Tree Service Digital - December 2020

Tree Service Digital - December 2020

December 2020

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

Get the New Year Started Off Right

By Putting the Work Into Your Business Now

We’ve made it to December, and if you’ve managed to get to the end of 2020 with your health and sanity mostly intact, then treat yourself to a well-deserved pat on the back (and maybe a drink or two). It hasn’t been an easy year for anyone, and keeping a business afloat in a time when many have failed to do so hasn’t been an easy feat, either. Still, you should keep the celebrations short because December also means we’re about to rocket off into a brand- new year. If you’re not in the habit of using this time of year to look back on how things went and make plans for how you want things to go in the future, now is the perfect chance. It’s time to start taking stock of every facet of your tree service business so you know exactly what you need to do to make 2021 your best year yet. When it comes to marketing, start by looking at your budget and how much of it you used. No matter if you’re over, under, or right where you need to be, there are always smart adjustments to make. Take a look at the marketing tactics that worked best for you. Which types of ads gave you the highest return? Which ones fell just below the winners? Which ones didn’t work at all? If you can lay out a map, you’ll be able to figure out exactly what kind of marketing you should be spending your money on. Consider starting a new marketing campaign that you haven’t tried before and don’t be afraid to replace those tactics that are not giving you the results you want. This is the time to get experimental and start the new year off in a way that gets you excited. I’m not just talking the talk here — I try to practice what I preach. In the new year, I’m lining Tree Service Digital up with several companies you may be familiar with. I’m connecting with insurance companies to bring your team more safety and regulation training that can provide everyone peace of mind. I’m also working with companies like Arbor Gold to help tree service businesses realize just how important having an

organized customer relationship management (CRM) system can be for business. If you haven't given your CRM some care and attention lately (or maybe have yet to implement a CRM system), then make sure you reach out and ask me about how a great CRM system can actually lead you to some new marketing opportunities. I'm also excited to explore a new avenue in the new year that I’ve never tried before: podcasts! I’ve been uploading marketing content to YouTube for a long time, and now, my goal is to bring the same marketing insights I share in those videos to another convenient platform for more people. The podcast is called “Tree Service Marketing Profits,” and even though I’m still figuring out the ropes of this new venture, you can already find a handful of useful episodes on all your favorite places to listen to podcasts. They’re great to listen to on the go, so you’re never without a daily dose of good marketing how-tos. It’s time to get educated, get organized, and put your foot on the gas as you cruise into the brand-new year! There are so many exciting marketing options out there for tree service businesses like yours, and Tree Service Digital is eager to help you explore them.

I hope you have a merry Christmas, a happy holiday, and a prosperous new year!

–Wesley Smith

Published by Newsletter Pro | www.NewsletterPro.com 1

TreeServiceDigital.com

To Target the Right Leads the First Time! Optimize Your List

break it down . Your list has to be segmented into multiple components to provide a scope of your business’s well- being and to pinpoint target areas. Start with three “buckets”:

specifically target your lists rather than casting a wide net and only catching a few leads. One of the easiest ways to target each group is through relationship marketing. Increase your content production, and keep hitting your customers with your message, using the information from your list to guide you. Start with an email blast, and then pepper in a few postcards. Next, host a Facebook Live event with that very same information and invite a specialty group of people from your list (i.e., your hot leads or loyal customers). Each time you curate a message specifically for a segmented population, you are creating a message that will land right where they need it the most. But don’t let off the gas. Most readers only remember about 10% of what they consume, so keep communicating! With a targeted list, you should have no problem finding a new tactic, a new device, or a new platform to get your message out to the people who need to hear it most. It all starts with perfecting — and updating! — your list.

Your business is nothing without its list. The files upon files of customer >Page 1 Page 2 Page 3 Page 4

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