MHFA England brand book

MHFA England brand book

MHFA England Brand book Version 1.0 January 2022

MHFA England™ © 2022

MHFA England brand book version 1.0

Contents

03 Who we are 04 Accessibility 06 Logo 10 Partner logos 12 Badges 12 Instructor Member badges 14 Learner badges 15 Photography 18 Colour palette 19 Product palette 21 Typography 23 Formatting and styles 25 Icons 27 Illustrations

29 Shapes and patterns 30 Social media graphics 31 Webinars 32 Infographics and diagrams 33 Charts and tables 34 Animations 35 Product materials 35 Manuals 36 Workbooks 37 Lesson plans 38 Slides 39 In-house templates 40 My Whole Self campaign 43 Startwell sub-brand

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MHFA England brand book version 1.0

Who we are We are Mental Health First Aid (MHFA) England. We’re a social enterprise, here to improve the mental health of the nation. Our guidance and training supports mental health in the workplace and communities. We give people the skills, knowledge, and awareness to talk about mental health and seek help when needed. We reinvest our profits to give people access to quality mental health training. Together we will create a society where everyone’s mental health matters. Vision Our vision is to improve the mental health of the nation. Mission We will achieve this through our mission to train one in ten people in mental health awareness and skills. Our brand Our brand puts people at the heart of who we are. The guidelines in this book are designed to help our brand be known, recognised, and inclusive, so that we can reach as many people as possible with our vision. We are always learning and improving how we do this.

Our values – We’re trustworthy , offering evidence based, RSPH accredited training, backed by 14 years of experience supporting the mental health of the nation – We’re innovative in how we educate and break down stigma around mental health through training and campaigning – We’re empowering at least 1 in 10 people to bring about societal change, where we can all speak freely about mental health, offering and seeking help when needed – We seek to be inclusive from design to delivery because we know that everybody’s mental health matters – We’re working towards being a truly accessible training provider, offering digital, online, and face to face training for everyone

Learn more – Learn more about us and what we do at mhfaengland.org – Use our key messages to write about MHFA England for any audience – Read our style and copy guidelines to learn about our tone of voice and the language we use

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Accessibility We strive for inclusive design . This means we consider the user experience of people with diverse needs. Whatever we create, we plan how to make it usable by as many people as possible from the start. Checklist Use this checklist for everything you create. 1. Have you considered colour contrast ? – Use the WebAIM contrast checker – Use heavier fonts on colour backgrounds – Keep colour backgrounds with white font to a minimum – Where possible use a white background with dark font 2. Have you considered style and formatting ? – Use a minimum font size of 12pt – Minimise use of underline (use only for hyperlinks) – Minimise use of BLOCK CAPITALS – Use sentence case for headings, not Title Case – Left-align your text, do not justify or centre-align – Use an Oxford comma in a list of three or more items (e.g. “the Adult Two Day, One Day, and Half Day course options”)

3. Can your document be read by screen reader ? A screen reader is software used by people with visual impairments. A screen reader converts whatever is displayed on screen, by reading the text aloud or creating a braille display. For your document to make sense to screen readers, you need to: – Order your content in a linear path from start to finish – Add descriptions or alt text for any images and diagrams to describe what is shown – Tag all your content based on its structure (headings, paragraphs, lists, tables, etc.): – In Microsoft Word, use the MHFA England Word template and apply the styles as you go – Go to ‘Home’ and then ‘Styles’. Highlight your text and click the appropriate style to apply it – If you are using Adobe suite, visit adobe.com for guidance 4. Have you considered readability ? – Swap jargon for plain, everyday language. Imagine you don’t work here, and don’t know anything about mental health or our products. Does your text still make sense?

