Data Loading...
Marketing opportunities Holland Pharma 2020
17 Downloads
3.12 MB
Twitter Facebook LinkedIn Copy link
RECOMMEND FLIP-BOOKS
Marketing opportunities Holland Pharma 2021
PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need
Marketingmogelijkheden Holland Pharma 2020
PDF Bladspiegel 210 x 297 mm (3 mm afloop) Zetspiegel 174 x 273 m Materiaal uiterlijk 5 weken voor p
Deelnemersbrochure Holland Pharma Informatiebeurs
leveranciers. Aan de hand van de goodiebag checklist in de beursspecial zien bezoekers bij welke sta
Marketingmogelijkheden Holland Pharma 2019
PDF Bladspiegel 210 x 297 mm (3 mm afloop) Zetspiegel 174 x 273 m Materiaal uiterlijk 5 weken voor p
Marketing opportunities-HollandPharma-2022
PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need
Deelnemersbrochure Holland Pharma Informatiebeurs 2018
beurs Op- en afbouwen • Opbouwen van 12.00 uur tot 14.30 uur • Afbouwen vanaf 21.00 uur Marketing Wi
MRA Athletic Marketing Opportunities Booklet
Per sport JH Football approx. 8 games Varsity BB approx. 35 games JH Basketball approx. 20 games Bas
Quest Overview-Pharma-Elanco
Supply Chain to Fit a Company’s Specific Needs Documented Supply Chain for Aseptic Products Q Safe S
Holland & Usry - June 2020
Holland & Usry - June 2020 BE KIND TO YOURSELF With These No-Nonsense Techniques Here’s what I learn
Marketing opportunities 2020
OVERVIEW MARKETING OPPORTUNITIES B2B & B2C
Natuurlijk Holland Pharma PHARM ACTUEEL
Trade magazine with high reading intensity*
Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing
Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld
Investeren in biologisch loont
De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij
ONLINE ADVERTISING page 4
Human + Kind Ethische VEGAN verzorging
Jaargang 16 nr. 07 - juli/augustus 2019
PHARMACTUEEL page 3
BUSINESS TO BUSINESS
PRINTED MAILING page 4
DIGITAL NEWSLETTER page 4
DIGITAL NEWSLETTER page 7
NARROWCASTING page 7
PROMOTIONAL PAPER page 5
BUSINESS TO CONSUMER
GEZONDHEID+ MAGAZINE page 7
ONLINE ADVERTISING AND FACEBOOK page 6
GIVEAWAY WITH ORDER page 6
2
[ Business to business ]
[1] PharmActueel You reach all Holland Pharma’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.
Publication
11 times a year 48 – 56 pages
Size
Circulation
12,000
Trade magazine with high reading intensity*
Rates
Advertisement Format
Width x height in mm
1x
3x
6x
11x
1/1 1/2 1/4
210 x 297
€ 1,575 € 1,550 € 1,500 € 1,425 € 1,100 € 1,075 € 1,050 € 950
174 x 134 or 84 x 273
84 x 134
€ 625
€ 595
€ 575 € 525
Cover block with product item Product picture and payoff + 75 words
€ 600
Natuurlijk Holland Pharma PHARM ACTUEEL
Advertorial item or product news Maximum 100 words + product picture
€ 500
Event in calendar Event mention
€ 75 per mention
Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing
Theme page or promotions page Product picture, article number, price
€ 75 per product
Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld
Independent package leaflet (max A4) your product information attached
Investeren in biologisch loont
€ 2,495 + the actual postage costs incurred, quotation on request
De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij
Promotions Your promotion mentioned on hollandpharma.nl and/or varuvo.nl
free
Human + Kind Ethische VEGAN verzorging
Delivery specifications
Jaargang 16 nr. 07 - juli/augustus 2019
Sheet mirror
Delivery independent package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel Mercuriusstraat 35 7006 RK Doetinchem The Netherlands
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm
Advertisement
Submitted in a high-resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
Materials need to be submitted at the latest 5 weeks before edition via [email protected]. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Send previously a copy of the independent package leaflet to the purchasing department.
*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018
[ Marketing opportunities 2020 ]
3
[ Business to business ]
[2] Order mailing Your mailing will be sent with every orders for a week.
The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.
Circulation
3,500
Format
Max. A5 (folded)
Rates Format
Delivery The finalised mailing needs to be submitted 2 weeks be- fore sending, with mention of the order mailing (name), week number, supplier.
Circulation
1x
6x
12x
A5 leaflet 3,500 copies
€ 925
€ 900 € 875
[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma.nl and varuvo.nl with a link to the product or assortment page. Viewers Holland Pharma has an average of 28,000 viewers a week and Varuvo an average of 13,000 a week.
