Tree Service Digital - September 2021

Tree Service Digital - September 2021

September 2021

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

Beyond the Barbeque

True Employee Appreciation This Labor Day

And just like that, the summer draws to a close. Today, Labor Day is most commonly known as the last “hoorah” before summer transitions to fall. It is celebrated with barbecues and parades, and many are very lucky to get the day off of work. But, when you look a little deeper, Labor Day carries a much larger meaning. Its real purpose is to show appreciation for the working class. As Labor Day nears, it really got me thinking about the importance of business owners expressing their appreciation for their hardworking employees and how they can do so. Without employees, your business wouldn’t operate, and without their tenacity, it wouldn’t succeed. Those who work for you are the backbone of your company and a little recognition goes a long way. Beyond taking care of your people, employee appreciation builds trust. Trust is key when it comes to employee retention. Maintaining those who work for your company is the best way to grow your company from the inside. Having the ability to promote from within, and keep the same people working together year after year in a dynamic team, is second to none. In the tree service business, the employees work every day in extreme weather conditions, dragging logs and running the chipper trucks, and pushing it to the limits to get the job done. Bringing your employees something to eat and drink is just one simple way to say “thank you” and communicate your gratitude while taking care of them. Throwing an employee appreciation day is another way to help your staff “feel the love.” Even if your company does not have an office, parks, pavilions, beaches, restaurants, cafes, and residential areas are great places to gather the whole team together. Enjoying an afternoon playing games, eating, and hanging out together as a workplace family will resonate well with your employees. Celebrating holidays and business accomplishments together is fun and builds a family atmosphere within the workplace.

Some smaller ways to let your staff know that they are meaningful and important to the success of your company are by remembering their birthdays, taking interest in their personal lives, caring for their wellbeing, and having some fun on the job. Treating team members like family goes a long way and will make your job much easier and more enjoyable as well. Improving communication and having an “open door policy” where employees feel comfortable coming to you in any situation is paramount as well. Have you ever heard that food is the way to someone’s heart? It’s because it is true! Bringing donuts for the team in the mornings or organizing a pizza lunch on Fridays is always a genuine gesture to offer a quick token of appreciation. When your staff is happy, the atmosphere at work is much more welcoming and performance is optimal. Labor Day dates back to 1894 and originally was intended to celebrate the blue collar working class and their contributions to our country. This Labor Day, take the time to not only honor and thank your staff, but to think a little deeper on how you can improve, build, and maintain relationships with those who are the most important in your business: your employees.

–Wesley Smith

TreeServiceDigital.com

Published by Newsletter Pro | www.NewsletterPro.com 1

Is Your Business Running the Way You Want It To?

Follow the Road to Optimization

to optimize — whether you have an ongoing problem or that area of the business simply isn’t running smoothly.

Is your business optimized ? You might scratch your head and ask, “What does that even mean?” In terms of your business, it can mean a dozen different things.

Coming back to the marketing campaign example, let’s say the campaign was poorly targeted and now you’re going to miss

But let’s define it and make it concrete: Is your business doing what you want? While “small-business optimization” can

your Q2 sales goal. You’re just not reaching your ideal customers. Why? Maybe you’re missing key >Page 1 Page 2 Page 3 Page 4

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