Social Media Policy

Social Media Policy

Table of Contents 1

General principles

2

2

Benefits of social media

2

3

The PiC brand 2

4 Using social media to help build your own personal brand 4 5 Guidelines for using social media when employed by The Company 4 6 Revision and Version History 6

1 General principles This Social Media Policy applies to all persons working for Partners in Change Consulting (The Company) or on our behalf in any capacity, including employees at all levels, directors, officers, associates, agency workers, seconded workers, volunteers, agents, contractors, and suppliers. It is now accepted as the norm that every company and individual is likely to be researched online ahead of any decisions to proceed with any form of engagement or employment. This policy sets out how we should all behave to prevent the publishing or posting of any material that might reflect negatively on us individually or on The Company. The Company may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 2 Benefits of social media Whilst this policy is primarily concerned with protecting against problems caused by inadvertent use of social media, it is worth noting that social media offers many benefits, for both individuals and companies. This policy tries to recognise that, whilst suggesting some guidelines that help avoid the possible pitfalls. 3 The PiC brand PiC has a brand and reputation we are all proud of. Some of our key brand messages are shown below and are examples of the positive tone we can use when publishing to social media platforms. Consulting Style: We are calmly collaborative, caring deeply about what we do and how we do it, because this is instrumental in our delivery of client outcomes. 8. Delivery of meaningful, sustainable change is what we do, and doing it well is important to us

9. We remain calm under pressure 10. We carefully tune into o ur client’s culture to assess and consider their preferred style 11. We have practical frameworks that guide us, not complex methodologies that constrain us 12. We create a working environment that pulls on the collective strengths of everyone in the team, setting them up for success 13. We communicate simply, clearly, and sensitively at all levels 14. We leave our clients with greater capability than when we arrived Engagement Approach: We provide a service that is carefully designed to deliver client outcomes 15. We work with our client to design the unique service needed to deliver their outcomes in a way that works best for their business 16. We efficiently establish firm foundations for client change to be successful 17. Through regular checkpoints and clear, insightful reporting we always keep our client up to date on exactly what is going on Integrity: We always do what is right for our clients and their business 18. We listen and discuss, respecting our client’s right to make their own decision, ensuring we offer our honest views always. 19. We are honest, never shirking tough messages when they are needed Flexibility: We provide a flexibly resourced, tailored service 20. Our unique, flexible resourcing allows us to deploy efficiently the right mix of skills and experiences providing outstanding value Keen Pricing: We price as a service, with rates designed to be low 21. Our efficient and lean operation helps us keep rates low 22. We manage delivery as a service, so our clients only pay for what is needed to get the results they want Expertise: We are experienced individuals supported by an active, collaborative community

23. All our team have significant practical experience of the realities and challenges of delivering complex change 24. PiC’s team are active members of a collaborative change community, helping them grow as consultants and offer our clients better value as a result 4 Using social media to help build your own personal brand Social media has a role to play in helping you build your own personal brand. Here are some suggestions as to how you can improve your social footprint: • Share a mixture of third-party content, branded content and (approved) company and team news • Share content that is educational and helpful to your audience

• Be yourself and let your personality shine through

• Use a mixture of content formats

• Only post or comment on topics within your area of expertise • Don’t spam your network with constant self-promotional posts or irrelevant content

• Back up your opinions with facts

5 Guidelines for using social media when employed by The Company The following guidelines should be followed whenever publishing to a social media platform. • If you are engaged on client work, then any Client social media policy should be followed when using any social media platform. • Use careful judgement and common sense consistent with Partners in Change values and the behaviors expected of a professional consultant. • Take responsibility for all content you publish online and be mindful that what you publish will be in the public domain for a long period.

• Ensure the information you post is relevant, informed and factually correct, and if you make an error then correct your mistakes, admit you were incorrect and apologise in the same forum in which the error was made. • Always be polite and respectful. Spirited and passionate discussions are fine, but be respectful of others, never making ethnic slurs, discriminatory remarks, personal insults, obscenities, or other similar conduct that would not be appropriate or acceptable in The Company or client workplace. • Do not post, access, or engage with any material that is inappropriate or illegal. This includes posts, links, photos, memes, GIFs and emojis that are insulting, threatening, discriminatory, bullying, embarrassing, of a sexual nature, obscene, defamatory, profane, or fraudulent. • Respect the privacy of The Company’s employees, clients, associates, and partners, and do not infringe on their intellectual property rights. This includes the posting of private or sensitive information. Exercise care before posting images to ensure you have appropriate permission and respect the wishes, privacy, and security of everyone in the image. • Respect the fair use of copyright and financial disclosure laws on content, logos and trademarks, and do not use The Company’s, our c lient’s or p artner’s logos or trademarks unless you have been granted permission to do so. For example, do not use The Company’s name in our screen name or other social media identifications unless you have permission. • Do not provide or post confidential or other proprietary information from The Company, client or partners on external social media sites. • Do not publicly discuss or speculate on the business performance or other sensitive matters about results or plans including internal reports, policies, procedures, or other internal business-related

confidential communications, that relates to The Company, our clients or partners. • Do not cite or reference clients, partners, or suppliers on business related matters without their approval. When you make a reference, link back to the source and do not publish content that might allow inferences to be drawn that could damage any relationship with The Company. • If publishing content about The Company externally, identify yourself by name, role or relationship to The Company and make it clear you are speaking for yourself and not on behalf of The Company.

6 Revision and Version History

Date

Version

Nature of revision

Owner

26/04/2022 1.0 (Draft) Initial draft

Craig Ryder

Reviewed, reformatted, and slightly extended with reference to other similar Social Media Policies

Geoff Mason

26/04/2022 1.0