Delivery Materials need to be submitted at the latest 2 weeks before publication via [email protected]. File: 72 dpi - JPG/PNG/GIF
Rates per week per website*
Holland Pharma € 900
Varuvo € 900
Promotion banner XL 820 x 260 px Promotion banner 404 x 260 px News item header 404 x 100 px + maximum 40 words
€ 575 € 375
€ 575 € 375
* From Monday to Sunday
PROMOTION BANNER
PROMOTION BANNER XL 820 x 260 PX
The banners also appear on the Search page.
NEWS
NEWS
NEWS
[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product in- formation via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Image submitted in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Ma- terials need to be submitted at the latest 2 weeks before sending via [email protected].
Rates
Delivery
Holland Pharma
Varuvo
Short
max. 50 words with image max. 150 words with image
€ 175
€ 175
Long
€ 350
€ 350
Promotion Product picture & promotion form
€ 75
€ 75
Publication
Once a week
Targets
Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: approx. 800 Holland Pharma pharmacies: approx 1,000 Varuvo: approx. 12,000
Circulation
[ Marketing opportunities 2020 ]
4
[ Business to consumer ]
Bewustwinkelen.nl On Bewustwinkelen.nl, consumers find everything regarding health under one roof. The website offers to choose among more than 67,000 products in terms of food, supplements, body care, cosmetics, (natural) medicines and more! You can also find organic and gluten free products.
How does it work? The consumer orders online. The order will then be picked-up and paid in one of our 500 pick-up points. All orders received before 9pm will be ready for pick-up the next day. Sending is always free!
Bewustwinkelen.nl promotional paper Introduce your product to consumers through the be- wustwinkelen.nl promotional paper. A paper filled with special offers to stimulate traffic and sales at Bewust- winkelen.nl pick-up points. Publication 12 times a year Size 4-8 pages Format A3 paper Circulation 700,000 Distribution • Door to door • In pick-up points • Online on the website • Digital newsletter to pick-up points, consumers and suppliers • Link to a clickable promotion paper on Facebook
Delivery specifications Text
price and promotional price (through the pro- motion form)
Image to submit in JPG (300dpi): •
Product pictured alone from front, no display pictures Without background, no ready-made advertise- ment You can also add an atmospheric picture. We will decide if it will be placed or not.
•
•
Materials need to be submitted at the latest 8 weeks before edition via [email protected]. In case of questions regarding the material delivery, feel free to contact Belinda Plant, T. +31 315 32 40 10.
Rates Format
Front & back cover
Inside € 750
Small item ≥ 40 cm² (max. 25 words) Medium item ≥ 80 cm² (max. 35 words) Large item ≥ 175 cm² (max. 50 words) Extra-large item ≥ 250 cm² (max. 70 words) Theme page ≥ product picture with discount
€ 1,200 € 2,500 € 3,500 € 5,000
€ 1,500 € 2,500 € 3,250
€ 750
Small
Small
Small
Small € 1,200
Small € 1,200
Large € 3,500
Small
Small
Medium € 1,500
Extra-Large € 5,000
Medium € 2,500
Medium € 2,500
Medium € 2,500
Large € 2,500
Medium € 1,500
Small € 1,200
Small € 1,200
Small € 1,200
Medium € 2,500
Large € 3,500
Extra-Large € 3,250
Medium € 1,500
Medium € 2,500
Medium € 2,500
Medium € 2,500
Front cover
Inside
Back cover
[ Marketing opportunities 2020 ]
5
[ Business to consumer ]
[2] Online: Bewustwinkelen.nl Put your product under the spotlight with the following communication possibilities. Average of 5,000 viewers a week.
[A] Slider To submit according to the special template that you can request to [email protected]
[B] Blog 50 words + atmospheric picture, 72dpi, JPG or PNG file
[C] Advertisement banner homepage 524 x 175 pixels, JPG or PNG file, 72 dpi
[D] Advertisement banner category 524 x 175 pixels, JPG or PNG file, 72 dpi
[E] Highlighted product Based on Holland Pharma’s article number
Delivery The finalised materials need to be submitted finalised at the latest 2 weeks before publication via [email protected]. Holland Phar- ma can make the items for you, charging you additional costs for it.
Rates
[A] Slider [B] Blog
€ 250
€ 350 [C] Advertisement banner homepage € 100 [D] Advertisement banner category € 50 [E] Highlighted product € 100
[3] Bewustwinkelen.nl Facebook mention Support you marketing activities with a cross media operation with a mention on our Facebook page.
Delivery
Rates
Maximum 25 words with image
€ 50 per post
[4] Product or sample with Bewustwinkelen.nl orders Promote your product through sending a free product or sample with a Bewustwinkelen.nl order.
Rates from € 0,25 per item * *Price depending from dimensions and weight
[ Marketing opportunities 2020 ]
6
[ Business to consumer ]
[5] Bewustwinkelen.nl newsletter News? Inform quickly and easily consumers about new products, blogs, facts, special offers, recipes and impor- tant product information via the digital newsletter. The newsletter is released once a week. An item cannot be repeated several times after each other, each edition has to contain newsworthy items.
