Leadership in Action - US English - 202208

Leadership in Action - US English - 202208

NATIONAL DIRECTOR 5 KRISTA WINEINGER OUTLINES A SUCCESSFUL STRATEGY SESSION P. 30

LEADERSHIP AUGUST 2022 | USA IN ACTION | B U I L D I N G Y O U R B U S I N E S S |

Seville & Rachaell Ko P. 12 NEW CORPORATE DIRECTORS 2

Melaleuca.com/LIA

ENHANCING THE LIVES OF THOSE WE TOUCH ®

A MESSAGE FROM CEO JERRY FELTON

More Relevant than Ever Before I just returned from spending time with Melaleuca’s President’s Club leaders from around the world. What an honor and privilege to celebrate this significant achievement with them. Each leader has so much to be proud of. They’ve worked hard and have remained firm in their commitment to reach their goals. personally helped discover Melaleuca—whether it’s how our products have helped one of their customers achieve greater wellness or how a family has been able to completely change their financial situation. This is when I notice them sit up a little taller and smile a little bigger. This is clearly what they are most proud of.

As I travel with these leaders, I have the unique opportunity to get to know them better and develop lifelong relationships. I am always impressed with the personal stories they tell about their life journey and how Melaleuca has played a

I’m reminded of our mission and its relevance. And while every President’s Club earner represents thousands of households they’ve influenced, I’m also reminded of the tens of thousands of Marketing Executives who are enhancing

significant role along the way. Invariably, they tell me about their challenges before discovering Melaleuca and how thankful they are for our products and the business opportunity. They share their gratitude, in emotional detail, for Melaleuca Executive

I believe we are more relevant now than ever before! And our wellness products and our business opportunity allow us to help others and engage in the Melaleuca mission.

Chairman Frank VanderSloot and his vision and principled leadership—because of him, they’ve had the opportunity to change their lives.

the lives of countless individuals and families all over the world. Together, their achievements exemplify our mission in action—our mission of helping people reach their goals.

As they share their stories, inevitably they turn to their greatest source of pride. They begin to talk about the people they’ve

Nearly 14 years ago, I too was drawn to that mission. I wanted to be part of something bigger and more important than

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just a successful career. I am so grateful I was introduced to Melaleuca in the same way tens of thousands of new Members around the world are introduced to it every month. How exciting to begin the journey of discovering who we are and what we do. How do people discover us? They discover us through you. That is the only way. And what we have to offer is needed now more than ever. People need our safer, more effective products in their homes. And so many need our business opportunity— to create additional income and financial stability. They need hope. And we have exactly what people are looking for. There’s no question we are living in challenging times. From economic uncertainty and geopolitical strain to the chaotic fallout of pandemic lockdowns and restrictions and everything in between. People are struggling to make ends meet because of a staggering rise in unprecedented inflation. Unfortunately, this will continue for the foreseeable future. But this is where we come in. This is where we can help. In fact, this is what we were made for. I believe we are more relevant now than ever before! And our wellness products and our business opportunity allow us to help others and engage in the Melaleuca mission. The only way we can help is to be willing to share what we’ve discovered with others. Don’t assume everyone is fine or okay. Nobody is actively advertising their personal struggles, yet everyone is struggling in some way. Everyone needs greater wellness. Everyone needs more financial stability. Melaleuca was built for this moment, and only we can offer them what they need.

So as I celebrate Melaleuca’s President’s Club achievers, I also celebrate everyone who is embracing our mission and helping others discover the benefits only Melaleuca can offer. My hope and my challenge is for you to continue to boldly share

Melaleuca with the highest confidence, knowing that you are literally providing the solution another family is searching for. Together we will celebrate our success as we help the world discover Melaleuca.

Sincerely,

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last a lifetime. 12

Cover Story Through unwavering belief and a lot of hard work, new Corporate Directors 2 Seville and Rachael Ko have assisted thousands and built a Melaleuca business to

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AUGUST 2022

Executive Messages 2

Economy & Culture 40 Retired Too Early? 42 Is Our Food Failing Us? Product Training 46 Let Us Introduce You to Total-Body Wellness 48 R3: Your Recipe for a Healthier Business 52 EcoSense®: Clean without Compromise Celebration & Events 60 Convention 2023 Award Qualifications 62 Calendar of Events

A Message from CEO Jerry Felton

8 A Message from Senior Vice President of Sales Darrin Johnson Recognition 12 Advancing Corporate and Executive Directors 66 Advancing Senior Directors

30 Business Building Stage to Page: National Director 5 Krista Wineinger outlines the steps for planning and conducting a successful Strategy Session.

