Ortho Technology - May 2019

Ortho Technology - May 2019

MAY 2019

Attachments

Bonding Supplies

Brackets - Aesthetic

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Brackets - Metal

A HELPING HAND A Handpiece Resource for Your Practice

Buccal Tubes

Burs & Discs

As part of our mission to help doctors and their patients find value in every smile, we here at Ortho Technology strike deals with leading equipment providers across the country. This is how we are able to deliver high quality products that don’t eat up your clinic’s budget. That’s why we’re excited to announce our latest partnership with Handpiece Headquarters! Whether you are familiar with the company or not, there’s a good chance you already have some of Handpiece Headquarters’ innovative tools in your tray right now. As the name suggests, they are laser focused on supplying replacement parts and tooling for dental handpieces. From ADEC O-rings to Yoshida bearing kits, Handpiece Headquarters (a Henry

Elastomeric Products

Fixed Appliances

Headgear Products

Impression Supplies

Instruments

Region

Rep Name

Phone Number

Schein Company) has everything you need to keep your favorite drill turning smoothly. And if you’re in the market for a complete replacement, they have great low-speed and high- speed options to choose from. This dedication to a single, important niche of the orthodontist’s arsenal has made Handpiece Headquarters an industry leader when it comes to precision and quality. Handpieces running on old or low-quality replacement parts are a recipe for costly mistakes during otherwise routine operations. That’s why they offer 100 percent laser vibrometer tested turbines, German manufactured bearings, and heat-treated autochucks to ensure long-lasting, high- performance replacements. We are proud to partner with a company that shares our values and our commitment to supplying quality orthodontic products. As excited as we are for the opportunity to work with Handpiece Headquarters, the real winner is you — we’ve worked our contacts to provide a list of reps that will give your clinic the best offer on new handpieces. Here is a list of Handpiece Helper professionals across the country who will offer you a great discount. Just tell them Ortho Technology sent you!

Northeast

Dave McCarthy

516-719-2116

Lab Supplies

Southeast

Reyna Alvarez

516-719-2147

Molar Bands

Midwest

Victoria Piccirillo

516-719-2145

Organizers

Midwest/ Southwest

Christine Taveras

516-719-2105

Orthodontic Anchorage

Southwest/ Northwest

Chris Morales

714-579-0175, ext. 240-4853

Patient Care

You can also call their supervisor, Zubair (Z) Rahman at 516-719-2103.

Photography

This is just the latest partnership to help our customers find great deals on high-quality brands. As we continue to expand, we’ll keep you up to date on the latest offers. That way, you can spend less money, and your patients can get the smile they’ve always wanted.

Wire Products

X-Ray & Imaging

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THE GOOD KIND OF GOSSIP

How to Cultivate Valuable Customer Reviews

When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the World Wide Web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the glowing reviews that help close deals?

1. Diversify Your Platforms Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted sources of user reviews in the U.S., but you can also use Google My Business or the Better

Business Bureau. Most importantly, be sure you are active on all the platforms you use.

2. Offer Incentives Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize.

THE 2ND ANNUAL ORTHO TECHNOLOGY AWARDS! Congratulations to the Winners!

The Team Schein Culture Award is given to a person who consistently focuses on “the good of the whole,” mirroring our company’s core values. Winner: Kelli Godwin, Purchasing Distribution Associate of the Year Award recognizes those team members who ranked as top performers for the year while exhibiting behaviors consistent with Team Schein Values. Winners: Shawnette Ward-Dunning and Lydia Lee, Distribution The Stanley Cup Award is available only to team members who have won the Team Schein Teddy Philson award during one of the last four quarters. This award goes to a truly exceptional individual who has supported their colleagues while exceeding expectations in their own work. Winner: Irene Davis, Inside Sales

At Ortho Technology, we believe in celebrating the success of our fellow team members. That’s why we’re proud to share the results of our second annual Ortho Technology Awards Ceremony, recognizing our colleagues who went above and beyond to make our customers and their patients smile. The most prestigious of the available awards is the Stanley Cup, named both as a nod to our Tampa Bay Lighting fans, and to our CEO, Stanley Bergman. As the chairman of the board of Henry Schein Inc., Bergman did us the honor of recording a special message to kick off this year’s ceremony. Speaking on the importance of our Stanley Cup, Bergman began by stating, “It is an honor to have my name associated with this prestigious award — one of the highest that you present during the year.” The CEO of Henry Schein went on to reflect, “This really is a special recognition and one that underscores our culture of caring about our

colleagues and our other constituencies. ... The winner of the Stanley Cup certainly embodies these values that define our success and make Henry Schein such a great place to work.” Bergman also took the time to extend his gratitude to the entire Ortho Technology team, recognizing our incredible performance during the first quarter of 2019. “This team sets the standard for customer focus, and on behalf of the entire team at Schein globally, thank you for such a strong start to the year. Thank you, thank you, thank you.” We are honored by Bergman’s kind words.

