Media Series Final Report

Media Series Final Report

FINAL REPORT

Media Series: Reporting from the Frontlines of a Pandemic March 9, 16, 23, 2021

Originally titled Media Workshop Series: on Clinical Trials and Vaccination Uptake in Communities of Color – Challenges, Barriers, Opportunities for Understanding, funded by CEAL/NIH Subaward 1557GYA779, under UCLA/Share, Trust, Organize, Partner – The COVID -19 California Alliance (STOP COVID-19 CA).

"O ur allegiance as nonfiction writers is not so much to truth as it is to honesty. Because truth can be spoken into a void, while honesty implies an audience, a reader, real people to whom you commit to tell your story as accurately and truthfully as you can so that they can then differentiate for themselves the facts from the lies, the truth from the fiction." Sarah Viren, New York Times Magazine, (pub) March 18, 2020

Contents

Introduction and Origin of Media Series ..........................................2 The Issue, Challenge, and Approach ....................................................4 METHODS Media Series 1 ..........................................................................................8 Presenter 1 David Hayes-Bautista, PhD, Director, Center for the Study of Latino Health and Culture at David Geffen School of Medicine, UCLA, Los Angeles, CA Presenter 2 Dr. Alejandra Gurtman, VP, Vaccine Research and Development, Pfizer, Pearl River, NY Presenter 3 Dr. Mike Witte, CMO, California Primary Care Association, Sacramento, CA Media Series 2 ........................................................................................16 Presenter 1 Dr. Archana “Archie” Chatterjee, PhD, Dean, Chicago Medical School, Rosalind Franklin University of Medicine and Science, North Chicago, IL Presenter 3 Susana Ramírez, PhD, Associate Professor, University of California, Merced, CA Media Series 3 ........................................................................................22 Presenter 1 Dr. Elmer Huerta, Oncologist, George Washington University, Participant in Moderna clinical trials, Washington, D.C. Presenter 2 Jon Jacobo, Health Committee Chair, Latino Task Force, San Francisco, CA Presenter 3 Dr. Yvonne “Bonnie” Maldonado, Infectious Disease Expert, Stanford University, Palo Alto, CA RESULTS >Page i Page ii Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40

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