Marketing opportunities Holland Pharma 2021

Marketing opportunities Holland Pharma 2021

Marketing opportunities 2021

OVERVIEW MARKETING OPPORTUNITIES B2B & B2C

Natuurlijk Holland Pharma PHARM ACTUEEL

Bees Brilliance De huidverzorgingslijn geïnspireerd op honingbijen en Manuka honing

Trade magazine with high reading intensity*

Royal Green Honing Gegarandeerd de hoogste kwaliteit honing beschikbaar in de wereld

Investeren in biologisch loont

De Traay Bee Honest Bodymilk Natuurlijke verzorging geïnspireerd door de bij

ONLINE ADVERTISING page 4

Human + Kind Ethische VEGAN verzorging

Jaargang 16 nr. 07 - juli/augustus 2019

PHARMACTUEEL page 3

BUSINESS TO BUSINESS

INFORMATION FAIR page 5

DIGITAL NEWSLETTER page 4

PRINTED MAILING page 4

DIGITAL NEWSLETTER page 8

NARROWCASTING page 8

PROMOTIONAL PAPER page 6

BUSINESS TO CONSUMER

GEZONDHEID+ MAGAZINE page 8

ONLINE ADVERTISING AND FACEBOOK page 7

GIVEAWAY WITH ORDER page 7

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[ Business to business ]

[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.

Publication

11 times a year

Trade magazine with high reading intensity*

Size

48-56 pages

Circulation

12,000

Rates

Advertisement Format

Width x height in mm

1x

3x

6x

11x

1/1

210 x 297

€ 1,575 € 1,550 € 1,500 € 1,425

Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation

1/2 1/4

174 x 134 of 84 x 273 € 1,100 € 1,075 € 1,050 € 950

84 x 134

€ 625

€ 595

€ 575 € 525

Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture

€ 750

€ 2,495 * Content to be discussed

€ 500

Event in calendar Event mention

€ 125 per mention

Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached

€ 100 per product

€ 2,495 + the actual postage costs incurred, quotation on request

Delivery specifications Sheet mirror Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl

Free

210 x 297 mm (3 mm bleed

margin)

Type setting mirror 174 x 273 mm Advertisement

Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel Mercuriusstraat 35 7006 RK Doetinchem The Netherlands

Submitted in a high-resolution

PDF file

Pictures / images

300 dpi - JPG/PDF file

Materials need to be submitted at the latest 5 weeks before edition via [email protected]. For any kind of communication, a fully completed promotion form needs to be submitted via [email protected]. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.

Send previously a copy of the separate package leaflet to the purchasing department.

*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018

[ Marketing opportunities 2021 ]

3

[ Business to business ]

[2] Order mailing Your mailing will be sent with every orders for a week.

The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.

Circulation

3,500

Format

Max. A5 (folded)

Rates Format

Delivery The finalised mailing needs to be submitted 2 weeks before sending, with mention of the order mailing (name), week number, supplier.

Circulation 12x A5 leaflet 3,500 copies € 1,150 € 1,100 € 1,000 1x 6x

[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma.nl and varuvo.nl with a link to the product or assortment page. Or advertise your promotion on our promotions page.

Delivery Materials need to be submitted at the latest 2 weeks before publication via [email protected]. File: 72 dpi - JPG/PNG/GIF

Rates per week per website*

Holland Pharma € 1,250

Varuvo € 950 € 575 € 475

Promobanner XL 820 x 260 px Promobanner 404 x 260 px News item header 404 x 100 px + maximum 40 words Promotion banner on our promo- tions page 404 x 260 px

€ 625 € 575

Visitors Holland Pharma has an average of 28,000 visitors a week and Varuvo an average of 13,000 a week.

€ 250

€ 200

* From Monday to Sunday

The promobanners also appear on the Search page!

[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product information via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Submit the image in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need to be submitted at the latest 2 weeks before sending via [email protected].

Rates

Delivery

Holland Pharma Varuvo

Short

Max. 50 words with image Max. 150 words with image

€ 200

€ 200

Long

€ 350

€ 350

Promotion Product picture & promotion form

€ 100

€ 100

Publication

Once a week

Targets

Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: ± 800 Holland Pharma pharmacies: ± 1,000 Varuvo: ± 12,000

Circulation

[ Marketing opportunities 2021 ]

4

[ Business to business ]

[5] Holland Pharma Information Fair – June 26, 2021

On Saturday, June 26, 2021, we will organise our Information Fair, with a thought to our 50 year anniversary.

We had to cancel our Anniversary Fair due to the measures regarding coronavirus. If the situation in 2021 is favorable, we would like to have a small celebration for our 50 year anniversary with you and our clients.

The fair will be open from 12pm to 7pm. Send us an email with the >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10

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