Von Kaenel Giambruno Real Estate Group

Von Kaenel Giambruno Real Estate Group

R E S I D E N T I A L S A L E S

EXPERIENCE MATTERS

Welcome to Von Kaenel Giambruno Real Estate Group Service you Deserve. People you Trust.

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VKGRE GROUP

A powerhouse team with a powerful purpose: to exceed the expectations of their clients! Von Kaenel Giambruno Real Estate Group is doing just that, and has been for over 25 years. They are a distinguished, respected force in their field with over 4 decades of combined real estate experience, and $1.5+ billion in sales volume of Silicon Valley’s single-family homes, townhouses, condos, multi-family units and commercial properties to date. Led by the highly-experienced and dynamic Silicon Valley real estate veterans Mark von Kaenel and David Giambruno, Von Kaenel Giambruno Real Estate Group drives substantial economic impact and long-term value for their diverse clientele of developers, investors, and homeowners. Their top-producing brokerage prowess and expertise in both the residential and commercial sectors result in unparalleled industry knowledge, and an up-to-the-minute understanding of the Valley’s ever- changing real estate market. Specializing in prime Silicon Valley neighborhoods, Von Kaenel Giambruno Real Estate Group covers the full spectrum of property types and price points across these desirable destinations. To ensure broad reach and the most comprehensive client service, they also enjoy partnerships in key markets across the country. With a carefully-planned, hyper-focused approach, the group embraces each engagement as unique, never ordinary; preparing their entire course of action in a strategic client and property-specific manner. Extremely organized, and gifted with a loyal, hardworking support system, they simply will not rest until the best job is done, achieving success for you. Their stellar reputation has consistently been built on delivering prudent, objective advice and guidance, while maintaining the utmost level of client service.

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CONTENTS

08 SELLING PHILOSOPHY

16 STEPS TO SELLING YOUR HOME

09 SERVICES Preparing for a sale Marketing

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GLOBAL REACH

18 PRICING STRATEGY

10 PRE-LISTING PREPARATION Design coordination Staging Listing action plan

19 OTHER WAYS WE CAN HELP

Property inspection and preparation Vendor selection and management

20 FREQUENTLY ASKED QUESTIONS

12 MARKETING Online marketing/social media Listing feeds Property website 3D virtual tours Brochures/flyers Photography Direct mail, postcards Noteworthy newspaper ads Open houses

22 MEET THE TEAM

26 TESTIMONIALS

28 WHY KELLER WILLIAMS?

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VKGRE GROUP

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VKGRE GROUP

OUR SELLING PHILOSOPHY

Delivering exceptional service to our clients

The home-selling process can be complex and stressful if not managed properly. While each transaction is different, every homeowner wants the same thing - the best possible price with the least amount of hassle. At VKGRE Group, Mark Von Kaenel and David Giambruno head a team committed exclusively to assisting homeowners through the home selling process and marketing the property to get the highest possible price in the shortest period of time.

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VKGRE GROUP

SERVICES

For a typical listing, the average agent spends $750 marketing a home. We invest on average $6,000-$10,000 in preparing and marketing each home. Below are some of the services that Von Kaenel Giambruno Real Estate Group offers to listing clients.

PREPARING FOR A SALE • Evaluate the home to determine “As is” versus “Updated/Repaired” property value • Complete all listing and disclosure documents • Project manage repairs, upgrades, and inspections to get your home ready for sale • Secure competitive pricing from preferred vendors • Professional designer and staging consultation

MARKETING • Professional, high-end digital photography • Professional quality videos • 3-D walkthrough • Design a magazine quality brochure/fact sheet, and floor plan • Design and execute a customized advertising campaign to include online marketing and ads in your local newspapers • Eblasts to KW agents, the brokerage community, and to our personal network • Professional copywriting for all marketing and ads • Schedule a catered broker’s open house for initial launch • Conduct public weekend open houses to expose to the largest audience possible • Custom website specifically for your property (e.g., 1stForkretreat.com) • Post on all major real estate sites • Mail campaign to include over 3,500 just listed cards • Listing syndication out to over 40 online marketing resources

