IT Channel Insider - July/August 2022

IT Channel Insider - July/August 2022

IT CHANNEL INSIDER July/August 2022 | Volume 10

IT Channel Newsflash! Candid Comments From TMT Boot Camp Sponsors

TMT’s Spokesperson Of The Year Recipient David Javaheri Shares His Winning Recipe For Adding $1,384,486 In Revenue And Almost $1M In Profit In Just One Year! Page 10

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How To Stand Out In A World Of Fake ‘Experts’

Stephen Spiegel, Founder - Crewhu

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Crewhu’s EASY Solution That Is Helping MSPs Increase Client AND Employee Retention Page 4

  

Letter From The Editor

3 IT Channel Newsflash 4 Crewhu’s EASY Solution INSIDE THIS ISSUE 5 Upcoming Channel Events 6 How To Stand Out In A World Of Fake ‘Experts’ 8 Clever Ideas For Booth Display 9 IT Channel Insider – As Seen In MSP Success Magazine 10 TMT’s Spokesperson Of The Year Recipient That Is Helping MSPs Increase Client AND Employee Retention

It blows my mind to think we are halfway through 2022! When our team met in Q4 of 2021 to set our goals for the following year, July 2022 seemed VERY far away. It gives new meaning to the saying, “The days are long, but the years are short.” While we knew our goals would be challenging to achieve, we were confi - dent we had the right team to do it. When I reflect on how we literally CRUSHED the goals we set in 2022, I remember being extra proud of that accomplishment, even though we had to restart other goals to realign with new obstacles we had faced. None of it would have been possible if we didn’t have the incredible team and culture in our company. In our feature article on Stephen Spiegel, founder of Crewhu, he emphasizes the importance of culture and having the right employees in place who can make a difference in your business. Stephen started out creating his product for his own company. He needed to fix a problem: high turnover. He created a tool to help engage his employees to see where there were issues and how to reward those who were doing a good job. He talks about treating employ - ees right and how doing that creates great things. When you have a stronger culture, your customer service increases and you develop a stronger reputation with not only your clients but also your employees. Once Stephen got into the hands of a few MSPs, he sat down with those customers and listened and learned about their business and how his product could help. He retooled Cre - whu specifically for the MSP market. Big Red Media is dedicated to the success of our clients, but we are also dedi- cated to our team. Without our team, the success would suffer. And everyone has a vital importance to the success of our division.

Tonya Gentry Chief Sales Officer, Big Red Media- A TMT Company

David Javaheri Shares His Winning Recipe For Adding $1,384,486 In Revenue And Almost $1M In Profit In Just One Year!

Stephen Spiegel, Founder Of Crewhu And Gold Sponsor At The Q1 Producers Club Meeting, Captivated A Packed Audience While Presenting On Main Stage

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Big Red Media | A TMT Company

waiting on new client photo IT CHANNEL

NEWSFLASH

Candid Comments From TMT Boot Camp Sponsors

Boot Camp is an amazing event to really get the word out about any new and upcoming things we're doing. We LOVE sponsoring Boot Camp for so many reasons! For one, you have ample booth time to be able to chat with partners and prospects throughout the week. It’s also the best way to get the word out about any new and upcoming things we're doing. Connection is the No.1 reason we sponsor this event. There is always a huge group

Robins' MSPs are a step above the rest of the industry. The value we get having conversations with people who are really focused on growing their business shows us everything we need to know about how to build our deliverable to help them be successful MSPs, and their commitment to growing their business as opposed to just existing is amazing. That's why we keep coming back to the TMT Boot Camp every year. Make sure you have your ducks in a row before you show up here.

of attendees with a ton of content. There are countless reasons why you should be sponsoring this event. I highly recommend it.

