Profit Owners - December 2020

Profit Owners - December 2020

December 2020

PROFIT POST

ProfitOwners.com 813-315-8848

How One Book Completely Changed How We Do Business

And What That Same Book Can Do for You

Sometimes, all it takes to change your life is reading one great book. While December is definitely a month where the holidays hang heavy on the mind, it’s also Read a New Book Month. So, what better time of year to encourage all of you to read the book that has so drastically impacted the way we do business here at Profit Owners? The book I’m talking about is “Profit First” by Mike Michalowicz. If you’ve ever worked with Crulliance before, you’ll know that we’re Profit First certified, which means we’re one of the few accounting firms that will go beyond just helping you with your accounting or doing your tax returns. Where we’re more than just your average accounting firm is in how we strive to help you maximize your profits on top of everything else. This part of what we do seems so ingrained in our firm’s identity that it’s crazy to think there was a time when I let Mike Michalowicz’s book just gather dust on my shelf. Back in 2017, my biggest client at the time brought me that book and swore up and down that I needed to read it. Unfortunately, I did what many people do when they receive a recommendation from someone about a book they should read or TV show they should watch: I ignored it — at least initially. Fast forward to about a year and a half later. I still hadn’t even cracked the cover on “Profit First,” but another client of mine told me that he wanted to implement the Profit First methodologies in his business. He asked if I had read Michalowicz’s book. I told him I had a copy, but I “hadn’t had a chance to read it.” Without missing a beat, my client told me that I needed to read “Profit First.” He told me I would be absolutely blown away. It was after that second recommendation, well over a year after the first, that I finally decided to give it a try. And, as you can tell by our Profit First certification, the rest is history.

As a result, I became one of the book’s biggest advocates — much like the clients who recommended it to me in the first place! It gave me a whole new insight on how I could help my clients not only manage their accounting, but also completely transform their business into one that generates more profit than they ever thought possible.

It’s worked for Crulliance, for Profit Owners, and I believe it’s a strategy that can work for you, whatever line of business you find yourself in. In observance of both Read a New Book Month and the holiday season, I want to send all of you a few gifts. The first is the first five chapters of “Profit First.” Don’t let this valuable content collect dust! The second gift is a free instant assessment of your business’s current financial situation. We want to help you wrap up this chaotic, uncertain year right, so don’t hesitate to reach out to us through our website at Crulliance.com or over the phone at 813-315-8848.

CPA, CIA, CRMA, PFP

ProfitOwners.com

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