Jon Carson Consulting - December 2021

Jon Carson Consulting - December 2021

December 2021

Okay, maybe I didn’t quite achieve the legendary status of the late Paul Harvey. However, broadcasting has been, and still is, very good to me. From the backstage pass to life as a TV anchor to mastering my voice skills and phone skills as a radio talk show host, I have loved every minute of my time on-air. Not only that, but I have also learned from every minute of it. Today as a CEO and sales coach, it’s more important than ever that I have many different platforms and mediums through which to deliver my message (including this newsletter). I’ve been a guest on several podcasts over the years, and now I’m pleased to share with you that we are launching our very own show this month. It’s called “Five Star Phone Strategies,” and you can

LOOK, MOM, I STARTED A PODCAST!

subscribe on the usual channels, like Apple and Spotify. My hope is that you will tune in and enjoy. My simple goal for the podcast is to provide you with value each and every week. I won’t be holding back on sharing my time-tested secrets for mastering lead conversion, getting five-star calls, dealing with upset customers, making effective cold-calls — and even dealing with prank calls! You name it, all the phone calls we’ve made over the last 23 years of our business will be part of the program.

With this article, I am sharing some behind-the-scenes photos of our first recording session for the podcast. I hope you’ll not only tune in to the podcast but will also consider providing feedback on it as well. If I deliver on my pledge to make it genuinely valuable to you and your team, I hope that you’ll subscribe and give us a five-star review. If you’ve known me for very long, you’ve probably realized there are two things that I truly love: using the phone to achieve success and being on the air. “Five Star Phone Strategies” combines my two greatest loves, and it’s coming to your podcast channel this month.

pädˌkast

1. a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. When I was 15 years old, I landed my first job at a radio station. They referred to me back then as a disc jockey on KVNI radio. I was known affectionately as “DJ (David Jon) the DJ.” My parents felt proud, and I became pretty confident that I had all the makings to be the next Paul Harvey.

-Dave Tester

1

SEE SALES GROW WITH 4 LEAD NURTURE MUST-DO’S IN 2022!

People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.

If you’re ready to get started, don’t forget these four tips.

AUTOMATE: There’s no reason lead generation has to require extra work, even if it should be a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. BE CONSISTENT: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you! USE MULTIPLE TECHNIQUES: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd.

TRACK: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This >Page 1 Page 2 Page 3 Page 4

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