Jon Carson Consulting - January 2022

Jon Carson Consulting - January 2022

JANUARY 2022

OUR PLAN FOR 2022 IS COMING TOGETHER

Is Yours?

The easiest way for me to remember my goals and act on them is simply by writing them down. My executive assistant, Joelle, and I meet each quarter to set a plan for what is going to happen and to look back at what has happened. I’m amazed at what can result from the simple effort of writing an item down, tasking it with a few details and adding a deadline date for it to come to fruition. Our planning meeting in the photo is tied to my new product, a video training series based upon my books, Dialing Strangers and Fearless Communication. The books are published, the audiobooks are available, and now the final element that we have been building for over a year is ready to launch: the video companion for both books! We began by putting it on paper many months ago, and now we have a product that any business can use to increase sales. We built 12 modules with three 30-minute segments of training (one per week each month), and the fourth week is a live training via Zoom with yours truly. The video courses include training both for outbound/sales calls (Dialing Strangers) as well as inbound call conversations and sales conversions (Fearless Communication). Why were we able to make it happen? Simple. You requested it, and we wrote it down. The goal was S.M.A.R.T. You may need to Google “smart goals.” We planned it, we dated it and we made it happen. If you want to be in the 7 percent that achieve their 2022 goals, I encourage you to start with a plan and a whiteboard. Document each outcome for every quarter to hit your annual goal. I train and use the E.O.S. for this part of the goal-setting. The rest is up to hard work, grit, some grind, a little luck, and the will to not be part of the 41 percent that quit on their New Year’s goals after January. Be the exception, be bold, be outstanding in 2022! If you’re interested in using the video training series that we’ve produced in your 2022 lead- conversion plan, reach out to me at GoDaveTester.com. If a picture is worth a thousand words, use this picture to remind you to write down your goals loud and proud in 2022

By the time you read this, 41 percent of Americans have already given up or quit on their New Year’s resolution plan for 2022. By the end of this year, only 7 percent of us will have achieved our goals. What is the secret to achieving success in 2022? Some things are not a secret, like hard work, providing value, and having the heart of a servant for your family and clients. However, some secrets surrounding goal-setting might benefit from a few key reminders.

-Dave Tester

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IS NEUROPLASTICITY THE SECRET TO SUCCESS? 6 SCIENTIFICALLY PROVEN WAYS TO BOOST YOUR BRAIN POWER

But how do you keep your brain active, healthy, and functioning at a high level? Param Dedhia, MD, says six key areas are involved: sleep, exercise, joy, nutrition, internal medicine, and inflammation. All of these factors work independently, but together, they can promote neuroplasticity, which is why they all require equal attention. Everyone wants to stay engaged with the world around them, but you can’t do that without sleep. In fact, research published by the journal PLOS One discovered that getting six or fewer hours of sleep was associated with memory and executive function problems, i.e. problem-solving, planning, and execution. So, make sure you get enough sleep before tackling your day. Exercise is crucial because, according to brain plasticity researchers at IOS Press, exercise “alters the synaptic structure and function in various brain regions,” promoting brain growth and even delaying the onset of Alzheimer’s disease. Promoting growth can also be as simple (or as difficult) as focusing our attention on thoughts that bring us joy. Gratitude promotes very different brain activity than negativity, anger, or bitterness, and studies on gratitude show that the positive effects can be lifelong. Nutrition can’t be understated either, since it can assist your body in maintaining health and fighting inflammation. The brain uses about 20% of the body’s calories, and eating plenty of omega-3 fatty acids can strengthen brain cells, while antioxidants reduce cellular stress and inflammation, which are linked to brain aging and neurodegenerative disorders like Alzheimer’s disease.

Neuroplasticity is the brain’s ability to change and adapt throughout your life, forming new connections that can have a direct impact on your energy, productivity, focus, creativity, motivation, and much more. Your brain can expand and grow even after an injury. That’s why many entrepreneurs are saying the same thing: One of the smartest ways to invest in your business is to devote resources to your most important asset — your brain.

With the right habits, you can keep your brain healthy for many decades to come. You might even grow in entirely new and unexpected ways.

TESTER-

MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.

“Great as usual. Chandler (my new sales guy you are training virtually ) told me it is like you are teaching him how to speak all over again. I am excited that this is his first sales position and that he is getting great training from the get-go. Thank you!”

Taylor Blackwell President/Owner Walker360

“Thanks for the training, Dave. I truly enjoyed the reminder of how to get past the gatekeeper and obtain the cell numbers.” Carlos Rodriguez

Regional Sales Director Benefit Bank Distributors

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... continued from Page 4 Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you should gather and interpret a lot of >Page 1 Page 2 Page 3 Page 4

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