The Mortgage Warehouse

The Mortgage Warehouse

INTRODUCTION TO THE PROPERTY JUNGLE

Prepared for The Mortgage Warehouse on 8 th February 2018

Table of contents

INTRODUCTION

About The Property Jungle About This Project

OUR APPROACH

Customer Service Excellence Supporting Your Business Objectives The Project Process Ongoing Support & Maintenance Continuous Development & Improvement

YOUR RESPONSIVEWEBSITE

Why Responsive Web Design? Function & Form SEO Content Management System (CMS) Static Pages

Legal Compliance for Agents Site Performance Reporting

TECHNICAL

Standards Usability & Compatibility Hosting Email

SPECIFICATION

Site Map

COSTS Your Quote

PAYMENT TERMS

2

© Not for Distribution

INTRODUCTION

About The Property Jungle

The Property Jungle is the market leading provider of websites to the property industry in the UK and has successfully delivered over 1,600 sites for Estate and Lettings Agencies since 2003. The company was founded by Mike Smithson, a veteran of the property industry, with 36 years’ experience working in Estate Agency, Relocation, New Homes Development, as well as IT Project Management and Web Development. The 20 strong team at The Property Jungle includes many other agency veterans, an extremely talented group of designers, developers and programmers including a Doctor of Computer Science, a former university lecturer and an Oxford graduate. This mixture of agency expertise and technology know-how makes The Property Jungle your ideal partner because, unlike almost all local, or non-industry- specialist web developers, we understand your business, your jargon, your software, your objectives and the very specific legal requirements of websites for Estate & Lettings agents today. We are true specialist s at building property websites.

About This Project

The Mortgage Warehouse are a mortgage broker based in Glasgow.

The current website was created by Zanet Design.

3

© Not for Distribution

OUR APPROACH

Customer Service Excellence

From their very first day with The Property Jungle all our team mates learn that we are not just an IT company. We are a customer services company and it just happens that IT is what we do. The magic and voodoo that goes into making great websites is difficult and complex, requiring degree level skills inmany disciplines. But we believe that all of that should be invisible to you. It is our job to listen to what you want, to advise on what is possible and to deliver a little bit more.

That’s why, unlike so many other web development companies, we don’t talk in jargon or about millions of lines of code, or of methodologies and frameworks. We know you want to trust a partner that understands your business, has worked in your industry and with whom you can just speak your own language, without having to educate them on what you do and how you do it.

That’s The Property Jungle. We are the safe pair of hands that make the technically difficult seem invisible for you, and allows you to focus on generating income from the website.

Supporting Your Business Objectives

There are many purposes behind a property website, but the principle business objectives are usually to persuade anonymous surfers into making contact with you so that you can deploy your real world expertise for their benefit. That’s why a good property site will convert an applicant into a vendor or landlord. It will create requests for valuations, as well as viewings. It will be a moving resource that attracts repeat visitors and creates brand penetration and referrals. It will be your best negotiator working for you all day and all night, all year round. We understand the business needs that drive modern agencies and will work in partnership with you to make sure that your specific business objectives are met by your website.

The Project Process

Having built over 1,600 property sites has given us a great insight into the project processes that work best with today’s estate and lettings agencies.

With this experience we have developed an agile 7 step process that encourages your maximum input and knowledge of progress at all stages, whilst allowing us to build it as near right first time as can be achieved. A project always starts with a Specification Step (1) in which we work with you to understand the specific page and site structure requirements that you have, along with individual features that you want to see on each of those pages.

After the specification is known and fixed we are able to fix the price with you and start the Design Step (2). Once the design process is complete we can Plan (3) the build and delivery of the site. As we

4

© Not for Distribution

then collect or create Content (4) we iterate with you through the Build (5) process so that we can achieve a very quick turnaround, amending and signing off each element in a timely manner. Once the site is built we go through our own exhaustive QA Testing Process (6) checking for the technical excellence that we expect to deliver, and that the site has successfully created a customer journey which is capable of achieving the business objectives we agreed at the beginning. Testing is also a very active part of the process for you and we will look to you to test all outputs, such as forms on the site, to make sure you are correctly receiving them. We are both then able to confirm that the site build is complete. We then agree a live date with you and Launch (7) the site when you are happy to do so.

Ongoing Support & Maintenance

We appreciate that our clients don't come to work to demonstrate their IT skills. From time to time people just get "stuck", so we are here to help. We have a permanent full time Support Team always able and willing to assist you with things that sometimes just don’t work as you expected.

We also understand that all sorts of things happen that affect how up to date your site is and you need to be able to respond to these quickly.

A lot of minor content changes can be handled by you using our Content Management System (CMS) but many of your requirements are larger than that.

 Legislated changes (Cookies, Landlord Fees, Tenant Fees, EPC's, Redress Schemes, Companies Act etc.)  Response to competition  Changes to branches  Staff changes  Search engine algorithm changes  New divisions  Rebrands  Special events, offers or promotions  Changes of software

There are many reasons why you may need to make changes to your site and to make sure that these happen in a timely and affordable fashionwe have a dedicated Maintenance Team who, between them, have dozens of years’ experience of web development, agency and our systems.

Continuous Development & Improvement

We know we have no automatic right to stay as market leaders and so we invest in continuous development and improvement in the capabilities of our software in order to make sure that you get to benefit from them. Every site that we host is constantly being upgraded behind the scenes so that whenever you want a new feature, page or add-on adding to the site the code is already there to make it cost effective to implement.

5

© Not for Distribution

YOUR RESPONSIVE WEBSITE

Why Responsive Web Design?

As browsing habits have changed the way in which web developers have been required to support them has had to change too. At one stage it was common practice to build a fixed size desktop site and then build a second, companion, mobile site with some redirect code between the two sites. This allowed the visitor to be pushed to the size of site that was the best fit for the visitor’s screen. Unfortunately, whilst this immediately solved the device size problem it meant that the site owner had to both write and maintain two sets of content, two sets of images and two >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15

Made with FlippingBook - Online catalogs