Quarterly Report NTAE Year 2 Qtr 4

Quarterly Report NTAE Year 2 Qtr 4

NTAE 2020-21 Quarterly Reports - Quarter 4

Funding Opportunity Number: USDA-NIFA-OP-006747 Award Number: 2019-41595-30123 Awarded to Oklahoma State University Total Award: $1,488,000.00

Reporting Period: June 1, 2021 to August 31, 2021 (Year 2, Quarter 4) Date Submitted: September 30, 2021

Prepared by: Extension Foundation, Tira Adelman, NTAE Project Manager (Dr. Beverly Coberly, Extension Foundation PI) ℅ Bryan Cave LLP One Kansas City Place 1200 Main Street, Suite 3800

Submitted to:

Dr. Thomas Coon Dr. Damona Doye Oklahoma State University OSU Division of Agricultural Sciences and Natural Resources

139 Agricultural Hall Stillwater, OK 74708

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Project Narrative Summary

The NTAE project, under the leadership of Oklahoma State University continued to build upon the strengths and capacities of the Extension Foundation, including its experience providing technology tools for Cooperative Extension professionals and catalyzing professional development innovation in Year 2. The NTAE project is designed to achieve the objectives of the New Technologies for Ag Extension initiative and to align with USDA Strategic Goals which are: Goal 1: Ensure USDA Programs are delivered efficiently, effectively, with integrity and a focus on customer service. Goal 2: Maximize the ability of American agricultural producers to prosper by feeding and clothing the world.

Goal 3: Promote American agricultural products and exports. Goal 4: Facilitate rural prosperity and economic development.

Goal 5: Strengthen the stewardship of private lands through technology and research. Goal 6: Foster productive and sustainable use of our National Forest System Lands. Goal 7: Provide all Americans access to a safe, nutritious, and secure food supply.

Key Strategies: Technology Learning and Networking Platform

USDA Related NIFA Projects Sharing Learnings with CES Communications and Marketing Partnerships for Expansion and Sustainability

The key strategies for achieving project objectives and strategic goals include the following:

❖ Technology for CES : Partnering with Eduworks and North Carolina State University (NCSU) to enhance existing functionalities to increase the amount of content available and improve access to content. The most significant enhancement involves building Artificial Intelligence into Extension’s Ask Extension tool. The current version, Ask an Expert, is a searchable repository of 50,000 questions posed by the public and answers supplied by 2,600 Extension educators is now replaced by Ask Extension.

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❖ National Program and Asset Registry: Another significant accomplishment is the new National Registry of Cooperative Extension Programs and Assets launched to house searchable program information and resources such as presentations, information sheets and evaluation tools for CES. This new tool is intended for broader implementation this summer. We piloted this tool with a CDC/NIFA program called Extension Collaborative on Immunization Teaching and Engagement (EXCITE). This tool enables Cooperative Extension to create a dynamic geographic map about the incredible work happening system-wide on immunization education and show the strength and value that Cooperative Extension brings to our communities. ❖ Learning and Networking Platform for CES: Connect Extension is a co-learning environment that adapts existing Extension technology to expand professional development opportunities to all land grant universities, NTAE partners, and their constituents. The Hubspot platform was added in Year 2 Quarter 2 to further enhance communication and connectedness with CES. ❖ USDA Related NTAE Projects: Research and Extension Catalysts mobilize talent among networks within Extension and from private- and public sector partners. The Catalysts consult with their networks to identify topics related to the Strategic Goals, and locate resources that address each topic. Project teams submit a nomination form and the catalysts/review teams select these eight projects and Extension Fellows to curate the resources from the nominations submitted. Catalysts provided a lead mentor role with projects. Catalysts serve as program advisory support past senior program or administrative CES personnel. Catalysts have many years of experience with programming and networks across the country. Catalysts are: Dr. Scott Reed, Dr. Fred Schlutt, Dr. Rick Klemme, and Dr. Chuck Hibberd. ➢ Communication and Marketing: Targeted communication and marketing strategies to ensure resources are available to CES professionals to create a national network of CES involved in a focused effort and provide greater visibility for CES. The Extension Foundation now uses HubSpot as the platform for communications and email. The weekly digest averages a 45% open rate. All emails are averaging a 47% open rate. EXCITE emails average around 65% . For quarter four, Extension Foundation has engaged with 2200 people through our online events. We can filter this by region or institution as well. A complete list is available here: https://app.hubspot.com/contacts/8907224/lists/55. This represents 220 organizations including Land Grant Institutions, and other organizations engaged with our non-member/public offerings. A complete listing of all organizations that have engaged with the Extension Foundation are here: https://app.hubspot.com/contacts/8907224/objectLists/152 ➢ Partnerships for Expansion and Sustainability: Leadership by individual stakeholders is necessary but not sufficient to drive transformational and systemic

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change. Collective action and collaboration is essential. It is needed among projects themselves, in specific sectors, around specific issues and locations. It is also needed on a cross-sector or multi-stakeholder basis between companies, governments and organizations like the Cooperative Extension System. Projects expand current partnerships and organizational networks for the CES system by connecting the fellows to various public, private and corporate partners. Extension Wrap Around Services Extension provides a menu of “wrap around services” designed to accelerate innovative projects. The services and Extension lead staff are: ● Professional engagement and development encourages all projects to share their processes and products via Connect.Extension.org. Professional development is about a learning process for the projects and CES. Fellows share their learning through social media and virtual Professional Development. This is led by Molly Immendorf, WI. ● Digital engagement support for digital learning and instruction used by the project is needed and also for Extension professionals to share the process and learnings which are expected to be shared digitally from each project. Each project is expected to use Connect Extension. This is led by Rose Hayden-Smith, CA. ● Leadership support and training for adaptation to a digital environment is provided (helping Fellows be leaders in a digital environment) as well as team building for each project is a part of this support system. Leadership learning is embedded in each project. This is led by Karl Bradley, CO. ● Flipping Book/s or epub publishing of resources and processes used by the project are important for sharing content and processes. This publishing process allows the content and process of the project to be documented and researchable by others to support project expansion and project adoption. This is led by Ashley Griffin, KY. ● Market research, and/or strategic messaging strategies are provided as needed for projects to better understand their audiences and increase participation in their program. Market research, media audits and strategic communications are a part of this accelerating strategy. This is led by Aaron Weibe, NC. ● Partnership development works with fellows and projects by assisting with early partner development for co-creation of ideas and implementation where possible. This effort seeks to develop partners for early stage co-creation and long term support of the project. This is led by Megan Hirschman, MI. ● Evaluation support is embedded in each project to help ensure impact >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41

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