– Check the readability of what you have written using a free tool such as Readable or Hemingway . Make sure your text doesn’t go over a reading age of 14-15 years/9th grade level – See our style and copy guidelines tone of voice and readability sections for more guidance and examples

Resources for inclusive design – Web accessibility fundamentals – w3.org , with specific guidance for content writers and designers – Inclusive design toolkit – University of Cambridge – Creating accessible PDFs – adobe.com – Accessible formats – gov.uk

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Accessibility

Product slides To make sure people can read the course slides, the minimum text size on any product slide is 18pt. Large print course materials We offer large print versions of our course materials on request, as a PDF or Word document so that it can be used by screen readers. The minimum type size in large print product materials (body copy) is 18pt. This can be decreased to 16pt for tables. Colour palette for large print product materials should be monochrome (black on white) as standard. This is to maximise legibility/contrast and avoid distracting visual noise. Coloured side strips in manuals are removed to maximise space on page and keep large print manuals to accessible length. Descriptions are added for all images, photographs, and diagrams. Text-only versions If a toolkit, infographic, email campaign, etc. cannot be made screen reader-accessible, create a text- only version using the appropriate style tags in Microsoft Word.

Subtitling MHFA England’s guide to providing accessible captions on videos is available on SharePoint or by contacting the Development directorate. General guidelines can also be found at bbc.github.io/ subtitle-guidelines .

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Logo Our logo is designed to be inclusive. We started with the idea of two people facing each other having a conversation. We abstracted it into one continuous line that forms an M shape. The connected lines also represent holding hands, showing how we connect and support people. The clean line of the M shape is instantly recognisable and gives a strong visual connection to the brand. Our logo is protected by copyright and may only be used with the advance permission of MHFA England.

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Logo

Logo versions Main logo

Main logo

M logo

Our main logo consists of the M shape in our lead brand green, with our company name underneath in Bree font. M logo This version consists of only the green M part of the logo. It gives a cleaner look for contexts where the company name is already shown alongside the logo, such as social media profiles, or areas of our website. White logo Use the white version of the logo on colour backgrounds and images. Black logo Only use this if colour reproduction is unavailable. Pride logo Our Pride logo is one way we visually show support for our LGBTQ colleagues and communities. Animated logo Use the animated version of the logo at the start and end of videos and gifs where appropriate. Please request this from [email protected] .

White logo

Black logo

Pride logo

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Clearance

Minimum size

Logo

Using the logo Minimum size Do not use the logo in a size smaller than 15mm in width. Clearance Use a minimum clearance of 50% of the M shape around the logo: Background Make sure the logo is visible and place it on a dark and soft focused part of the image or background: Misuse of the logo Do not stretch or distort the logo in any way. Check that the logo hasn’t been accidentally stretched on your document. Never add any effects, shadows, or change the colour or angle of the logo. The point where the lines of the M cross is shown by a darker shade. Don’t use a flat version of the logo. Don’t change the colour of the logo.

15mm

Background

Misuse of the logo

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Logo

Placement The position and size of the logo depends on the purpose and format of the document. Branded templates for different document types are available on SharePoint. Generally, the logo should only appear once on a page or artwork. As a guideline, we place the logo in the bottom right corner of slide decks, social media graphics, and product materials. For our basic Word template it’s on the top right, and for the letterhead it’s on the top left. Here are some examples of the logo placement on different types of MHFA England documents.

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Logo

Partner logos We have permission to use a selection of partner logos in certain settings to reinforce our brand’s credibility. These logos are available on request

Partner logos

Suicide First Aid and City & Guilds We work in partnership with the National Centre for Suicide Prevention, Education and Training to deliver the Suicide First Aid (SFA) Associate Tutor Training and Development Programme . The course materials, webpage, and marketing materials for this programme are cobranded with the SFA logo alongside ours. The SFA Associate Tutor Training and Development Programme is accredited by City & Guilds. We use the City & Guilds logo on the course materials, marketing and webpage for this programme only.

from the MHFA England Brand team. MHFA International licensed provider

We use this on our website and certain products and marketing materials to show we’re licensed by MHFA International to provide Mental Health First Aid training. Royal Society for Public Health Our Instructor Training Programme is accredited by the Royal Society for Public Health (RSPH) . We use this logo on our website and relevant products and marketing materials, to show that our programme has been assessed to have the rigorous quality and excellence needed for an RSPH accreditation. Social Enterprise UK We’re a proud member of Social Enterprise UK . We use this badge on our products, website, email signatures, and marketing materials to show that we’re a social enterprise, a company that reinvests our profits into the community.

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Logo

Alongside other brands The MHFA England logo must only be used alongside other logos, product names, or icons when approved by the MHFA England Brand team. Where there is agreement for the MHFA England logo to be used alongside other logos, make sure that: – The clearance space around our logo is maintained – Our logo appears in its full colour when the accompanying logos are in full colour – Our logo appears at the same size as the other logos The specific placement of our logo alongside other logos depends on the partnership agreement.

