning experience required! Comprehensive, paid training! Great wages can be earned! Company car while you work! No nights or weekends! Kid-friendly work hours! Holidays off with your family! A great work environment!
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Job Requirements:
Hard-working and reliable Likes making customers happy
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• Available Monday through Friday XX:XXam-XX:XXpm • Willing and able to work in homes that have pets
Important Criteria:
• Must be legally authorized to work in the United States
Click here to get started TODAY!
CALL US TODAY TO ARRANGE AN INTERVIEW! XXX-XXX-XXXX
Walk-in interviews are available at our office Monday through Friday from XX:XXam -- XX:XXpm.
Molly Maid of XXXX XXXX Street Name Here Suite XXX City, ST XXXXX (XXX) XXX-XXXX
Each Molly Maid location is independently owned and operated, and responsible for its own employment related decisions.
Keywords: home cleaning, home cleaning jobs, house cleaning, house cleaning jobs, house keeping, house keeper, house keepers, housekeeper, housekeeping, housekeepers, maid, maids, job, jobs, limpieza, limpiador, molly maid, molly maids, limpiar, mucama, camarera, cleaning team, full time, full-time, job, contract, gig, skill, trade, hotel, hospitality, flexible job, cleaning job, housekeeping job, house keeping job, home cleaner
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Craigslist Indeed ZipRecruiter/CareerBuilder
DESCRIPTION
• An ad placed on any job site, bought independently by an owner • Affordable prices (CareerBuilder is a ProTradeNet Partner) • These internet programs are utilized regularly by people seeking hourly wage jobs
BEST PRACTICES
• Personalize your introduction- say Molly Maid immediately • Use MLY pictures- can get samples from the Library • Keep your job description simple • Be sure to mention the highlights of working for Molly Maid- no nights, no weekends, etc.
SUPPLEMENTAL DOCUMENTS
• Example of an individually placed ad by Brian LaFerriere https://detroit.craigslist.org/okl/lab/6005829697.html • Sample of HSP Ad #1- English Template • Sample Photo- Molly Maid Craigslist Car- Photo • Sample Photo- Molly Maid Craigslist People Version 1
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DESCRIPTION
Use Facebook as a recruiting tool
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• Qiggo and Reach Local have paid recruiting campaigns BEST PRACTICES
• Post job ads on FB through CareerPlug’s ProPlan. Simply go to the job and click the “Share” button. • Connect with your employee’s network of friends and offer a strong referral program with bonus o Directions ▪ Have your employees like your page ▪ Have them like and share your posts, and those posts should appear on their friends’ walls • Post your own job ads on your walls o Use pictures- demonstrates a positive work environment and culture o Post perks of the job • Connect/network with Spanish language groups and Spanish language job boards where potential employees might visit SUPPLEMENTAL DOCUMENTS • Molly Maid of Greater Little Rock Rebecca Nash, Pedro Silva, and Michael Silva-Nash - https://www.facebook.com/MollyMaidArkansas/ o Click on “Jobs” to see an example • Molly Maid of East Mesa and Apache Junction Dane and Susan Paladino- https://www.facebook.com/pg/mollymaidmesa/posts/ o Click on “Jobs” to see an example
• Molly Maid of Plano, Rockwall, & Rowlett Shahid Hafiz https://www.facebook.com/MOLLYMAIDRichardson/
Martha Magat Qiigo
Adam Lipson Reach Local
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Print and Display Materials
Description Print recruiting helps to maintain a consistent message in your territory. And that message is that you are always looking for qualified candidates. Print and display are the tools that you will utilize to help FIND employees , as we discussed at the beginning of this book. Molly Maid offers a variety of materials to fit your needs and you’ll want to rotate these from time-to-time. Best Practices We all benefit from shared information. Below are examples that have been successfully used by Molly Maid owners over the years. If you have something you would like added to the list feel free to let us know. • Putting flyers around community announcing Open House for Hiring • Now Hiring! Magnets on autos • Posting Phone Number Tear-Off Flyers in laundry mats and grocery stores • Posting Phone Number Tear-Off Flyers in Hispanic grocery stores • Door hangers in Hispanic communities • Posting Now Hiring Flyers at the bus station and bus stops • Passing out business cards when meeting potential employees in the community. If you receive great service, why not try to recruit that individual? • Putting out A-Frame sign. This could be in front of your office or a little bit down the street. Be mindful of local restrictions regarding signs. • Look for local hot spots for hiring boards. Unemployment offices, churches, libraries, college campuses. • Take print information to a local job fair. Bring applications with you in order to interview immediately.
