Newsletter 101 Cheat Sheet

Newsletter 101 Cheat Sheet

NEWSLETTER CHEAT SHEET BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.

MASTHEAD— Design should occupy no more than a fourthof the page. Always include • Company logo

MONTH YYYY

• Name of newsletter • Edition month/year • Contact information

www.ABCCLIENT.com • 208.297.5700

Getting to Know Us is an Awesome Adventure

“INCLUDING A PULL QUOTE IS A GREAT WAY TO MAKE THE PAGE MORE DYNAMIC AND HELP YOUR COVER ARTICLE BLEED TO PAGE 3. ALTERNATIVELY, YOU MAY INCLUDE MORE IMAGES.”

Id qui ut eiuntiasit id enis sum aut volumet elis et eum fugiam lautes ditinus nis et et elit, occusament quae as et aspid mos de vel et ulparis a quae inis doluptaturia di dolupta niscienisque et am quatibernam, quae pedipsae volorem olorerrum que sim aut ex est eum quatiis magnat idellenimil maximus molum, aped qui qui conecabo. Aces exeritatin et et istiis mo temque ped et accupisquo et ex et reheniam, qui simusap elib audam esequiae volorro doloris dolut ut litatinvenda sin porest iumenis volume offictur, odist, apero blaboria issitio. Rum lam, omni sant voluptas culparibus, intur? Ehenimolendi voluptatias mo od magnis presto escium faccusae della verfererum faccum que cus, offictur sunt officiusam unt volupta dersped maxim doluptatust, aut debis rest eiur, qui bea inusdan ihilit, arumqui beatem laceprovide numetur, aspernam abo. Ut experec tisciet as con providenis et lia dolent qui debitae volestint fugiates et, te inus, con res min rem accullores quas res que doluptatem inim lant ut dent qui init laudi doluptatem sit mil ipitatu rempos mosa nobis res vene iuritis quostis rest, cones dempori quodis molorest

rem fugia dolorpore occum quatur, sandel inis re cum iunt qui ratemod maxim harum rehene nonet qui acidus abo. Nequidit rest delicia dolore volorerit laut laborpor aute venti dolupta tempel enimporae vel im necaeprem el et esti destota simusda volupta tionem quae dolupiendest in nobit occum recto voloribus nimendissi qui ut ulliquias aut iusciat adis repudae rumquat. Et hictius doloriassed molent, quis am facipic ipsum, quias ipis simaximilla debitatis in res nus di doloriosame escid maximos nost labo. Evel imos int aceat eos exped et dus doluptatur, ulliti di ut fuga. Equam et ipis vent liquiduci nis molorest illa dolupta con nis simus sinvenda plibusam sitam nitiam, que estions equasVelibusam sequunti sum vollibus quissequi quatatur, conet magnatet quam qui dolent, inita volor sit voluptat volorporem alignimagnam fugiae rest eaturessi vellesti utam quatem. Parumquis etur sitiae nonsequi diam noste praes quam, nisimax imintem iunturi beatium aliqui blab ipidictia incium vernata tistem quam la con numet quiberfera con cus evel inverione ipsuntur, con explignis ducil invenis pro con eaquunt, acit quatiam es enimaios derisquam eatus digent aut harchil ipienim poresti aeribuscium quas esciis ut • How you’ve overcome personal challenges. • Fond memories your readers can relate to. • Your personal role models. • Stories about exciting company events or milestones. • Personal photos to accompany the cover story. WHAT TO AVOID • Talking about your products or services. • Cold or impe sonal articles. • Personal rants. WHAT TO INCLUDE • Your life outside of work — family trips, sports, etc.

aditatibus.

PURPOSE • This is the relationship-building page, wh re your clients are getting to know you as a business owner and a person. • Remember —people do business with people they know, like, and trust, so open up. • Give your readers a way to relate to you on a personal level.

Ipienih illabore volorenihit pro que nusam quis es et, nia cume doloreium quibuscipiet ma excero bernam, comnis ut fuga. Itaqui officaestem simillatae con cusam, quias voluptium faciis di velesequo bla inus. Niatinveles nonse volorep elesendes dio moluptatis eum laut aliquatum faciendit rest, odis exceatibus nam acculpa por antest, soluptatur asinverum qui to exerrunt. Nem doloresequae saectatem re et molore eum id modipic tem. quia samus prendeliquam volupitis cus, quaersp ienihic temolo cumqui dunt quiatis. Aces exeritatin et et istiis mo temque ped et accupisquo et ex et reheniam, qui simusap eliberem re volore, sed quiderunt esti volorum ulluptae nos evendit as consequ ibusand animposant landerovitis resequae apit optatus apelest, con plaudio rrovitatur aspitat voloriam restia solor as audam esequiae volorro doloris dolut ut litatinvenda sin porest iumenis volume offictur, odist, apero blaboria issitio. Rum lam, omni sant quundebist rem esti am rae nonsectatio et eum voluptas culparib. Aces exeritatin et et istiis mo temque ped et accupisquo et ex et reheniam, qui simusap eliberem re volore, sed quiderunt esti volorum ulluptae nos evendit as consequ ibusand

Always include a personal story. Don’t compromise on this. Remember, the greater purpose of a newsletter is to build a relationship in order to increase referrals and retention.