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Badges

Instructor Member badge

Instructor Member badge white version

We have a range of badges for people to display their relationship with us. Instructor Member badge We have a badge for our Instructor Member community. This accreditation badge shows that they are approved to deliver MHFA England courses. We ask all our Instructor Members to use their badge and not the MHFA England main logo on their website, email signature, social media profiles, and any marketing materials. This helps to avoid confusion by clearly demonstrating that they are an accredited member, and not an employee of the organisation itself. There are two colour versions of the badge. The main green one is for use on light backgrounds. The white version is to stand out on colour backgrounds and images. Instructor Members can download their badge from their dashboard at mhfaengland.org . There is more guidance on using the badge, as well as advice on marketing courses, in the Instructor Member Marketing and Communications Guide which is available on the dashboard.

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Badges

Instructor Member Development Programme We have lock-up versions of the Instructor Member badge for the Development Programme, as well as a header version.

Lock-up logo

Example of lock-up logo in use

Header version

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Badges

Learner badges These badges are for people who have completed an MHFA England course, to show that they have the skills and awareness to support others. Depending on the course the person has completed, there is a badge for: – Mental Health First Aiders – MHFA Champions – Mental Health Aware After they have completed the course and submitted feedback, people get an email with a link to download their badge alongside their course certificate. People can use the badges anywhere they like and often choose to post them on social media. Employers often add the badges to the email signatures or intranet profiles of their trained staff. Organisations can use the badges to create items to show who to approach for support. For example, posters, pin badges, or stickers. Our client organisations can also use the badges to promote courses they’re running.

Learner badges

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Photography When we use stock photography, we choose images that reflect our values. We use person- centred imagery that creates a warm feeling. Our photography reflects our diverse audiences who live and work in dynamic, varied roles. We can still show serious mental health conversations, but we also show that work can be good for our wellbeing. We no longer use stock photography without people (e.g. empty landscapes, office architecture). What to consider when choosing photography When creating something with photography, whether it’s a webpage, brochure, course manual, or slide deck, it helps to write up a quick rationale that explains why you’ve chosen these images for this audience and context. Inclusivity To be inclusive, we choose images that reflect the diversity of our society. We strive for a balanced representation of age, disability, ethnicity, faith, gender, and type of workplace. Avoid choosing images that reinforce stereotypes. For example, do not choose images that only show White men in leadership positions, or an image that shows a man working from home while a woman

takes care of the housework. Where possible, choose images that challenge stereotypes. Our audience is based mostly in the UK, so if you are using imagery of architecture or street scenes, please make sure it reflects the UK environment (e.g. avoid American looking road signs or non- NHS hospitals). Mood Consider the audience, message, and context of what you are creating. Choose photography that sets the appropriate tone. When using workplace stock photography, it should be candid and warm, not overly cheerful to the point of being unrealistic, cheesy, or cult-like. Stigma We never use stigmatising, head-clutching, or triggering imagery around mental health topics. For more information, see Shutterstock’s ethical visual representation guide .

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Photography examples

Examples

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Photography styles to avoid

Stereotyping

Poor representation

Headclutching

Unrealistic posed images

Images that convey suicide or self-injury

Architecture clichés

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Colour palette Always use the WebAIM contrast checker to test your colour choices for visual accessibility. Primary palette Our core brand green feels fresh, lively, and optimistic. It suggests nature which supports mental health and wellbeing. Our brand green should be the most prominent colour in any materials that relate to our core identity or messaging. Secondary palette Our secondary palette is designed to complement the primary palette. It allows more freedom and range to create inclusive, accessible designs. The secondary palette can be used flexibly but smartly: – Use it to create impact but avoid using too many different colours at once – Make sure our core brand identity is still clear and not overwhelmed by supporting colours

Primary palette

MHFA England green R101 G171 B49 C66 M6 Y100 K0 Pantone 368 C #5FA944

Nature green R53 G134 B43 C60 M0 Y68 K47 Pantone7739 C #35862B

Secondary palette

Stone R135 G135 B135 C0 M0 Y0 K47 Pantone 877 C #878787

Silver R218 G218 B218 C0 M0 Y0 K15 Pantone 427 C #DADADA

Yellow R255 G214 B66 C0 M16 Y74 K0 Pantone 122 C #FFD642

Coral R234 G103 B102 C0 M56 Y56 K8 Pantone 805 C #EA6766

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Colour palette

Product palette

Product palette We have a colour to correspond with each of our product groups. We use these on the product materials themselves, and on product-specific marketing materials. Tints of the product colours are available to use for a light-coloured background to aid accessibility.