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VKGRE GROUP

PRE-LISTING PREPARATION

Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. No one person can master all of these tasks. You need a great team. To ease your burden, Von Kaenel Giambruno Real Estate Group has shifted much of the work relating to home improvement, marketing, negotiation, and escrow to ourselves. We have a team of specialists (i.e. interior designers, licensed contractors, handymen, graphic designers, copywriters, attorneys, a dedicated online and social media marketing specialist) all devoted exclusively to assisting you through each step of the home-selling process.

It’s unlikely that another agent, no matter how good, can match our depth of resources or combined expertise.

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VKGRE GROUP

PRE-LISTING PREPARATION

DESIGN COORDINATION We will evaluate and recommend design improvements; for example, painting walls, interior touch-ups, removing carpeting, etc. Our team will ensure the improvements to your home are made beautifully, within budget, and on time. We will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed. STAGING Staging is a critical component of the sales process. The right decor will accentuate the positive features of a home that is being sold. To maximize the sale price of your home, Von Kaenel Giambruno Real Estate Group works with professional designers to present your home in its best light. We know the style and inventory of Silicon Valley’s best stagers and we can select the stager that is best for your home. We will manage and oversee the entire staging process, start to finish. LISTING ACTION PLAN Our Team Manager provides a multi-point pre-inspection checklist that focuses on issues ahead of the property inspections, so simple details can be addressed before the inspector arrives. Work involves taking care of last minute items, such as replacing light bulbs, fixing stuck windows, strapping water heaters, and checking or installing mandated smoke and carbon monoxide detectors.

PROPERTY INSPECTION AND PREPARATION

We will oversee and manage all property inspections and preparation working with third-party vendors on your behalf. If the pre-sale inspections reveal potential issues, we will consult with you on the best course of action, all with the goal of ensuring you get top dollar for your property. VENDOR SELECTION AND MANAGEMENT Due to our high volume of listings and long- standing relationships, we negotiate special pricing with local vendors. These vendors are familiar with the types of work necessary to bring a home to market in the most cost- effective way. We also manage vendor project management, so that you enjoy peace of mind that the job is being handled.

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MARKETING

The right marketing plan can significantly increase the value of your home. We do more marketing for our properties than any other agent or team. Therefore, we have devised a strategic marketing plan with key aspects that have proven effective for our clients. Mark von Kaenel and David Giambruno work closely with the best marketing team, with a background in luxury real estate locally and globally, to craft a message that highlights all of the best features of your home and the neighborhood. Unlike most other Realtors®, we do not outsource this important function to third-party providers of overused templates utilized nationwide. Our collateral is custom, unique to your home.

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VKGRE GROUP

MARKETING

ONLINE MARKETING/SOCIAL MEDIA Digital advertising exposes your home to buyers who have expressed an interest in your neighborhood, town, or school district. Whether potential buyers live across the globe, country, or are neighborhood residents seeking to upgrade, our digital advertising will put your home in front of your target audience. In addition to all of the free online marketing utilized by most agents, Von Kaenel Giambruno Real Estate Group pays for Facebook and Instagram ads to bring even more attention to your property. In fact, we have a full-time employee dedicated to online and social media promotions for our listings. LISTING FEEDS All of our listings are fed through the most highly trafficked real estate search engine websites, amplifying your home’s exposure across dozens of platforms with millions of daily viewers.

PROPERTY WEBSITE Each of our listings receives a custom website featuring a gallery of photos, detailed property description, floor plan, 3D virtual tour, and personalized web url. The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily. 3D VIRTUAL TOURS AND FLOOR PLANS 3D Virtual Tours and floor plans allow potential buyers to view the property as though they are in the home itself. This allows greater access to out-of-town and international buyers in the market for a Silicon Valley home.

