RISE25 - July 2022

RISE25 - July 2022

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PROFITABLE CONNECTIONS

July 2022

BE YOUR GUEST’S NO. 1 LISTENER Reflecting on World Listening Day

Clients tell us all the time that creating a podcast has accelerated their industry knowledge by years . Simple conversations over a podcast can help you jump enormous strides that might not have felt possible before. But talking is only half the battle of an engaging podcast. In honor of World Listening Day on July 18, let’s talk about why listening can make a powerful difference. In business and podcasting alike, listening is one of the most valuable skills you can have. Many of the best direct response marketers in the world will say, “I don’t invent copy. I assemble copy.” They listen to customers and write compelling copy that, in reality, has already been spoken by their customers. Even today, sometimes we have no idea what our next question will be. But suddenly, when our guest hits a pause, we know what direction to take. That requires some patience to do, but only genuine engagement in the conversation facilitates it. Although podcasting may seem like a new medium, it’s really based on conversational skills you’ve been developing all your life. Ultimately, how we speak while hosting a podcast isn’t that different from our day-to-day discussions. Podcasting simply creates a vehicle to engage in slower, longer conversations with people who are very busy, giving them real value for their time. How many times has a guest surprised you? With the internet, information comes and goes so quickly. Podcasts give people an opportunity to slow down and share a fuller version of themselves and their wisdom. You can engage proactive tactics to encourage deeper listening, too. In an interview with Jeremy, Andrew Warner once spoke about how people often drop little breadcrumbs into a conversation that provide insight into something bigger in that person’s life. We sometimes ignore these breadcrumbs because we don’t want to make someone feel vulnerable.

For example, after being late for a meeting, someone might say as an aside, “Sorry for being late. I was stuck in the hospital parking lot.” The detail of being stuck in a hospital parking lot is a breadcrumb that Warner calls a “shoved fact.” Asking about shoved facts can lead to some unexpected and pleasantly surprising connections. Of course, people can inadvertently interject these shoved facts, too — and if you suspect it was an accident, Warner suggests putting them at ease and saying, “Hey, I noticed you just said [fact]. Do you want to talk about it?” He talks about this concept a lot in his book, “Stop Asking Questions,” and we highly recommend it for all of our clients. Listening is a transformative skill in the podcasting world. It helps you ask the right questions and maintain an engaging conversation, which often enriches your industry and business knowledge. Keen listening skills will turn good hosts into amazing hosts, and we promise — you’re no exception.

–Dr. Jeremy Weisz & John Corcoran

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LET’S GET PERSONAL! The Importance of Personalized Marketing and Branding

Some people are afraid to be personal — but it’s the key to successful marketing and branding! By being personal with clients, you can form a relationship with them that can lead to better retention and more referrals. It will also show that you’re relatable and reliable. Here are some reasons why personal marketing and branding can benefit your business as well as tips you can use to form better and more meaningful relationships with your clients and customers. What is personal branding? Jeff Bezos, the founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” Personal branding has a unique combination of skills and experiences that make you who you are. What makes you special and unique? Why should customers use your services rather than the competitors? By developing skills to personalize your brand, you allow your customers access to your life. How do you create a personal brand? If you have a website, blog, newsletter, or social media platform, you can use these resources to share stories about yourself and your life. Only get as personal as you want — it’s all up to you! Sharing personal stories creates incredible professional content. For example, you can discuss why you started your business and what experiences led you to take that particular career path. Or share a story that ties into one of your products or services. This form of branding personally ties you to what you offer to customers, which

will make them feel like they are part of a community and a brand that is more than just a business. What is personalized marketing? Have you ever gotten a promotional email that used your name in the beginning as a greeting? That’s personal marketing, or “self-marketing,” which uses strategies to promote your personal brand. It’s the ultimate form of target marketing that involves adjusting your strategies to reach your targeted audience. This is another way to help you create and build long-term customer relationships. How do you use personal marketing? You first want to understand your audience. Once you know your clientele, you can create a company voice that will engage your customers. You can write your customers in a conversational tone using contractions, shorter words, idioms, and slang. What interests your customers? What will they want to read about? Are there any promotions you know they will love? All of these insights can be used in your marketing strategy. When you combine personal branding and marketing, you create a recipe for success. You can use your brand within your marketing strategy to tie your services and experiences to your business. This will make your customers feel like they already know you and feel like your friends. So, never be afraid to get personal — it’s one of the keys to success.

