Toolbox-Edition-1-0517-FINAL

Toolbox-Edition-1-0517-FINAL

a mr. appliance® publication

1st Edition 2017

Winning at What’s Most Important

Edition 1 2017

CONTENTS

4

The Mr. Appliance® Fridge

5 7 9

Winning at What's Most Important

4 9

It's a Great Time to be Part of Dwyer Group® Stepping into the Future with SmartWare Predictive Profiles: Recruiting for Your Business An Encore Experience That You Should Share Responding to Positive and Negative Reviews Social Media Reviews: The Proactive Approach

WINNING AT WHAT'S MOST IMPORTANT

11 12 13 14 15 16 18 19

STEPPING INTO THE FUTURE WITH SMARTWARE

Five Marketing Best Practices

ProTradeNet® Update: Making Dollars and Sense

Leading with Values

Life's Defining Moments

CONTRIBUTIONS:

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Thompson, Chief Operating Officer Robert Tunmire, Executive Vice President MR. APPLIANCE, LLC Doug Rogers, President Glenn Lewis , Vice President Teena Jimenez, Executive Assistant Rebecca Baker, Franchise Consultant Michael Noe, Franchise Consultant Dusty Williamson, Brand Manager Megan Boyd , Communications Manager Rachel Chaney, Local Marketing Specialist

PROTRADENET, LLC Kathleen Seaman, Communications Specialist

PRODUCTION Michael McCullough , Creative Manager Asher Freeman Murphy, Graphic Designer Megan Boyd , Communications Manager

12

AN ENCORE EXPERIENCE THAT YOU SHOULD SHARE

Pinterest.com/MrApplianceCorp YouTube.com/MrApplianceCorp Facebook.com/MrApplianceCorp

Twitter.com/MrApplianceCorp MrAppliance.com/blog/ MrAppliance.com/blog/feed/rss/

Send Toolbox ideas to [email protected]

WE EQUIP SUCCESS

At Sunbelt Rentals, we’re more than just backhoes and skid-steers. Our product line includes a wide variety of small tools and equipment frequently used for large jobs or weekend projects. Stop by any of our locations nationwide to rent the equipment you need. 800-508-4760

4 TOOLBOX® | EDITION 1 2017

WINNING AT WHAT'S MOST IMPORTANT Recruiting Successfully, Utilizing New Tools and Claiming Happiness Everyday By: Doug Rogers, Mr. Appliance® President

C an you believe we are already halfway through 2017? They say time flies when you’re having fun, and that’s one of the things I wish for each and every Mr. Appliance franchisee. We want you successfully living out the dream of owning your own business, thriving and growing your team and having fun in the process. There’s a few key concepts I want to challenge you to incorporate into your daily operations that I know will strengthen you and your franchise. As we enter the peak season of summer, focus on winning at what’s most important: recruiting successfully, utilizing new tools and claiming happiness every day. Recruiting Successfully Recruiting is key for our business model. We should be doing everything we can to recruit and retain technicians year-round. A shop without techs is a shop without inventory. As the economy continues to improve, it will mean an all-out fight for the best technicians. So, how do we compete? First of all, it’s important to look deeper than an individual’s current technical skills. Instead, consider how long they have been out in the workforce, even if it is not in the appliance industry. What experience do they have interacting with customers and with people in general and what is their work ethic? True, it may cost you more to grab someone who is not being hired

for their very first job. But recruiting them with an attractive salary will be worth it. In the beginning, get together a dollar amount for a salary, and pay him or her an hourly wage. Teach them how to do dryer vent cleaning, have them do two-man jobs and possibly simple part installs. By doing this, it teaches the new employee how to be a technician while they are observing. If you’re a big enough operation, you’re constantly struggling with how to do two-man jobs. If you have a less experienced man or woman, he or she can be paired with a more experienced employee on the job. Dryer vent cleaning is simple to train on, and is a way to have income coming in to offset the employee’s paycheck while you train them. Using New Tools RAREToolbox and Predictive Profiles There are several new tools that can help you through the recruiting and training process, all of which have been rolled out for Mr. Appliance within the last three years. First, I encourage you to read the article on the RAREToolbox and Predictive Profiles in this magazine issue, written by our Mr. Appliance Sure Start Coordinator and Franchise Consultant, Jeanne Smith. These important programs will help you recruit with the candidates your business needs.

TOOLBOX® | EDITION 1 2017 5

Message From The President continued

Claiming Happiness Every Day You can be the most successful recruiter, with the highest retention rate and the best tools implementer. But, if you are not tending to your happiness, you’re missing one of the biggest components of all.

Samurai Tech, Higher Logic and Appliance Tech Once you hire a new employee, you can send him to Samurai Tech for thorough, video training. Go to mrappliance.tech for more information about this resource. Also, you can introduce them to Higher Logic. This is a >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24

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