(continue reading on page 3)

208.297.5700 • ABC /CLIENT

PAGE 2 top

PURPOSE • Inform - consider making this article longer (three-fourths of a page instead of half) for more information.

WHAT TO INCLUDE • Articles relevant to the demographic and their personal (B2C) or professional (B2B) lives. • Substantial and/or valuable information. • Solid advice that is actionable. WHAT TO AVOID • Information that is irrelevant to your demographic. • Industry-specific information. • Expounding on personal opinions or interests — keep this to the cover article.

PAGE 2 bottom

PURPOSE • Offer your reader education or information related to your business. • If applicable, include a call to action in this article (this is a subtle and non-threatening way to market in a newsletter).

WHAT TO INCLUDE • Referral programs details. • Success stories or testimonials. • Patient, client, or affiliate spotlights. • Product or service highlights.

WHAT TO AVOID • Coupons and advertisements.

ABC /CLIENT • www.ABCCLIENT.com

PUBLISHED BY THE NEWSLETTER PRO • www.TheNewsletterPro.com

PAGE 3 top PURPOSE • Introduce industry-specific information that is well-researched and helpful to your client. This article should support you as an expert in your field.

WHAT TO INCLUDE • Articles relevant to demographic and industry. • Researched advice. • Industry insights.

WHAT TO AVOID • Opinion pieces.

• Highlighting other businesses. • Coupons and advertisements.

PAGE 3 bottom

RECIPE TITLE TO BE PLACED HERE

PURPOSE • Readers are well-educated by this point, so now it’s time to entertain!

Poresti aeribuscium quas esciis ut aditatibus. Ipienih illabore volorenini.

WHAT TO INCLUDE • Continuation of the cover. • Memes/trivia/sudoku. • Short filler (Good News, Did You Know, etc.). • Dumb Criminals. • Recipes.

INGREDIENTS • quibuscipiet • ma excero bernam • comnis ut fuga • itaqui officaestem • simillatae con cusam

WHAT TO AVOID • Educational or informational articles.

DIRECTIONS 1. Quias voluptium faciis di velesequo bla inus. Niatinveles nonse volorep elesendes diomoluptatis eum aliquatum faciendit rest.

(Cover Article continued ...)

apelest, con plaudio rrovitatur aspitat voloriam restia solor as audam. Ant ad eos ut re nonseni musdae nissim re, offictur, explique volupis siti berem aruptatusam fugit hillibusdae. Quia dis expliqui doluptat licia nobis accus, sequatem veniendipit voluptatibea volestrum et, volupta dolo est inusdam usaperum con et et fuga. Neque lacepudicid quas suntia voluptatem. Ut hiliae eatisciisci nestemo luptiorio idebis non nos quiam fugiat. Iam, nimusae. Vitatia volendem quatus natus non possinu llantio nsequi quam, nos quunt autam, vendi aut maion non cusdaes equassintur?

2. Nem doloresequae saectatem re et molore eum id modipic tem. cumqui dunt quiatis. Ligendae la nat. Quiaest et hil il ipsapitis ut poreictat.

- Signature Here

208.297.5700 • ABC /CLIENT

PHONE 208.297.5700 WEB www.ABCCLIENT.com

ABC /CLIENT 391 N. Ancestor Pl. Boise, ID 83704

Postage

SEE WHAT’S INSIDE THIS ISSUE

You’ll Never Believe What I Did Last Month PAGE 1 Check Out This Breakthrough Strategy That Will Revolutionize Your Business! PAGE 2 Three Ways to Make More Money & Grow Your Company by Next Week PAGE 3 INSIDE THIS ISSUE This is where we first catch the reader’s attention. That means your articles need killer “Inside This Issue” headlines that

TO OUR NEIGHBORS AT 15001 CAPITOL BLVD. BOISE, ID 83702

engage readers, make them curious, and ultimately get them to open the newsletter. (See examples above)

PAGE 4

DID YOU KNOW

PURPOSE • This is the first article your reader will see, so get their attention. • Think about what will intrigue them to further read the newsletter.

Most people read our newsletters in this order: • TOP OF PAGE 4 (INSIDE THIS ISSUE) • BOTTOM OF PAGE 4

WHAT TO INCLUDE • Community & local events. • Compelling/intriguing articles. • Humorous topics. • Personal/industry targeted pieces.

• PAGE 1 • PAGE 2 • PAGE 3

Most newsletters we create are self-mailers (no envelope).

WHAT TO AVOID • Recipes — there’s a better spot for these inside.

If the newsletter is mailing in an envelope, the “Inside This Issue” should go on page 1.

• Ads/Coupons — they make the newsletter look like junk mail. • Sudoku answers — these are better on the bottom of page 3.

The bottom of page 3 is the least read portion of a 4-page newsletter.

The majority of our clients’ newsletters have a custom name. Consider using a play on words, alliteration, or rhyme to give your newsletter a catchy name.

ABC /CLIENT • www.ABCCLIENT.com

PUBLISHED BY THE NEWSLETTER PRO • www.TheNewsletterPro.com