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[Top Agency Series] The Sales Performance Formula with Matt Sunshine, Managing Partner at The Center for Sales Strategy and LeadG2 This Month’s Featured ‘Inspired Insider’ Podcasts

How Two Simple Tweaks Resulted in Scaling Ad Spend from 20K to 200K Per Month With Ralph Burns of Tier 11

Matt Sunshine is managing partner at The Center for Sales Strategy, a sales performance consulting company that helps organizations attract, retain, and develop the highest performing salespeople. He is also the founder and managing partner of LeadG2, an inbound

Ralph Burns is the founder and CEO of Tier 11, a digital marketing agency that uses a proprietary system called the Customer Acquisition Amplification™. The system unlocks the online potential of a purpose-driven business

to help them scale and grow. Ralph is also the

marketing company that helps businesses establish thought leadership and lower lead costs. He is a regular contributor to leading business blogs and magazines and is the author of “LeadG2: Getting Prospects to Raise Their Hands.” Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring Matt Sunshine. They discuss why customer-focused selling is critical, the struggle business owners face when hiring and keeping sales talent, the sales performance formula, and more. Special Shoutouts: A notable person on Matt’s journey is Beth Sunshine. Scan the QR code or visit the link to listen to the full episode.

host of the “Perpetual Traffic” podcast, which has been downloaded over eight million times and helps people grow their business through online traffic and conversion strategies. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring Ralph Burns. They discuss Ralph’s journey into digital marketing, how he helped a jewelry company 10x their ad spend in two simple tweaks, best practices for video and webinar funnels, and lots more. Special Shoutouts: A notable person on Ralph’s journey is Ian Garlic. Scan the QR code or visit the link to listen to the full episode.

InspiredInsider.com/matt-sunshine- interview

InspiredInsider.com/ralph-burns- interview

This Month’s Featured ‘Smart Business Revolution’ Podcasts

Top 25 Best-Selling Authors of All Time, The One Minute Manager, and Simple Truths of Leadership

The Journey to Leadership and Building Apps to Support a Service Business

Dr. Ken Blanchard is one of the world’s most influential leadership experts. He is the co-founder of The Ken Blanchard Companies, an international training and consulting firm. Randy Conley is the vice president and Trust

Lisa Vitale is the president of SimplyDIRECT and of

Entrepreneurs’ Organization (EO) Boston chapter. She has more than 20 years of experience in marketing strategy at SimplyDIRECT, focusing on delivering client campaigns on schedule and on spec. Lisa started

Practice Leader for The Ken Blanchard Companies. He is recognized as a top thought leader in trustworthy business behavior. Randy and Dr. Blanchard’s new book is “Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust.”

at SimplyDIRECT as CFO and previously worked for the Boston Museum of Fine Arts and PJA Advertising + Marketing. She has been a member of EO Boston since 2013 and will remain the president-elect until June 2023. In this episode of the “Smart Business Revolution Podcast,” John Corcoran is joined by Lisa Vitale to talk about Lisa’s journey in developing a customized app for her business. Lisa talks about the challenges she faced upgrading her app, what she learned from her mentors, and how she guides her team in handling business problems. Special Shoutouts: A few notable people on Lisa’s journey include Paul Thomas and Bill Flynn. Scan the QR code or visit the link to listen to the full episode.

In this episode of the “Smart Business Revolution Podcast,”

John Corcoran is joined by Dr. Ken Blanchard and Randy Conley to talk about their new book, “Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust.”

They share strategies for attracting and hiring good employees and building trust in a remote team. They also discuss the upcoming movie “The Mulligan.” Scan the QR code or visit the link to listen to the full episode.

SmartBusinessRevolution.com/ dr-ken-blanchard-and-randy-conley

SmartBusinessRevolution.com/ lisa-vitale

How Do You Play This Infinite Game? Business Is a Never-Ending Game

Chapter 5: Building a Culture of Trust A healthy work culture is based on trust. If your workers sense a lack of trust, that affects efficiency, since no one will feel comfortable voicing their concerns or mistakes. Ford Motor Company is a perfect example. Before 2006, the now-former CEO would reprimand and penalize workers who brought him bad