Adult teal R18 G104 B108 C85 M35 Y48 K27 Pantone 368 C #12676A

Youth pink R236 G100 B161 C0 M74 Y0 K0 Pantone 368 C #EB63A0

Workplace cyan R40 G150 B196 C76 M26 Y12 K0 Pantone 368 C #2895C3

Higher Ed purple R121 G60 B109 C58 M84 Y27 K14 Pantone 368 C #783C6D

Armed Forces blue R49 G81 B132 C89 M68 Y23 K8 Pantone 368 C #315183

Product tints

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Colour palette

Examples of product colours in use

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Typography

Primary font Our primary font is Lato. Lato fits our brand identity because it is accessible, clean, modern and simple. Lato is free to download from latofonts. com . If there’s a technical reason Lato can’t be used, we use Arial instead. Lato Regular and Lato Bold are the only fonts you need for most documents. Lato Black can be used by designers to give emphasis to a headline.

Lato Regular

abcdefgh i j k lmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

Lato Bold

abcdefghi j k lmnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

Lato Black

abcdefghi jklmnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

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Typography

Font palette Our font palette can be used by designers to add emphasis to statistics, quotes, or headlines. We use these in social media graphics and campaign toolkits. These fonts are for emphasis only and should never be used for body copy. Sofia Pro Soft Bold – simple and clear, for a general audience Cooper MD BT Regular – classic and warm, for a workplace audience Cabin Sketch – fun and engaging, for My Whole Self campaign materials

Sofia Pro Soft

abcdefghi j k lmnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

Cooper Medium BT

abcdefghi jklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Cabin Sketch

abcdefghi j k lmnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890

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Formatting and styles

Using consistent formatting styles helps audiences to recognise our brand as professional and trustworthy. For MHFA England employees, branded document templates are available on SharePoint, with text and paragraph styles built in. See the in-house templates section on page 39 for more details. As a general guide, for Word documents we use:

Heading level 1: Lato Bold size 26-36, brand green

Heading level 2: Lato Bold, size 18, black

Normal body copy: Lato Regular, size 12, black

Emphasised body copy: Lato Bold, size 12, black

Hyperlinks: green, Lato Bold, underline

Document set up: – Left align – 1.15 line spacing – Paragraph spacing 6pt

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Formatting and styles

Bullet points Our bullet point style is an en-dash (Unicode U+2013): – Is correct • Is incorrect We even use an en-dash for indented bullets, e.g.: – First item in a list – Sub-item in a list For numbered bullets we use a baseline dot and not a bracket: 1. Is correct 1) Is incorrect The branded document templates available to employees have the bullet point styles built in. Headings We use sentence case and not title case for all headings. We only capitalise proper nouns and we never use all caps. For example: MHFA England business plan is correct (sentence case) MHFA England Business Plan is incorrect (title case) MHFA ENGLAND BUSINESS PLAN is incorrect (all caps)

We do this because research has found that sentence case is quicker and easier to read, and works better with accessible technology such as screen readers. It is also easier to apply consistently. Alignment We always left align text on a page – we never justify or centre align it. Left aligned text is more accessible and easier for the eye to scan. Left alignment and sentence case headings are also more in keeping with our brand because they create a cleaner, more human-centred, and more modern style. Graphs and tables Use these formatting styles for graphs and tables, too. Generally, table headings and graph labels should be Lato Bold, and content should be Lato Regular.

