MSP Success - VOLUME 2.4 Issue 4

MSP Success - VOLUME 2.4 Issue 4

MSP SUCCEESSS MAGAZINE

12 'MAGIC' STRATEGIES To Go From Basketball Star To Billionaire Businessman

How To Eliminate Sales Objections FAST By Getting A Prospect To Trust You

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The MOST Powerful Way To Influence Prospects To Buy From You

FREE Strategies To Stand Out From Your Competition

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JULY 2021

MSPSuccessMagazine.com

Join Us For A Jam-Packed 1½-Day Workshop: The Digital Marketing Blueprint For IT Services Sales Get Ready-To-Go Blueprints For The 5 Most Effective Digital Marketing Strategies Every MSP And IT Services Firm Can Use Now To Generate High-Quality Leads And New MRR Clients We’ve cut through all the clutter, hype and confusion of online marketing and distilled it down to the 5 MOST powerful and effective digital marketing strategies for MSP and ITservices sales. You’ll discover: Where to START with digital marketing if you’re on a limited budget with little to no marketing staff to help you. Where most digital marketing fails and how to avoid making the same money-sucking mistakes we see people make over and over again. What you should expect in response, lead quality and cost for the various digital marketing strategies (SEO, Facebook, LinkedIn, Google PPC, etc.) when selling IT services. E-mail marketing strategies that will help you build a high-quality, responsive list of engaged prospects. Free online marketing strategies that you should take advantage of to generate qualified leads at zero cost to you.

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VOLUME 2.4 JULY 2021 CONTENTS 16 24 FREE Strategies To Stand Out From Your Competition 26 3 Digital Marketing Musts For MSPs To Get Leads, Appointments, And Sales Online

4 Is Success Obvious? 6 The Need For Unified BCDR It’s Not Just Backup And Recovery Anymore 8 How To Eliminate Sales Objections FAST By Getting A Prospect To Trust You 11 Laugh A Little

12 Business Feature: Tom Glover Knows What It Takes To Build A Multimillion-Dollar Fast Growing MSP That Doubles Every 10 Months 15 Top 5 Events For MSPs 21 The MOST Powerful Way To Influence Prospects To Buy From You

12 'Magic' Strategies To Go From Basketball Star To Billionaire Businessman

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LETTER FROM THE EDI TOR

Is Success Obvious? “Action speaks louder than words,” said Mark Twain. “But not nearly as often.” Twain was a brilliant writer about the obvious. “Clothes make the man. Naked people have very little influence on society.” Also, “The secret of getting ahead is getting started.” Brilliant, but obvious. The concept of “secrets to success” has been around for ages, with countless books, seminars, videos, movies, and articles written on the subject. Yet, many in our society feel that real success is shrouded in mystery for the benefit and profit of wizards or only those with a special “success” ingredient they don’t possess: luck, a willingness to take advantage of others, a skill or talent you were born with. Truth be told, this is all nonsense. It’s a lame excuse people use for their failure to achieve and get ahead in whatever their chosen endeavor is. Over and over again, as I interact with, interview, and study successful people, like this month’s cover story on Magic Johnson, I’m again reminded how mundane, ordinary, and obvious the path to success in anything truly is. Of course some people have advantages in certain ways. It certainly helps that Magic Johnson was tall, but that in itself doesn’t guarantee he would be the stellar basketball player, athlete, and entrepreneur that

Founder And CEO, Technology Marketing Toolkit, Inc.

he became. In the same way, it helps that I like to write, but it doesn’t guarantee I’d build a multi- million-dollar business and media company from scratch, having the ability to write sales materials (campaigns) that have produced millions. One of the most unpopular ideas in our society to utter is that some people deserve the miserable conditions they get. They refuse to work hard, study, read, and apply themselves. No, not everyone has what it takes to be a Magic Johnson, but everyone certainly can do things to make their life, health, relationships, and finances better, but do they? I’ve been in the “success” industry for over 30 years, 20 in the specific endeavor of helping MSPs with marketing, and here’s what I can tell you. My biggest challenge is coming up with new “wrappers” or ways of discussing, presenting, and teaching OLD core principles of success. The truth is that there aren’t that many “new” ways to succeed. New businesses? Yes. New innovations? Of course. But the core principles of marketing, selling, time management, leading a team, and providing service and value are all the SAME. This is why so many people jump from guru to guru and success book to success book seeking the path, but simply end up jumping around like a grasshopper with hemor- rhoids getting nowhere fast. If you want to achieve more in any area, have a look in the mirror. If you’re jealous of others' success because you feel it was undeserved or that life has been unfair and held you back, be ashamed. Stop looking for a hack, a trick, or an easy path — get to work on you, doing the fundamentals, and you'll be shocked at the 'Magic'. n

The Magic Johnson commemorative statue at the Staples Center in Los Angeles

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ON THE HOR I ZON

The Need For Unified BCDR

It’s Not Just Backup And Recovery Anymore By Naj Raza, General Manager, Unitrends MSP

T he past 12 months have significantly changed the way MSPs think about protecting and storing >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28

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