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VKGRE GROUP

MARKETING

BROCHURES/FLYERS Our property brochures and flyers are customized for your home. Beautifully designed to showcase your home’s most impressive features through our high- quality professional photography, property descriptions with professional copywriting, and floor plans. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes blend together after looking at six or more in a day.

PHOTOGRAPHY All of our homes are photographed by professional photographers who specialize in residential photography. The photographers we use are far more experienced, and therefore more expensive than other options on the market. Based on our experience, the quality of the photography has a profound impact on the quality of the professional brochures and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of the photography. DIRECT MAIL, POSTCARDS Because your neighbors are frequently a great resource for selling a home, we create a direct mail campaign that showcases your home’s beautiful photography.

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MARKETING

NOTEWORTHY NEWSPAPER ADS Although many Realtors® argue against newspaper ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our impressive price-per-square-foot stats and annual sales volume. We run more ads for your home than any other agent will run for a comparable property. We will run full-page ads for your home in the Bay Area News Group collection of local papers. Another advantage of our robust newspaper spending is that we get better placement in the papers. Thus, you will have better ads that are run more frequently and with preferential placement.

OPEN HOUSES Von Kaenel Giambruno Real Estate Group aggressively promotes your open houses through eblasts, social media campaigns, postcard mailers, and in newspaper ads. We find that the large attendance we get at the open houses creates a level of excitement and often contributes to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desirable. This contributes directly to our strong sales statistics.

MARK VON KAENEL 408.560.9017

OPEN

BAY AREA ESTATES

DRE# 01449209

EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED

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VKGRE GROUP

STEPS TO SELLING YOUR HOME

1. MEET THE TEAM MANAGER After choosing Von Kaenel Giambruno Real Estate Group as your real estate team, we will introduce you to the Team Manager who will prepare your home for selling. 2. HOME PREPARATION Mark, David, and the Team Manager will work with you to unleash your home’s value. The Team Manager also will work directly with vendors on cost-effective improvements, ensuring the work is done beautifully, within budget, and on time. This service is FREE of charge. Your Team Manager will engage the right staging company for your style of home, and work with them to enhance the value of your home by providing the right decor to accentuate positive features. 3. DISCLOSURES Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer. Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to the disclosures. Von Kaenel Giambruno Real Estate Group has licensed California attorneys available to answer all of your disclosure related questions and guide you through the forms. 4. MARKETING Our marketing team, including graphic designers, copywriters, and a Creative Director, work with a professional photographer to showcase your home in prominent local newspapers, in online marketing, and in beautiful custom brochures. Our team also will create and launch a custom website of your home, featuring a photo gallery, a video tour, a 3D tour, and property information. Von Kaenel Giambruno Real Estate Group bears ALL of these costs. 5. OPEN HOUSE Von Kaenel Giambruno Real Estate Group organizes broker tour and public open houses that are aggressively marketed for optimal attendance . 6. OFFERS AND SALE Mark von Kaenel and David Giambruno will work with you through the negotiation process to make sure you achieve the highest possible price. We also will guide and keep you apprised of all steps during the escrow process. 7. CLOSE OF ESCROW AND KEY EXCHANGE The sale of your house is official and has been recorded with the county. All keys will be provided to the buyers. Congratulations!

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GLOBAL REACH

WHAT IT DOES: • Translates l istings and marketing materials into searchers native language • Builds business networks • Searches for properties that meet client’s criteria – across geographic and cultural borders

Proxio’s real estate platform provides global marketing and networking services that empower real estate professionals to market themselves and their listings worldwide.

PROXIO BY THE NUMBERS • Services 19 languages • Supports 30 currencies

• Accessed by over 500,000 agents • Includes over 2.8 million listings • Promotes homes in more than 100 countries

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PRICING STRATEGY

The right price for your property is not determined by any one agent or seller - it’s determined by current market conditions.

Pricing strategy is an art, not a science. Experience matters! We assess accurate, up-to-date MLS >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32

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