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Icons

Duotone style

We use Font Awesome icons because they are clear, simple, and versatile. Where to use We use Font Awesome icons in a range of contexts such as product materials, marketing assets, toolkits, infographics, and across our website. Some of our older products use a different icon style. We are evolving these to use Font Awesome icons across all products. For technical guidance, visit fontawesome.com . Styles – For larger icons, we use the Duotone style – For smaller icons we use the Solid style – We do not use Regular, Light, or Thin styles Colours – For general icons, use colours from our primary and secondary palettes – Icons on product materials can use the relevant colour from the product palette

Solid style

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Icons

Example of how we use icons in lesson plans

Guide to using icons accessibly – Your content should be navigable by people whether or not they can see the icons – Make icons accessible for people using a screenreader by adding consistent alt text to describe them – Consider colour contrast – make your icons clearly visible against the background – Only use icons when they genuinely enhance the content. Don’t overuse icons or add them for the sake of it – Don’t overwhelm the design with icons. Don’t make them too large – Leave enough breathing space between icons and other elements – Use a visually consistent size, style, and colour of icon throughout the piece or series – Check that your icons haven’t become stretched – Never use icons with drop shadows or outlines

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Illustrations We have two main illustration styles which are used flexibly depending on the audience and context. Hand-drawn outline style The hand-drawn outline style emphasises our core brand green. It is informal, bold and distinctive. We use this style of illustration to add emphasis and visual interest to reports, toolkits, and campaigns. For example, we use this style for the My Whole Self campaign toolkits. We avoid using them in contexts where lots of smaller illustrations need to be placed close together to convey information or instructions (e.g. product materials). We would use Font Awesome icons for this purpose instead. To request access to our library of hand-drawn illustrations, contact [email protected] .

Hand-drawn outline style

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Illustrations

Flat colourful style

Flat colourful style This illustration approach is a vector-based style characterised by flat colours and simple shapes. We use it for social graphics that aren’t connected to a specific campaign. This style gives freedom to draw on our wider colour palettes. Colours that are not in the colour palette may be used in this style, as long as: – They complement the core brand green – They do not overshadow the brand colours – Diversity of skin tones is represented if designing people

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Shapes and patterns

Examples

Guide for use – Use shapes and patterns subtly. Only use where they enhance the content, not clash or compete with it – Never let background textures impact accessibility. Be mindful of colour contrast, and don’t place a bold pattern behind text – Don’t mix more than one approach – Allow space between the edges of the shapes and surrounding text

We can use shapes and patterns to add visual interest to our materials and increase brand recognition. Curves To reflect the warmth of our brand, we use flowing, curved shapes and avoid hard edges and angles. Stylised speech bubble Our courses emphasise the importance of supportive mental health conversations. The stylised speech bubble reflects this, while also following the shape of our logo. It can be overlaid on photography, and used to contain text such as titles. Tilted M The M shape of our logo, tilted diagonally, enlarged and cropped. Use 25% opacity. The colour can be adjusted to suit the product palette. This can be used to complement and add interest to plain areas of designs such as slide decks, reports and brochures. There is an example on page 3. My Whole Self The My Whole Self campaign uses dots and lines as a background motif, reflecting the campaign logo. For examples, see the My Whole Self section on page 42.

Curves

Stylised speech bubble

Tilted M

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Social media graphics Here are some examples of how our colour and font palettes can be combined with our illustration styles, shapes and patterns.

Hand-drawn outline style

Flat colourful style

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Webinars

Examples

For webinar slide decks we use our main PowerPoint template (see in-house templates section on page 39).

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Infographics and diagrams

Examples from social media

Within our brand personality, we adapt our infographic style to suit the context, format, and purpose. We apply the colour palette and style of the relevant product or campaign. No matter what, the priority for infographic and diagram design is to communicate the key information clearly and accessibly. Social media Where the purpose is to share quick eye-catching facts, we add more visual interest through bold illustrations and colour. Course materials Where the purpose is to explain in-depth mental health models and principles, we use a clean, simple style.

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Infographics and diagrams

Examples from Mental Health First Aid course manual

Charts and tables The same principles apply as to infographics and diagrams: – We suit the style to the context, format, and purpose – We apply the colour palette of the relevant product or campaign – The priority is to communicate information clearly and accessibly

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Animations We favour a simple, accessible animation style. When using animation, consider what style would be appropriate to the audience and message. Animations should be consistent with our illustration style.