70 Advancing Directors

Business Building 26 All You Have to Do Is Read It 30 Stage to Page: The Importance of the Strategy Session

8 Executive Message Now more than ever, families are looking for exactly what Melaleuca has to offer.

22 Advancing Leaders

34 Why Retirees Love Melaleuca

What can you learn from the experience and advice of these leaders?

AUGUST 2022 | MELALEUCA.COM 5

JUNE 2022 EXECUTIVE LEADERSHIP COUNCIL

1

2

3

4

MASTERS

Chelsie & Bo Gilbert MISSISSIPPI

Sarah & Joshua Rankin FLORIDA

Laura Muhl MINNESOTA

Yeison Ramirez FLORIDA

MELALEUCA LIFETIME EARNINGS: $507,687

MELALEUCA LIFETIME EARNINGS: $651,853

MELALEUCA LIFETIME EARNINGS: $488,034

MELALEUCA LIFETIME EARNINGS: $2,819,328

5

6

7

8

Susan & Sean Dampier FLORIDA

Jason Martin NEW JERSEY

Makenzie & Steven Schultz NORTH CAROLINA

Shawn & Jessie Williams TEXAS

MELALEUCA LIFETIME EARNINGS: $229,553

MELALEUCA LIFETIME EARNINGS: $163,668

MELALEUCA LIFETIME EARNINGS: $1,341,389

MELALEUCA LIFETIME EARNINGS: $363,627

All Executive Leadership Council (ELC) calculations are based on Member growth from US and Canadian customers only. These results are not typical. Please consult the Annual Income Statistics on page 58 for typical results.

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The Executive Leadership Council is composed of the top Presidential, Corporate, National, or Executive Director businesses with the highest contribution index and a current Monthly Retention Index (MRI) of 50% or more. The contribution index is the product of the net increase in an organization’s Members during the prior 60 days, multiplied by the number of each Presidential, Corporate, National, or Executive Director’s Personal Enrollee Advancement Factor (the same factor found within President’s Club criteria). Council membership is reviewed monthly. At least five positions are reserved for Masters.

Dennis & Delora O’Brien FLORIDA 9

Breana & Christopher Borchers CALIFORNIA 10

Brittney & Kellen McLaughlin CALIFORNIA 11

Stephanie & Kevin Merriweather FLORIDA 12

MELALEUCA LIFETIME EARNINGS: $176,084

MELALEUCA LIFETIME EARNINGS: $656,209

MELALEUCA LIFETIME EARNINGS: $881,373

MELALEUCA LIFETIME EARNINGS: $737,509

13

Olga Garza & Ismael Cruz TEXAS 14 MASTERS

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16

MASTERS

MASTERS

MASTERS

Susan & Adam Stauffer WISCONSIN

Michelle Simon & Dale Guthrie MINNESOTA

Lyne & Gigi Moldovan BRITISH COLUMBIA

MELALEUCA LIFETIME EARNINGS: $1,224,754

MELALEUCA LIFETIME EARNINGS: $1,083,167

MELALEUCA LIFETIME EARNINGS: $1,341,186

MELALEUCA LIFETIME EARNINGS: $3,041,847

Masters are those Executive, National, Corporate, and Presidential Directors who have been Senior Directors or above for five or more years.

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BUSINESS BUILDING

The perfect time to build a Melaleuca business.

DARRIN JOHNSON Senior VP of Sales

@darrinToGo @darrinjohnson1

The Melaleuca Advantage What makes Melaleuca such a good vehicle for creating a reliable second income? Melaleuca allows you to set your own hours, control your paycheck, and start building a business with minimal financial risk. But that’s not all Melaleuca offers. Melaleuca is one of the few companies to offer true repeat income. Unlike a traditional job where one hour of work equals one hour of pay, your Melaleuca business generates repeat income. Repeat income is money you can earn month after month. Thanks to Melaleuca’s 96% month-to-month reorder rate and its generous Compensation Plan, this is money you can rely on. Over its 37-year history, Melaleuca has paid out more than $6.7 billion in repeat income to Marketing Executives. To better

Now more than ever, Americans are looking for new ways to bring in an additional stream of income. A recent Gallup poll found that as of mid-2022, Americans are more concerned about inflation than any other issue facing them. Rising food prices, record-high gas prices, and steadily increasing rental and mortgage rates have sent the average American household’s cost of living skyrocketing even as their primary income stays largely unchanged. To avoid going deep into debt just to cover the necessities, many breadwinners are taking on second jobs or launching side hustles with companies like Etsy, Uber, and Airbnb. But even though many companies do offer a variety of ways to earn extra income, none are as rewarding or reliable as Melaleuca.

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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.

BUSINESS BUILDING

Over its 37-year history, Melaleuca has paid out more than $6.7 billion in repeat income to Marketing Executives.

