Data Loading...
Understanding adventure travel & touring
62 Downloads
98.53 MB
Twitter Facebook LinkedIn Copy link
RECOMMEND FLIP-BOOKS
Flitch Travel - Best of Touring
public transport the whole way. The Basilica Cathedral of Lima Day 12: Lima There are no planned act
Best of Touring 2022 - Personal Travel Consultant
from included activities ✓ Selected sightseeing activities ✓ All flights Enjoy a guided tour to the
A sense of Adventure in UK Travel
A sense of Adventure in UK Travel A sense of Adventure inUK Travel In search of Adventure… Adventure
Best of Touring - Personal Travel Consultant
person Fly from UK Meknes Chefchaouen Midelt M’Goun Valley Fly to UK Casablanca Moulay Idriss Fes Me
Best of Touring 2022
person Holiday of a lifetime, every time. Fly from UK Tallinn Riga Vilnius Warsaw Helsinki Sigulda S
Antarctica Adventure - 2002
run” on land very efficiently. Their bite is particularly nasty and is l00% infective because of the
Egyption History & Travel - 2010
son-in-law, to be their leader. That group became the Shia Muslims. Others of Mohamed's follower
Asylum Touring Company
Demandware s We’ve Been! Daniel Lewis Daniel Webster College >Page 1 Page 2 Page 3 Page 4 Page 5 Pag
Understanding Shoulder, Elbow & Wrist Pain
Understanding Shoulder, Elbow & Wrist Pain &Wellness The Newsletter About Your Health And Caring For
understanding adventure travel & touring.
contents.
4. 18. 24.
the audience → their habits & behaviours → market insights →
the audience.
B R E A K I NG D OWN T H E S P EC I A L I N T E R E S T HO L I DAY MA R K E T S B Y AG E A N D G E N D E R
When planning any type of marketing activity, you should begin first and foremost with researching and understanding your audience: their interests, needs and aspirations. By getting to know what they are looking for - on a granular level - you can ensure that your messaging hits the right mark every time. →
16-24 25-34 35-44 45-54 55-64 65+
9 %
19 %
16 %
16 %
25 %
18 %
4.
Single people (never married) are more likely to have taken a holiday to pursue a hobby/interest than those living in couples.
F EMA L E
43 %
MA L E
57 %
Source: Mintel - Special Interest Holidays - UK 2017.
5.
segmentation.
It’s not as simple as deciding to only target Generation X because research has told you that the majority of adventure travellers are aged 25-34. You need to go much deeper than that and segment different potential audiences into succinct consumer groups based on their age, gender, economic status and favoured hobbies/interests.
Using this insight, you can develop highly personalised messaging that will inspire and engage. →
6.
For example, the following slides show some key consumer segments to consider when targeting the touring and adventure travel sector.
segment one. 27 % of total audience
WH AT A R E T H I S A U D I E NC E ’ S TOP A F F I N I T I E S ?
AG E D I S T R I B U T I ON
7 %
26 %
22 %
21 %
14 %
10 %
18-24 25-34
35-44
45-54 55-64 65+
outdoor enthusiasts
G E N D E R
PA R E N TA L S TAT U S
predominantly avid investors
68%
21%
predominantly home decor enthusiasts
32%
79%
8.
WH AT A F F I N I T I E S A R E MO S T U N I Q U E FO R T H I S S EGM E N T ?
SHARE
RELEVANCE
Home Decor Enthusiasts Avid Investors Business Professionals Beachbound Travellers Business & Economic News Junkies
72.7% 73% 61.2% 55.4% 42.5%
Google Internal >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32
accordmarketing.com
Made with FlippingBook - Online catalogs