These MSPs are special, so be ready, show up, and expect great results. Ted Roller, CEO — GetChanneled

Nicole Faletra, Director of Channel Events — Pax8

Whenever Robin has a show, the MSPs will come. One of the things I love most about these events is that the vendors have so many opportunities to engage with MSPs throughout the three-day event; it isn't just a very limited amount of time at the booth. We really have opportunities for conversations all day and in the evening, and you really get to build relationships, not just quick casual conversations as people are walking by. The other great thing about Robin's team is that there are lots of different ways to engage. So, it isn't necessarily just sponsoring a show and standing at a booth, which you absolutely should do. But there's a wide variety of other opportunities, whether it's special workshops or different publications you can be a part of beyond just the in-person events. The more you put in, the more you get out, and the more the MSPs get to know you as a vendor and really get to build that relationship

The MSPs you're going to deal with at Boot Camp are all looking for tools that will help them grow. The MSPs we deal with at this event are just so passionate about what they do, and we really love speaking to them. They are extremely engaged and really interested in what we have to offer them. They are also very focused on what

they need to do to make their MSP grow and be successful and interested in becoming the best they can be.

with you. And it makes it a lot easier to have those conversations, bring them on board as a partner, and really move the relationships forward for you.

Nicole LaDue, Account Manager — Blackpoint Cyber

Natasha Boyko, Senior Director, Partner Programs – Nerdio

www.BigRedMedia.com

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To Learn More About Sponsoring The IT Sales And Marketing Boot Camp, Go To: www.BigRedMedia.com/events

IT Channel Rock Star Crewhu’s EASY Solution That Is Helping MSPs Increase Client AND Employee Retention

In 2015, Stephen Spiegel, founder of Crewhu, didn’t even know what an MSP was. Today, Crewhu is the only employee rec- ognition and customer satisfaction platform built specifically for MSPs. Crewhu increases job satisfaction and rewards your

One of the MSPs submitted Crewhu in Gary Pica’s Best Idea Contest, and it won. After speaking with Pica’s peer groups, Spiegel signed up a couple of dozen new MSP clients. “I got some advice from the MSPs about what events to attend and met a bunch of sponsors,” Spiegel said. “I retooled Crewhu to the MSP market, relaunched in January 2016, and haven’t looked back since.” One company he was directed to was Technology Marketing Toolkit, which he partnered with in 2019.

“I go to all the Technology Marketing Toolkit shows to listen to Robin Robins and let my team man the booth,” Spiegel said. “I like to hear what Robin and other thought leaders have to say about the industry so I understand what's going on in the industry and can pivot with the industry trends.” After hearing Robin’s industry updates, Spiegel realized that for MSPs to be competitive in today's market, their online reputation was extremely important. He created a way for Crewhu clients to collect feedback and ask their advocates for reviews. Also, because a lot of partners use Technology Marketing Toolkit’s MAP division to run their marketing, Crewhu created a partnership and integration with Keap, which he launched at the 2022 Technology Marketing Toolkit Boot Camp. “We use the Keap

employees for a job well done

to create an environment of teamwork and appreci- ation that im- proves retention for both customers and employees.

Hands down, Crewhu has become a key tool here at Vector Choice with our employees as well as our clients. "Since implementing Crewhu’s employee recognition and customer satisfaction plat- form in August 2019, we have been using it consistently for Ticket Surveys and NPS scores with our clients, and our employees use it internally to give Crewhu Bucks to each other for going above and beyond. We also launched their gamification program by connecting it to IT Glue to track how many documents are created/updated, then award Crewhu Bucks to the employee with the most changes per week. "In addition, we have it posted to our Staff Teams channel where every time someone submits a survey or gives Crewhu Bucks internally, it posts for everyone to see. One of the most gratifying features is the op- portunity to share our core values with our clients and how our staff awards each other for meeting or exceeding one or more of our five core values. It has been amazing how Crewhu has become part of the Vector Choice culture." —Will Nobles, Founder/CEO Vector Choice Technology Solutions

Stephen Spiegel started Crewhu after experiencing a high turnover in his Cold Stone Creamery business. “I needed help to engage my employees,”

Spiegel said. “I wanted to see which managers were doing the right things and see which managers needed help. I went to the market looking for a solution and couldn't find one, so we developed one.” What he ended up with is Crewhu, an extremely easy way to capture customer service >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

www.bigredmedia.com

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