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Speakeasy Marketing July 2018
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GROW YOUR LAW FIRM IN 2018
73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | JULY 2018
12 ATTORNEYS WANTED FOR PRIVATE BETA PROGRAM
prove that it works in the toughest metro/practice areas.
program. It’s in the early stages of testing, and we need a small circle of attorneys to put it through the paces.
A few weeks back — through our regular email newsletter — I announced our top-secret project.
–Richard Jacobs Send me an email (Richard.Jacobs@ speakeasymarketinginc.com) to let me know that you’re interested in joining the beta program, and we’ll fire over some more information about this opportunity. If you’re interested, I recommend letting us know right away. This newsletter went out to several thousand solo attorneys with websites, and we’re probably only going to take a dozen attorneys for this closed-door beta testing program.
Briefly, here’s what we’re looking for:
If you missed it, here’s a quick recap:
Attorneys who are currently sitting at fourth or fifth in Google but want to get to No. 1 in their metro/practice area. Or attorneys who want to set up a second or third website and get to the top of Google’s results page quickly.
We’ve developed our own “DeepMind” AI algorithm. It’s designed to analyze all 7,000-plus attorney websites in the United States and identify the highest- and lowest-ranking ones. We’ll be able to take what the algorithm discovers and use it to help our clients leapfrog over competitors — straight to the top of Google’s search page. Attorneys without this unique intel won’t even know what hit ‘em.
The more competitive your space, the better.
Why?
Because although this works like gangbusters already, we want to
Right now, we’re looking for forward- thinking attorneys to join our beta
Published by The Newsletter Pro . www.NewsletterPro.com
WWW.SPEAKEASYMARKETINGINC.COM | 1
KEEP PRODUCTIVE MOMENTUM WHEN EMPLOYEES TAKE A SUMMER VACATION
few weeks off during the summer, ask that they put in their requests as soon as possible. It allows everyone time to plan so any work is delegated accordingly. On top of that, remind your team to get the requests in before booking any travel arrangements. That way, no one has to play the bad guy when a time- off request gets denied and a hotel booking hangs in the balance. Third, encourage taking vacation. Work-life balance is critical when you want a productive team. Sometimes you have to reiterate that vacations are important, as numerous studies have confirmed. Too often, employees don’t plan vacations because they don’t want to compromise their job in any way, or they feel guilty about leaving. But when people don’t take time off, that’s when productivity takes the biggest hit. The longer people work without taking time for themselves, the more likely they are to experience burnout. one of the fastest and most effective ways to swing open a big door to increased profits. A while back, I put together a short PDF report that shows you how to do this. Here’s where to request your complimentary copy:
big deal. But during the summer, the dynamic can change when more employees decide to take time off, especially one after another. When employees take time off, things are more likely to slip through the cracks, and productivity can take a hit. However, having well-defined vacation policies in place can prevent issues from developing in the first place. First, be clear about the time-off policy. If you have one department of six people, a reasonable expectation is that only two people from that department may be out at a time. The policy of “first come, first served,” is one of the best ways to approach this situation. It’s fair, and it encourages people to get time-off requests in early, leaving your team more time to plan for the absence. Second, implement time-off request deadlines. When you know a lot of people are going to want to take a
How does your business keep up productive momentum when employees jet off for a week or two? Every summer, this is a question that businesses all over the country try to answer. It’s also a question that impacts businesses differently depending on staff size and organization. Some businesses have enough folks on hand at any given time that the absence of a single person isn’t a
...continued from back page THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS
According to our >Page 1 Page 2 Page 3 Page 4
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