Oh!Mino - August 2020

Oh!Mino - August 2020

STAY FIT!

AUGUST 2020

OHMINO.COM

IF IT’S GOOD ENOUGH FOR ASTRONAUTS, IT’S GOOD ENOUGH FOR US HOW NASA’S SECRET FITNESS FORMULA INSPIRED OH!MINO

Hey there, readers! My name is Michael, and I’m a fitness enthusiast, science geek, and the founder of the supplement brand Oh!mino. I’m writing to you today because you’re a lot like me — fully immersed in fitness culture, and dedicated to helping others become the best and healthiest versions of themselves. I think that Oh!mino could help you with that mission, and I hope you’ll consider giving it a try. Today, I want to tell you the story of how I developed Oh!mino back in 2018 after I came across a study sponsored by NASA that absolutely blew my mind. But too understand how that happened and how Oh!mino can help your clients, we need to rewind — all the way back to high school. As a teenager, astronauts couldn’t have been further from my thoughts. I was your typical high school athlete and discovered my passion for the fitness culture through participating in football, tennis, and track. My competitive nature and fitness obsession laid the foundation for a career in supplements … I just didn’t know it at the time!

plenty of research to do. It was fun, but when I had the opportunity to join one of my customers in the health food field instead, I went for it. That experience propelled me into the exciting supplement industry (vitamins, minerals, supplements, herbs, etc.). In 1973, I was working for Leiner Health Products, the largest vitamin and supplement manufacturer in the world. I headed up new products and pioneered many items still on the market today. In 2008, I took a big step and started my own company, Oh!Nutrition. We helped numerous brands launch innovative new supplements in the market. By focusing on innovation, we had a preview of hundreds of great ideas and interesting clinical trials came across my desk. But nothing stopped me in my tracks until 2018, when I first read that NASA- sponsored study. The gist was this: NASA had a problem. Astronauts were losing muscle mass while they were in space. They’d get back from trips and have to go straight into rehab to fight the atrophy. Obviously this wasn’t ideal, so NASA gathered the world’s leading authorities on amino acids (the building blocks that make up proteins), and they came up with this study protocol to find a solution. They gathered a group of people matching the demographics of their astronauts and put them on bed rest to simulate the effects of zero gravity. All participants were taken off their medications and caffeine, and they ate the same diet. Then the clinicians split

them into two groups: one ingested a specific ratio of essential amino acids, and the other took a food starch placebo. Throughout the study, these people stayed almost completely immobile — they were hooked up to catheters and used bed pans. The only time they could move was to lift a TV remote and scroll through the internet. Sounds awful, right? By the end, the placebo group all had muscle atrophy. Incredibly, the group taking the amino acids didn’t! Some of them actually gained muscle while doing nothing. When NASA did a second study, they found those results were even more pronounced for people over 35. This absolutely blew me away. Back then, the conversation around fitness supplements was all about BCAAs and whey protein. But here was a study showing that this specific formulation of essential amino acids — all nine of them, not just the three in BCAAs — stimulated 11 times more muscle protein synthesis than whey and 20 times more than BCAAs! And all without sugar or calories, for people who weren’t even exercising! I started Oh!Nutrition because I knew I’d regret it if I never took a shot at building my own company. Holding that study, I got the same feeling — I knew I’d regret it if I didn’t jump on the opportunity to Continued on Page 3 ...

After high school, I did the usual college thing followed by grad school and then started the all-too-familiar climb of the corporate ladder at several different ad agencies. That’s where I got into scientific studies and >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6

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