Micro Tech Systems October 2019

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October 2019

Halloween Candy Crisis Trick-or-Treating Was (Almost) Ruined

Halloween has never been a favorite holiday for my wife and me. We just never really got into dressing up or watching all the horror stories. But after we had kids, the holiday became more important. Halloween is so much fun when you’re a kid. It seems like every kid’s second favorite holiday — right behind Christmas, of course. For kids, there’s nothing more exciting than collecting mounds of candy just for walking around your neighborhood in a costume. It’s a pretty sweet deal. But as you get older, the line between being the right age and being too old for trick-or-treating blurs a bit, and it’s hard to tell when it’s time to start handing out candy instead of collecting it. It was typically my responsibility to take the kids trick-or-treating, while my wife hung back home and handed out candy. She was in charge of picking out their costumes and getting everything ready, so it seemed like a fair trade — until we started pushing past my 9 p.m. bedtime while I dragged sugared-crazed kids home. One Halloween, my kids were impressing me with their speed and dedication. We were sprinting through the neighborhood and collecting tons of candy. As a business owner, I couldn’t have been more impressed with their efficiency. I remember thinking, “Huh, maybe I have a few business minds in this family.” (In hindsight, it was just the candy.) After making our big loop, I announced that it was time to head back, and with a quick glance at my middle daughter’s overflowing sack, I knew it was a great time to head home. At this point, we were exhausted, sweating to the nines, and ready to be done.

When we got home, the kids began the typical tradition of sorting out their loot, but as my son opened his bag, he realized he only had four pieces of candy camping in the bottom of his bag. My heart sunk as panic streaked across his face. Being the youngest of our three children, he was in his prime Halloween years. He was just devastated; I could have had “bad dad” written in permanent marker across my face. Apparently, the strap on his bag was too long, and the bag had been running along the ground the whole time, ripping a hole for the candy to escape. So, as he went door to door, he left a trail that could rival Hansel and Gretel’s. Of course, I couldn’t believe that he didn’t notice anything weird every time he opened his bag.

After the heart-wrenching discovery, I checked the clock. Maybe we had time to make it right!

We didn’t.

It was 8:30 p.m. and too late to go back out. As I tried to calm my youngest child down, I began to wrack my brain for ways to solve this problem, but I came up blank. Thank God for his older sisters. The two of them stepped up and offered him piles of their own candy, and that was enough to soothe my son’s heartache. The crisis was averted, and I’m happy to report that this is the only real exciting Halloween we have ever had, and I’ll be happy if it remains that way.

–Randy Amorebieta

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‘GOT MY MIND SET ON YOU’ George Harrison’s Sales Advice

‘It’s Gonna Take Money’ As the first verse of the song suggests, building this promising relationship isn’t going to be cheap. If someone hasn’t already taken the leap to become a customer, they need some incentive to get serious. This is where free trials and giveaways are your best friend. Targeting these special offers specifically at your warm list is a great way to cultivate lifetime customers. ‘It’s Gonna Take Precious Time’ The No. 1 mistake sales teams make is giving up on leads too early. If you dump a prospective customer because they hesitate on your first few attempts, you’re shutting the door on future profits. Depending on your business, leads that take months or even years to convert can more than make up for the time and effort you’ve spent on them. Customers won over this way are far more likely to stick with you. ‘To Do It Right’ The final conceit of George’s song is that there may be other ways to win a person over temporarily, but this is the right way. By remaining dedicated and spending the time and money to build your relationship, you can win over lifetime customers — no singing required.

In conversations about sales, one doesn’t usually think of George Harrison. But the truth is that the Beatles’ lead guitarist actually has some solid words of wisdom when it comes to converting warm leads. His last No. 1 hit single, “Got My Mind Set on You,” may

sound like dated courtship advice, but it’s actually the perfect road map for turning interested parties into loyal customers. ‘I Got My Mind Set on You’ The theme of the song is painfully straightforward: A

lovestruck singer has his mind set on dating someone. While your mileage may vary on single- minded romantic pursuits, this level of unwavering dedication is a must for warm leads. Unlike the mystery woman of Harrison’s song, these are people who have shown interest in your business. To build toward a sale, you have to return the favor. Send personalized emails or newsletters, or pick up the phone and call them.

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CELEBRATE!

At MicroTech Systems, our mission to provide 5-star IT service wouldn’t be possible without our dedicated employees. Whether they have been with us for years or weeks, we appreciate their commitment. This October, we would like to recognize Mike for his five years of dedication to MicroTech Systems! Thank you for all you do, Mike. To keep the celebrations going, we’d like to wish a very happy birthday to Stuart and Heather . Cheers to many more years, everyone!

“MicroTech is a fantastic company to work with. We have used them for well over 15 years, and they have been an excellent resource for our group. They are small enough to provide their customers with individual attention but large enough to have the resources and materials to solve major issues. We have had them put in a few servers, countless boxes, several pieces of equipment etc. They always get it right and keep us going. I am glad we found them way back when we did.” -Shawn Snow

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Are You a File Hoarder?

KNOWING WHEN AND HOW TO DELETE YOUR FILES

There’s no paralyzing feeling quite like accidentally deleting a file. As your heart stops and sweat pools, you curse yourself and promise to never delete a file ever again. But before you swear off a clean server, follow these tips for organizing, trashing, and saving old files.

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