Vendor Support (Print Materials)
Spectrum
Kendall McComis
(800) 225-7947
www.spectrumprinters.com/mm/
The following pages are your resources for your print and display library. Molly Maid will update this as needed.
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Quick Reference Index for Recruiting Materials
Phone Number Pull Off Tab • English • Spanish
MM Craiglist Car Photo
MM Craigslist People – Version 1 • English • Spanish
MM Craigslist People – Version 2 (Apply Now) • English • Spanish Maid For This Recruitment Display Ad • English • Spanish Maid For This Recruitment Door Hanger • English • Spanish Maid For This Recruitment 4X6 Postcard • English • Spanish
A-Frame Specs
Sample HSP AD #1 - English • Template • English Example Sample HSP Ad #1 – Spanish • Template • Spanish Example
Open House Template • English • Spanish
Sample Ad #2
Sample Word Only Ads
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Print Recruiting Materials
Phone Number Pull Off Tab
English https://team.mollymaid.net/marketingmaterials/Materials/MaidFor This_Recruitment_OnePage_RemovablePhoneNumber.pdf Spanish https://team.mollymaid.net/marketingmaterials/Materials/MaidFor This_Recruitment_OnePage_RemovablePhoneNumber_Spanish.pdf
MM Craigslist Car – Photo
https://team.mollymaid.net/marketingmaterials/Materials/MM_ Craigslist_Car.jpg
MM Craigslist People – Version 1
English https://team.mollymaid.net/marketingmaterials/Materials/MM_ Craigslist_People.jpg Spanish https://team.mollymaid.net/marketingmaterials/Materials/MM_ Craigslist_People_Spanish.jpg
MM Craigslist People – Version 2 (Apply Now)
English https://team.mollymaid.net/marketingmaterials/Materials/MM_ Craigslist_People2.jpg Spanish https://team.mollymaid.net/marketingmaterials/Materials/MM_ Craigslist_People2_Spanish.jpg
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Recruiting Materials
Maid For This Recruitment Display Ad
English https://team.mollymaid.net/marketingmat erials/Materials/MaidForThis_Recruitment_ DisplayAd_English.pdf Spanish https://team.mollymaid.net/marketingmat erials/Materials/MaidForThis_Recruitment_ DisplayAd_Spanish(Mexican).pdf
Maid For This Recruitment Door Hanger
English https://team.mollymaid.net/marketingmaterials/Materials/MaidForThi s_Recruitment_Doorhanger_English.pdf Spanish https://team.mollymaid.net/marketingmaterials/Materials/MaidForThi s_Recruitment_Doorhanger_Spanish.pdf
Maid For This Recruitment 4X6 Postcard
English https://team.mollymaid.net/marketingmaterials/Materials/MaidF orThis_Recruitment_4x6Postcard_English.zip Spanish https://team.mollymaid.net/marketingmaterials/Materials/MaidF orThis_Recruitment_4x6Postcard_Spanish.pdf
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A-Frame Sign Specs
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Sample HSP Ad #1 – English Template Come Join the MOLLY MAID Team
We offer full time, Monday through Friday, no nights, no weekends, and no major holidays.
Great pay and tips, paid training, and a family culture. Compensation ranges an average of $ - $ a week.
