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Reardon Anderson - August 2020
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ReardonAnderson.com
August 2020
ACCIDENTAL SUCCESS OR A REALLY GOOD PARTNERSHIP? THE BACKSTORY OF ONE OF THE WORLD’S MOST SUCCESSFUL COMPANIES
together. From their dorm rooms, they built a search engine that determined the importance of individual pages from the Internet. They called the search engine Backrub and wrote a paper called, “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” The fact that a college project would become a billion-dollar company in a little over a decade is rather bizarre, but Page and Brin’s partnership pushed the company in the right direction during many critical moments of its history. For example, Backrub was renamed Google (thankfully) in the following months, which is a play on the mathematical expression for the number 1 followed by 100 zeros. It reflected their shared mission to “organize the world’s information and make it universally accessible and useful.” From there, they built Google in Susan Wojcicki’s garage, the current CEO of YouTube. Their partnership was so effective because Brin and Page were “cut from the same cloth,” as Business Insider put it in 2016. They each loved computers since they were little, and their parents were university professors. They argued and bonded over their great passion for >Page 1 Page 2 Page 3 Page 4
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