Examples

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Product materials

Manuals

In 2022 we are evolving the designs of our product materials in three key ways: – To be more accessible, increasing body copy size and switching from Lato Light to Lato Regular – To be more person-centered, using imagery that represents our diverse communities, rather than landscapes or architecture – To a more bold and unified style, bringing icons in line with Font Awesome, updating diagram styles, etc. The examples here show our current materials which were created from 2016-2021. These pages will be updated as we go through the design evolution process. For current design templates contact [email protected] .

Manuals The current text specifications for our manuals are: Manual inside

Front cover – Heading: 36pt Lato Heavy Session intro pages – Heading: 36pt Lato Heavy – Course outline copy: 18pt Lato Heavy

– Heading 1: 36pt Lato Light – Heading 2: 18pt Lato Regular – Heading 3: 12pt Lato Bold – Body: 12pt Lato Light – Quotes: 12pt Lato in product colour (e.g. Adult teal)

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Product materials

Workbooks The current text specifications for our workbooks are: Workbook inside

Workbooks

– Heading 1: 36pt Lato Light – Heading 2: 18pt Lato Regular – Heading 3: 12pt Lato Bold – Body: 12pt Lato Light – Quotes: 12pt Lato in product colour (e.g. Adult teal) Front cover – Heading: 36pt Lato Heavy Session intro pages – Heading: 36pt Lato Heavy – Course outline copy: 18pt Lato Heavy

We’re evolving these designs in 2022 and will no longer be using Lato Light.

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Product materials

Lesson plans The current text specifications for our lesson plans are: Lesson plan inside – Body: 12pt Lato Regular – Quotes: 12pt Lato in product colour (e.g. Adult teal) Front cover – Heading: 36pt Lato Heavy

Lesson plans

We’re evolving these designs in 2022 and will no longer be using Lato Light.

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Product materials

Slides The current text specifications for our slides are: – Minimum font size for slides is 18pt – Minimum of five bullet points per slide – For accessibility purposes, ensure the slides have a light coloured background with black text

Slides

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In-house templates If you’re an MHFA England employee, you have access to a SharePoint folder containing ready-to- use branded Word and PowerPoint templates. These templates are designed to save you time and make it quick and easy to create work that is on brand. The templates contain all the correct formatting styles and logo placement, so you don’t have to start from scratch. To start a new document, copy and paste the template to your own SharePoint and start editing. Please use these and encourage your team to do the same! Word Powerpoint Email signature Contact [email protected] if you don’t have access.

Examples

Heading level 1: Lato Bold size 26-36, brand green

Heading level 2: Lato Bold, size 18, black

Normal body copy: Lato Regular, size 12, black

Emphasised body copy: Lato Bold, size 12, black

Hyperlinks: green, Lato Bold, underline

Document set up: – Left align – 1.15 line spacing – Paragraph spacing 6pt

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My Whole Self campaign

My Whole Self is the campaign for workplace culture change. When people are empowered to bring their whole self to work, it’s better for mental health, and better for business. Learn more about My Whole Self at mhfaengland.org . Logo The My Whole Self campaign logo mirrors the shape of our main M logo. It’s made up of two circles, one with lines and one with dots. The circles overlap to represent how we are empowered to choose which parts of ourselves to show at work. The campaign logo is designed to be used either as a standalone or alongside the MHFA England logo. It contains the MHFA England M in the middle section, which ties it clearly to our core identity. See examples on page 42 of how we use the My Whole Self logo alone and alongside the MHFA England logo.

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My Whole Self campaign

Illustrative style examples

Palette We use our primary colour palette for My Whole Self materials (see page 18). Typography The My Whole Self campaign uses Lato as its main font. Cabin Sketch can be used sparingly for headings and emphasis (see main typography section on page 22). Illustrative style The campaign illustrations and icons are in our hand-drawn outline style, to reflect the engaging and person-centred approach of the campaign. Shapes and patterns Dots and lines can be used as a background motif for My Whole Self materials, reflecting the shapes in the campaign logo.

Shapes and patterns

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My Whole Self campaign

Examples

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Startwell sub-brand

Startwell is MHFA England’s programme for improving workplace mental health. Startwell has a distinct sub-brand for use on its own or alongside our core brand. For more information, request the Startwell sub- brand guidelines from [email protected] .

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Thank you Version 1.0 January 2022

MHFA England™ © 2022