Delivery A product picture in 72 dpi. To send to [email protected]
Rates and delivery specifications
Price € 100 € 250 € 50
Material max. 50 words with image max. 150 words with image product picture & promotion form
Short Long Promotion
Publication Circulation
Once a week
6.500
[6] Narrowcasting Introduce your product in an interactive way with a short video or presentation that we will show on screens in several Bewustwinkele.nl shops. Please make sure that the message is understandable without any sound. Delivery Video of maximum 1 minute. File format: MP4, WMV, AVI, MPG, MPEG, WEBM or PPS. Maximum 200 mb, resolution of 1080p. To send to [email protected].
Rates € 100 per week
[7] Gezondheid+ magazine Inform consumers about your product in the Gezondheid+ magazine. A magazine specialized in a healthy and natural lifestyle and product news. Over 500 Bewustwinkelen.nl pick-up points receive the magazine for free in order to distribute them to their clients.
Publication
6 times a year
Promotion 2020 Free advertorial item with the purchase of an advertisement
Size
48 pages
Circulation
50,000
Rates Advertisements format
width x height in mm
1x
3x
6x
1/1 1/2 1/4
210 x 297
€ 1,400 € 1,375 € 1,350 € 960 € 930 € 895 € 480 € 465 € 450
174 x 134 of 84 x 273
84 x 134
Advertorial item / Product news Maximum 100 words and a product picture
€ 400
Delivery specifications
Materials need to be submitted at the latest 5 weeks before edition via [email protected]. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Sheet mirror
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm
Advertisement
Delivered in high resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
[ Marketing opportunities 2020 ]
7
[ Publication & submitting dates ]
January PharmActueel 1
Bewustwinkelen.nl promotion paper Gezondheid+ 75
Submission Publication Theme pages
week 47 week 52
Submission Publication A good start
week 45 week 1
Submission Publication Theme pages
week 46 week 1
A fresh start
A fresh start Winter
February PharmActueel 2
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 51 week 5 Winter
Submission Publication
week 50 week 5
Winter pleasures
March PharmActueel 3
Bewustwinkelen.nl promotion paper Gezondheid+ 76
Submission Publication Theme pages
week 3 week 9 Spring
Submission Publication Healthy & vital
week 2 week 10
Submission Publication Theme pages
week 2 week 10
Spring Mother & child
April PharmActueel 4
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 8 week 13
Submission Publication
week 7 week 14
Mother & child Spring fever
May PharmActueel 5
Bewustwinkelen.nl promotion paper Gezondheid+ 77
Submission Publication Theme pages
week 12 week 18
Submission Publication Mother & child
week 11 week 18
Submission Publication Theme pages
week 11 week 19
Beautiful start of the summer
Beautiful start of the summer Eco/organic special
June PharmActueel 6
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 16 week 22
Submission Publication
week 15 week 22
Eco / Bio special Shiny start of the summer
July PharmActueel 7/8
Bewustwinkelen.nl promotion paper Gezondheid+ 78
Submission Publication Theme pages
week 21 week 26
Submission Publication
week 20 week 27
Submission Publication Theme pages
week 20 week 28
Summer/Holiday Walking
Summer holiday Nijmeegse 4-daagse
August
Bewustwinkelen.nl promotion paper Submission week 23 Publication Summer tips week 31
September PharmActueel 9
Bewustwinkelen.nl promotion paper Gezondheid+ 79
Submission Publication Theme pages
week 30 week 35 Vitamins & minerals
Submission Publication
week 30 week 36
Submission Publication Theme pages
week 30 week 36
“R” is in the month
Healthy with food, vitamins & minerals
October PharmActueel 10
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 34 week 39
Submission Publication
week 33 week 40
Healthy & food Autumn
November PharmActueel 11
Bewustwinkelen.nl promotion paper Gezondheid+ 80
Submission Publication Theme pages
week 38 week 44 Grooming
Submission Publication
week 37 week 45
Submission Publication Theme pages
week 37 week 45
Naturally beautiful & healthy
Grooming Holiday season
December PharmActueel 12
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 43 week 48
Submission Publication
week 42 week 49
Holiday season Holiday season
[ Marketing opportunities 2020 ]
8
[ Promotion form & conditions ]
[1] Promotion form All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed promotion form. You can ask the promotion form, or you can click here to download it.
[2] Communication placement conditions - On all communications, our General Sales and Delivery conditions are applied.
- All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed promotion form. You can ask the promotion form to your contact person.
- Communications referring to your sales department of webshop will not be accepted.
- All texts and advertisements must fulfil the current legislation. Any claims resulting from communications will be settled directly with the advertiser.
- Holland Pharma reserves the right to refuse at any time communications.
- Adjustments of communications are based on subsequent costing of € 75 per hour.
- In case of late delivery of the material, the reservation will be cancelled. Nevertheless, the agreed costs will be charged.
- Invoicing of communications takes place after placement or sending.
- All mentioned costs are exclusive VAT.
[ Marketing opportunities 2020 ]
9