Without further ado, here are this year’s winners:

The Andy Albright Award is given to a team member who goes the extra mile for their colleagues, taking on extra work and volunteering to help out wherever they can. Winner: Lauren Tiller, Regulatory

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TAKE A BREAK

3. Ask the Right Questions Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. Respond, Respond, Respond The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.

OPEN BITE TREATMENTS THAT LAST Thanks to Tongue Tamers® PLUS

Considering the extensive treatment needed to correct severe open bite malocclusions, you and your patients want the results to stick. Unfortunately, treating these open bites often puts you up against one of the strongest sets of muscles in the human body: the tongue. Patients who have an unconscious habit of tongue thrusting when they swallow will gradually push their teeth back out of alignment. Fortunately, our new Tongue Tamers® PLUS system eliminates this challenge, allowing for rapid bite closure and improving patients’ overall oral health. How It Works Tongue Tamers® PLUS are bonded to the lingual side of the teeth, typically canine to canine, to act as a deterrent against the tongue. These nine, rounded protrusions won’t lacerate the patient, nor tear your gloves. However, they will produce an uncomfortable, coarse sensation when pressed against — similar to pressing your tongue against sandpaper. This creates a “hot stove” effect, discouraging subconscious tongue thrusts and allowing the malocclusion to be treated unhindered.

What’s Different? The PLUS series of Tongue Tamers® represents a significant leap forward in patient comfort and clinical convenience. The miniaturized design makes these devices far less intrusive than past habit-taming models. This smaller size makes Tongue Tamers® PLUS ideal for young adolescents, who frequently have tongue-thrusting or thumb-sucking habits. Meanwhile, orthodontists will appreciate the added flexibility that comes with the body of the Tamers® being brazed to the bonding

pad, which is fitted with an 80-gauge mesh to make sure those bonds hold.

Results From easy placement to training positive habits, the Tongue Tamers® PLUS are essential for efficient open bite treatments that last. By working to keep the tongue at bay, they ensure the work of your brackets and elastics won’t be undone. For more information, visit our website at OrthoTechnology.com.

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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

4614 Pet Lane Suite D-101 Lutz, FL 33559

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INSIDE A Handpiece Deal You Don’t Want to Miss PG1

The Value of User Reviews and How to Cultivate Them

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The 2nd Annual Otho Technology Awards

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The Latest Upgrade in Tongue Tamers

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How to Travel Sustainably

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GO GREEN

Get Out There With These Eco-Tourism Tips

Travel Green When possible, trains, hybrid buses, and carpooling are great alternatives to larger, more environmentally intrusive travel methods. Large cruise liners are detrimental to oceans, and airplanes emit large amounts of toxins into the air. However, you can cruise and fly with the earth in mind. Some cruise lines are working to reduce their impact by installing more eco-friendly lighting and materials, and flight experts recommend using “green” airports, choosing fuel-efficient airlines, staying longer, and traveling less. If anything, it’s an excuse to extend your European vacation! Stay Green Where you stay impacts the environment as much as how you get there. Hotels use copious amounts of water for bathing and laundry, and they struggle to reduce energy because guests leave their lights and televisions on. However, many luxury resorts, woodsy cabins, and even entire countries have opted to make eco-

tourism easier. If you’re looking for a region of the world committed to preserving nature, look no further than Iceland, Finland, and Sweden, which are ranked the three most environmentally friendly places in the world. Do Green Man-made attractions like the Egyptian pyramids and Machu Picchu are some of the world’s greatest wonders, but Earth itself is pretty breathtaking. Check out natural attractions while hiking or camping in preserved forests, or soak up all the Caribbean has to offer by snorkeling, scuba diving, sailing, kayaking, canoeing, and paddleboarding. When you’re mindful of your surroundings and remain unobtrusive, there are endless outdoor activities you can explore. Some locations even partner with environmentally conscious organizations you can donate to or volunteer with.

Vacations can come with great expense, and not just for your bank account. According to a 2018 study published in Nature Climate Change, travel accounts for 8 percent of global greenhouse gas emissions. Cut through the greenwashing and do your part to lessen these emissions by traveling sustainably.

Opt for a green vacation and know that while you relax, the earth is getting a little relief too.

Like our newsletter? Save 5 percent off your next order when you mention code OT-NEWS!

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