Website Assesment

Website Assesment

Website Assessment

September 2020

Version 1.6

NOTICE: Proprietary and Confidential

This material is proprietary to The Fulton County City of Atlanta Landbank. It contains trade secrets and confidential information which is solely the property of The Fulton County City of Atlanta Landbank. This material is solely for internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express consent of The Fulton County City of Atlanta Landbank. © 2020

PROPRIETARY AND CONFIDENTIAL

Table of Contents

1. Executive Summary ...................................................................................... 2 2. Website Index................................................................................................. 3 3. Website Analytics Summary ........................................................................ 4 4. eProperty Analytics Summary ..................................................................... 5 5. Content Quality Evaluation .......................................................................... 6 6. Usability and Navigation Evaluation ........................................................... 8 7. User Performance & Security Evaluation................................................. 10 8. Stakeholder Use Cases Evaluation ........................................................... 11 8.1 General Research........................................................................................... 14

8.2 Program Research.......................................................................................... 14

8.3 Inventory Research ........................................................................................ 15

Website Assessment

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PROPRIETARY AND CONFIDENTIAL

1. Executive Summary

This website assessment of Fccalandbank.org analyzes 38 standard characteristics of the website across three categories:

Content Quality

• • • •

Usability and Navigation

User Performance and Security

Stakeholder Use Cases

We reviewed every page available to navigate on the website either manually or with a tool that automatically crawls and assesses a specific characteristic. Each characteristic was then evaluated with a Yes (Y) or No (N) as an indicator of meeting the standard. Although, in some cases, only 1 or 2 instances of a standard where non-conforming out of many, it may still be marked with a No if the instances where deemed as highly impactful to the user.

Overall, the site graded out with a score of 37%, satisfactorily conforming to 14 out of the 38 measured characteristics:

Use Case

Conforming Non-Conforming

Total Standards

Score

Content Quality

1

9

10

10%

Usability and Navigation

5

5

10

50%

User Performance and Security Stakeholder Use Cases

4

1

5

80%

4

9

13

31%

Total

14

24

38

37%

In each of the three sections below you will find a more detailed explanation of the characteristics of the website that were assessed as well as a specific recommendation to remediate the 24 non- conforming standards.

Website Assessment

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PROPRIETARY AND CONFIDENTIAL

2. Website Index

This website index represents a summary of the content navigation on the website.

1. Home 1.1. Executive Director Welcome Message 2. About us 2.1. Organization Overview

2.1.1.What is a Land Bank? 2.1.2.Why have a Land Bank?

2.2. Mission Statement 2.2.1.Missing – No mission statement found within this link 2.3. Board of Directors 2.4. Staff 2.5. Interlocal Agreement 2.5.1.Missing – No Interlocal Agreement found within this link 2.6. Certificate of Incorporation 2.6.1. Missing – No Certificate of Incorporation found within this link 2.7. Articles of Incorporation 2.7.1. Missing – No Articles of Incorporation found within this link 2.8. By-laws 2.8.1. Missing – No By-laws found within this link 2.9. Partners

2.9.1.Major Stakeholders 2.9.2.Business Partners 2.9.3.Community Partners

3. Programmatic Initiatives 3.1. LBA Application 3.2. Tax Abatement 3.3. Land Banking

3.4. Community Land Trust 3.4.1. Missing – No community land trust information found within this link 4. Publications and Research 4.1. Related Articles 4.2. Presentations 4.2.1. Missing – No presentations found within this link 5. Inventory 5.1. Available Properties 5.1.1.Property Inventory (Pop-up link to third party site) 6. Contact Us 6.1. Staff Contact 6.2. Directions

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PROPRIETARY AND CONFIDENTIAL

3. Website Analytics Summary

Summary of website traffic >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

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