Unlike other businesses, you don’t have to deal with: • Carrying inventory • Taking orders

understand what you might earn through Melaleuca’s Compensation Plan as a Melaleuca Marketing Executive, please see Melaleuca’s income statistics on page 58. The following are key reasons Melaleuca can deliver reliable repeat income: Monthly Shopping Instead of selling one-time-purchase items like jewelry or appliances, Melaleuca sells consumable wellness products, like shakes, supplements, cleaners, and personal care products, that customers use and replace every month. As a result, your income from their ongoing purchases is repeat income and occurs every month. Customers Love Our Products

• Making deliveries • Billing customers

• Pressuring people to purchase • Doing repeat sales presentations

Melaleuca handles all of this at no additional cost to you. So the worth of your business is both in the money you earn month after month and in the money you save without the day-to-day expenses of maintaining those customers you’ve already referred. No other company offers its business builders this unique combination of repeat income and minimal financial risk. Over time, you can build a business that, as you put in consistent time and hard work, can generate a lifetime of repeat income. What’s more, you get access to Melaleuca’s unparalleled business support team, you can receive training on their world-class products, and you can offer hassle-free online shopping to customers—all at no cost to you. A Business Opportunity That Makes Sense Now more than ever, people are turning to online shopping to fulfill their needs. The recent global pandemic only strengthened that preference for shopping from home. Today’s consumers like the convenience and reliability of having their products delivered right to their doorsteps. These consumers will find it easy to make the switch to Melaleuca, as shopping at Melaleuca.com fits right in with their current purchasing habits. What’s more, Melaleuca offers superior products at significant savings—and even provides customers with the possibility of earning back their shipping costs in Loyalty Shopping Dollars. Today’s online-savvy consumers will find shopping with Melaleuca easy and affordable!

It takes unique products to create ongoing repeat income. The Peak Performance Total Health Pack , Renew ® Lotion , and Sol-U-Guard Botanical ® are just a few examples of products developed by Melaleuca and our scientific partners—products our customers can’t live without. Melaleuca Member Program As a benefit of shopping monthly at Melaleuca, Members get a big discount on Melaleuca products, savings on retail purchases at Melaleuca Marketplace, and much more! Our Shipping On Us program reimburses shipping costs in the form of Loyalty Shopping Dollars, driving ongoing purchases and creating true repeat income for Marketing Executives. But that’s not all. The value of your Melaleuca business doesn’t end with repeat income. After you introduce a customer to Melaleuca and help them set up their account, Melaleuca goes to work for you.

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In your 50s, your Melaleuca business can be another way to help make sure you’re prepared for retirement. You can bulk up on your savings and investments and work to get debt-free. In your 60s (and beyond), you can supplement your retirement or social security with your repeat income. With so many of us living longer than ever before, retirement plans often fall short. Your Melaleuca income can be another way to help you maintain your standard of living and manage unforeseen costs in health care or other areas. New Opportunities At Melaleuca, we are uniquely positioned in the marketplace with superior products at affordable prices, convenient online shopping, and the chance for customers to create repeat income just by sharing their experience with friends. As you’re reviewing your progress toward your yearly goals, think about how Melaleuca can help you change your life. What do you want to accomplish? What areas of your life could improve if you invested a little more time in sharing Melaleuca with others? With the newly updated Melaleuca: An Overview and tools like Refer a Friend, there’s never been an easier or better time to get started.

The Perfect Fit for Any Stage of Life Melaleuca’s unique business model also fits with virtually every stage of life and financial need. No matter your age, you’ll still need to buy basic consumable goods like shampoo and toothpaste, and so will your friends. Sharing products you love with others doesn’t require any special skills. Chances are it’s also something you already do regularly. The difference is that now you can get paid for it. In your 20s, your Melaleuca income can help you avoid or pay down debt. It can also provide you with the means to start saving for retirement early—a move experts say is critical to your future financial health. In your 30s, your repeat income can help you stay on top of added expenses, like getting married and having children. You can advance your business and grow your income so you can meet your increased expenses and save up for a home. In your 40s, you can use your Melaleuca check to help pay down your mortgage, pay for your children’s education, or help your aging parents make ends meet.

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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.

Lavender CLEANERS BUNDLE

Enjoy summer throughout your home with the luscious, soothing scent of lavender!

D

Lavender Sol-U-Mel ® Stain & Odor Remover

Lavender Lemon Brite ® Hand Dishwashing Liquid

Lavender Tough & Tender ® All-Purpose Cleaner

AVAILABLE INDIVIDUALLY OR SAVE MORE WITH SPECIAL BUNDLE PRICING!

These will sell out! Tell everyone before they’re gone!

FIND THESE CLEANERS BY SEARCHING FOR “LAVENDER” ON MELALEUCA.COM

FEATURE

BELIEVE BIGGER. BELIEVE FASTER.