We provide all the cleaning supplies, equipment, and transportation to and from our customers' homes. You've probably seen the blue & pink Molly Maid cars around town. No need to use your car!
Cleaning experience is not necessary except the common sense of cleaning your own home. Come out and meet us.
Must have a valid driver’s license/clean driving record, pass a background check and legally eligible to work in the United States
Now Accepting Applications Monday - Friday, AM to PM
Molly Maid
Click Here to Open Document
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Sample HSP Ad #1 - English Come Join the MOLLY MAID Team
We offer full time, Monday through Friday, no nights, no weekends, and no major holidays.
Great pay and tips, paid training, and a family culture. Compensation ranges an average of $350 - $450 a week.
We provide all the cleaning supplies, equipment, and transportation to and from our customers' homes. You've probably seen the blue & pink Molly Maid cars around town. No need to use your car!
Cleaning experience is not necessary except the common sense of cleaning your own home. Come out and meet us.
Must have a valid driver’s license/clean driving record, pass a background check and legally eligible to work in the United States
Now Accepting Applications Monday - Friday, 10 AM to 12 PM
Molly Maid 22122 Ventura Blvd. Woodland Hills
Click Here to Open Document
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Sample HSP Ad #1 – Spanish Template Únete al Equipo MOLLY MAID
Ofrecemos tiempo completo de lunes a viernes, no fines de semana, noches o días festivos. Gran paga más propinas, entrenamiento pagado, y ambiente familiar. Sueldos varían en promedio entre $ y $ a la semana. Proveemos todos los productos, equipos y transporte hacia las casas de nuestros clientes. Seguramente has visto el auto azul con rosa de Molly Maid por toda la ciudad. No necesitas usar tu auto!
No es necesario tener experiencia de limpieza solo tener sentido común al limpiar tu propia casa. Ven y conócenos.
Se requiere licencia válida de manejo, historial limpio de manejo, un historial criminal limpio y poder trabajar legalmente en los Estados Unidos.
Estamos Aceptando Aplicaciones Ahora Lunes-Viernes, AM a PM
Molly Maid < Teléfono >
Click Here to Open Document
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Sample HSP Ad #1 - Spanish
Únete al Equipo MOLLY MAID
Ofrecemos tiempo completo de lunes a viernes, no fines de semana, noches o días festivos. Gran paga más propinas, entrenamiento pagado, y ambiente familiar. Sueldos varían en promedio entre $400 y $600 a la semana. Proveemos todos los productos, equipos y transporte hacia las casas de nuestros clientes. Seguramente has visto el auto azul con rosa de Molly Maid por toda la ciudad. No necesitas usar tu auto!
No es necesario tener experiencia de limpieza solo tener sentido común al limpiar tu propia casa. Ven y conócenos.
Se requiere licencia válida de manejo, historial limpio de manejo, un historial criminal limpio y poder trabajar legalmente en los Estados Unidos.
Estamos Aceptando Aplicaciones Ahora Lunes-Viernes, 9AM a 3PM
Molly Maid 1517 Ritchie Hwy, Suite 102 Arnold, MD 21012 410-349-8080
Click Here to Open Document
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Open House Template - English
Open House Come By and Meet Us!
< Day>
We offer full time, Monday through Friday, no nights, no weekends, and no major holidays.
Great pay and tips, paid training, and a family culture. Compensation ranges an average of $ - $ a week. We provide all the cleaning supplies, equipment, and transportation to and from our customers' homes. You've probably seen the blue & pink Molly Maid cars around town. No need to use your car!
Cleaning experience is not necessary except the common sense of cleaning your own home. Come out, we’d like to meet you!
Molly Maid
Click Here to Open Document
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Open House Template - Spanish Puertas Abiertas
Ven y Conócenos
Ofrecemos tiempo completo de lunes a viernes, no fines de semana, noches o días festivos.
Gran paga más propinas, entrenamiento pagado y ambiente familiar.