“The Infinite Game” by Simon Sinek is among the greatest motivational books you can get your hands on. He gives readers an inside scoop on the importance of adopting an “infinite mindset” while “playing the game” of business. Let’s look at some of the chapters that can help you and your business. Chapter 1: Business Isn’t a Finite Game The first chapter discusses why running a business isn’t a finite game. It focuses on how profit and income aren’t the only ways to measure success. Profit means nothing if you’re unable to survive current and future difficulties. This is why business is an infinite game — you don’t want to create something to “win” (finite); you want to build a foundation that will remain for future generations (infinite). Chapter 2: Essential Practices Sinek explains the strategies you need to play the infinite game. These skills include developing a “just cause,” creating trusting teams, studying your rivals, preparing for flexibility, and showing courage to lead. He follows up with examples of companies that embody all five of these principles: Victorinox, the creator of the Swiss Army knife, Bill Gates and Microsoft, and the GPS company Garmin.

information. This caused an unhealthy work environment and led to lower productivity. Sinek offers tips on how to create a culture where your employees are comfortable and confident. “The Infinite Game” teaches you that business is an endless game where you have to overcome many challenges. Successful businesses play the infinite game, constantly improving the business to become better. Sinek provides tips, solutions, and examples of how your business can thrive while playing the game. To get your hands on “The Infinite Game,” visit your local bookstore or online retailer.

Rise25 Podcast Spotlight

NOT JUST A LANGUAGE TOOL THE HISTORY BEHIND THE REAL ROSETTA STONE

Before we had Rosetta Stone, the language- learning software, scholars were confounded by the original Rosetta Stone: a slab of granite from Ancient Egypt inscribed with mysterious symbols. The slab was discovered in 1799 by a group of French army engineers near the Egyptian town of Rosetta. The British

"Project Dynamix Podcast" Brian Chastain Featuring: Top leaders in the energy markets "What Do You Do Next?" Charles Lee and Martin Zerrudo Featuring: E-commerce sellers, SaaS providers, and strategic partners "Digital Deep Dive" Aaron Conant Featuring: Experts across the digital landscape

"The Power of Authority Spotlight" Michelle Prince Featuring: Successful founders, entrepreneurs, and leaders who are getting results and making a difference "Makers of Our Future" Bill Sharratt Featuring: Trailblazers in product design engineering, seal mastery, and supply chain excellence "Lead Like a Woman Show" Andrea Heuston Featuring: Women leaders sharing their inspirational stories on life and leadership

claimed the stone after winning the French Revolutionary Wars and relocated it to the British Museum in London, where they strengthened the floors to support its incredible weight. Various scientists studied the artifact with no success, until it was ultimately deciphered by French linguist Jean-Francois Champollion. The stone was covered in a combination of hieroglyphics, ancient Greek, and Demotic. It spelled out a decree issued in 196 B.C. by Egypt’s ruler at the time, Ptolemy V, and a group of Egyptian clergy members. Because of his discovery, Champollion was named the founding father of Egyptology. You can still visit the stone at the British Museum in London, where it’s been displayed for 220 years!

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Inside This Edition

1.

How Listening Transforms a Podcast (and Business)

2. 3.

Personalized Marketing and Branding

Don’t Rely on Profit to Measure Success

What Exactly Is the Rosetta Stone?

4.

Meet One of the Youngest Self-Made Billionaires

ADVOCATING FOR WOMEN AROUND THE WORLD

MEET WHITNEY WOLFE HERD

Dating apps are very popular with the younger generation, and one app has taken the world by storm. Bumble Inc. was

was also her boyfriend) sexually harassed her. Wolfe Herd then sued Tinder over these allegations, but Tinder denied any wrongdoing. Eventually, both parties settled. This experience pushed Wolfe Herd to challenge dating norms, and she wanted to inspire women to take their power back. Although Bumble is known for allowing women to message their matches first, this only scratches the surface of Wolfe Herd’s branding and marketing strategy. The app has grown beyond just dating — now, you can network professionally and find new platonic friendships. Wolfe Herd is focusing more on creating a brand that fosters a safe place for women to network — she wants it to be a women’s social platform. Today, Wolfe Herd is pushing Bumble into cultures and countries where women don’t traditionally have a voice. Although this may seem risky, she says, “We need to go where we’re needed the most.” She is also using her platform to advocate for legislation outlawing domestic and international digital sexual harassment. Wolfe Herd wants women to take control, and she will stop at nothing until she reaches her goals.

created in 2014 by Whitney Wolfe Herd and is an online dating platform where women get to message their matches first. Just two hours after Bumble launched, its stock price soared, making her a billionaire. She is now one of the top female CEOs in tech and the founder of one of the largest dating apps in the world. Wolfe Herd’s experience with toxic and abusive relationships and misogyny within the tech industry inspired her to create

Bumble. She was the co-founder of Tinder in 2012, another dating app, but she soon left the company after an executive (who

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