NEW CORPORATE DIRECTORS 2 Rachaell & Seville Ko Last Month’s Earnings $288,850 Monthly Repeat Income $44,713 Lifetime Earnings $2,756,695 Personals’ Lifetime Earnings $3,288,296 Members in Organization 9,131 Retention Rate 94%

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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.

FEATURE

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FEATURE

Throughout their lives, Seville and Rachaell Ko have faced tremendous setbacks and challenges. Yet through it all, they’ve maintained unwavering belief in a better future. That belief, combined with hard work, leadership, service to others, and coachability, has transformed them into inspiring leaders who have assisted thousands in strengthening their own beliefs and finding unparalleled success. And the Kos are just getting started!

and uncle. It was at an early age that he began to develop his big goals and even bigger dreams as a way of coping with the trauma. Through his adopted father, Seville fell in love with athletics and football—his uncle being one of his first coaches. That’s when Seville realized that belief doesn’t mean much unless it’s combined with an all-out obsessive work ethic. “Football was where I built discipline and learned the importance of teamwork,” Seville recalls. “I was the three-sport star athlete that didn’t have to be told twice. When the coach told me what to do, I just focused on my job and ran the play.” That focus and dedication turned into one of the most successful high school football careers in Missouri state history. In his senior year, he ran 2,404 yards and scored 33 touchdowns, putting him in the all-time top 20 of the Missouri high school record books. Seville went on to to earn a football scholarship and play as a starter at Emporia State University and then became a graduate assistant coach while earning a master’s degree in human performance and wellness at Pittsburgh State University in Kansas—the all-time winningest football program in Division II history. His big dream was the NFL, but when that didn’t happen, he already had a backup plan in play. “One thing that’s unique about me is that I’m really good at thinking pragmatically about my situation,” he says. “When the NFL dream

T

hrough the centuries, philosophers have debated the meaning, power, and impact of hope and belief. For Aristotle, they were seen as a waking dream. David Hume saw them as a vivid or lively idea. Twentieth-century thinkers were not as abstract, recognizing hope and belief as aspects of individual potential and as historical forces. But it was psychiatrist and Holocaust survivor Viktor Frankl who observed that hope and belief are tangibly powerful—even life sustaining—noting that while every external factor may align against you, one single act of internal defiance can outweigh it all. While Seville Ko didn’t grow up studying philosophy, he did develop an internal belief in himself and his future that was large enough to help him withstand and overcome every obstacle life threw his way. With 18 years in entrepreneurship and many failures along the way, he has paid a full price for the success he and Rachaell have built today. Seville’s childhood was anything but stable. He attended seven different schools and bounced around several homes before finally being adopted by his aunt

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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.

FEATURE

“One thing that’s unique about me is that I’m really good at thinking pragmatically about my situation. When the NFL dream didn’t happen, I just said, ‘Okay, what’s the next dream?’ ”

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FEATURE

didn’t happen, I just said, ‘Okay, what’s the next dream?’ At 19, I started my own business training athletes on the side, so that was just a natural plan B.” Throughout his 20s and early 30s, Seville tried his hand at numerous MLM and traditional businesses, looking for something that would fulfill the dreams and goals he’d held on to since he was a child. “I’m never afraid to try things,” he says. “And if they don’t work, I’ll try something else. That’s the athletic spirit I learned from football. If I get knocked down, I get back up.” During those years, Seville owned his own gym, was a national men’s physique fitness competitor, and tried several home- based businesses, but nothing delivered the stability and success he was looking for. The MLM businesses he invested so much of his time into turned out to be overpriced and overhyped. And with their requisite overhead and expenses, he found that the traditional businesses ended up owning him. So he kept returning to MLMs, lured by the grand promises of time freedom and limitless success. After yet another failed venture despite their best efforts, Seville and Rachaell were on their last lifeline. They had amassed $30,000 in credit card debt and were living in Rachaell’s sister’s spare bedroom. With an eight-month-old son to care for, Seville was determined to never put his family and friends at risk again. Through it all, he never lost his staunch belief in a brighter future. He never loosened his grasp on his boyhood dreams. They simply meant too much. It was this determination that eventually led him to Melaleuca Presidential Director Jeff Miller. Jeff had consistently been reaching out to Seville over the past two years, and Seville decided it was finally time to hear

what he had to say. “Jeff’s energy was so humble and calm,” Seville remembers. “It wasn’t his status or his income that initially impressed me. I could feel that he genuinely wanted to help me, not just benefit his own bottom line. He was so different from anyone else.” And though Seville was impressed with Jeff, he wanted to make sure Melaleuca was right for his family. “Truthfully, I was looking for something I could commit to for 30-plus years,” Seville says. “I wanted something safe that my family could count on and that didn’t hurt others. Now that I was a father, my whole guidance system had changed. I wanted to see >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99

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