Quarterly Reports NTAE Year 3 Qtr 2

Quarterly Reports NTAE Year 3 Qtr 2

NTAE 2021-22 Quarterly Reports - Quarter 2

Funding Opportunity Number: USDA-NIFA-OP-006747 Award Number: 2019-41595-30123 Awarded to Oklahoma State University Total Award: $1,488,000.00

Reporting Period: November 1, 2021 to January 31, 2022 (Year 3, Quarter 2) Date Submitted:

Prepared by: Extension Foundation (Dr. Beverly Coberly, Extension Foundation PI and Tira Adelman, Extension Foundation Grants and Program Manager) ℅ Bryan Cave LLP One Kansas City Place 1200 Main Street, Suite 3800

Submitted to:

Dr. Thomas Coon Dr. Damona Doye Oklahoma State University OSU Division of Agricultural Sciences and Natural Resources

139 Agricultural Hall Stillwater, OK 74708

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Project Narrative Summary

The NTAE project, under the leadership of Oklahoma State University, will continue to build upon the strengths and capacities of the Extension Foundation, including its experience providing technology tools for Cooperative Extension professionals and catalyzing professional development innovation in Year 3. NTAE funding allows OSU and its partners to advance the Strategic Goals and ECOP Program Priorities. Additionally, the NTAE project is designed to achieve the objectives of the New Technologies for Ag Extension initiative and to align with USDA FY22 Priorities which are: A. Addressing Climate Change via Climate Smart Agriculture & Forestry

B. Advancing Racial Justice, Equity and Opportunity C. Creating More and Better Market Opportunities D. Tackling Food and Nutrition Insecurity

Key Strategies: Technology Learning and Networking Platform NTAE Competitive and NIFA NTAE Preselected Projects

The key strategies for achieving project objectives and strategic goals include the following:

❖ Technology for CES : Partnering with Eduworks and North Carolina State University (NCSU) to enhance existing functionalities to increase the amount of content available and improve access to content. The most significant enhancement involves building Artificial Intelligence into Extension’s Ask Extension tool. The current version, Ask an Expert, is a searchable repository of 50,000 questions posed by the public and answers supplied by 2,600 Extension educators is now replaced by Ask Extension. ❖ National Program and Asset Registry: Another significant accomplishment is the new National Registry of Cooperative Extension Programs and Assets launched to house searchable program information and resources such as presentations, information sheets and evaluation tools for CES. This new tool is intended for broader implementation this summer. We are piloting this tool with a CDC/NIFA program called Extension Collaborative on Immunization Teaching and Engagement (EXCITE). This tool will enable Cooperative Extension to create a dynamic geographic map about the incredible

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work happening system-wide on immunization education and show the strength and value that Cooperative Extension brings to our communities. ❖ Learning and Networking Platform for CES: Connect Extension is a co-learning environment that expands professional development opportunities to all Land-Grant Universities, NTAE partners, and their constituents. Launched in response to Covid-19 in March 2020, the platform currently has 4,875 Extension users participating in subgroups from Health, Urban Agriculture, to Climate. The accounts represent 4438 from 1862 institutions, 310 from 1890 institutions, 22 from 1994 institutions, 56 from federal agencies (USDA, HHS, EPA, NIH), and three from USDA-NIFA certified NLGCA's. Since September 1, 2021, there were 336,000 users representing 411,000 sessions. 88.5% were new visitors to the platform. 54.5% were on mobile, 43.2% on Desktops and 2.3% were on tablets. They represented a total of 622,672 pageviews since September 2021. The Hubspot platform was added in Year 3 Quarter 1 to further enhance communication and connectedness with CES. ❖ USDA Related NTAE Projects: Research and Extension Catalysts mobilize talent among networks within Extension and from private- and public sector partners. The Catalysts recruited projects from across the Land Grant system. Project teams submitted an online nomination form. Projects that applied went through an application process where the projects were scored in a vetted rubric by outside reviewers. Final selection for projects rested on the scored rubrics and advice from catalysts about project readiness. All NTAE project topics related to the USDA Strategic Goals. Catalysts provide a lead mentor role with projects. Additionally, in Year 3, NIFA identified a number of preselected projects to fund that are placed in our project accelerator for Catalysts to mentor and Key Information Services to provide additional resources to. Catalysts serve as program advisory support past senior program or administrative CES personnel. Catalysts have many years of experience with programming and networks across the country. Catalysts are: Dr. Scott Reed, Dr. Fred Schlutt, Dr. Rick Klemme, Dr. Chuck Hibberd, Dr. Jimmy Henning, Dr. Dawn Mellion, Dr. Chuck Ross, and Dr. Dyremple Marsh. ➢ Communication and Marketing: Targeted communication and marketing strategies to ensure resources are available to CES professionals to create a national network of CES involved in a focused effort and provide greater visibility for CES. The Extension Foundation now uses HubSpot as the customer resource management tool and as a platform for communications and email. This represents 220 organizations including Land Grant Institutions, and other organizations engaged with our non-member/public offerings. ➢ NTAE Competitive and Preselected Project Information: These strategies are described in length in this report starting on page 14.

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➢ Partnerships for Expansion and Sustainability: Leadership by individual stakeholders is necessary but not sufficient to drive transformational and systemic change. Collective action and collaboration is essential. It is needed among projects themselves, in specific sectors, around specific issues and locations. It is also needed on a cross-sector or multi-stakeholder basis between companies, governments and organizations like the Cooperative Extension System. Projects expand current partnerships and organizational networks for the CES system by connecting the fellows to various public, private and corporate partners. Extension Key Informant Services Extension provides a menu of “key informant services” designed to accelerate innovative projects. The services and Extension lead staff are: ● Program Design and Educational Technology encourages all projects to share their processes and products via Connect.Extension.org. Professional development is about a learning process for the projects and CES. Fellows share their learning through social media and virtual Professional Development. This is led by Molly Immendorf, WI. ● Digital Publishing and Engagement support for digital learning and instruction used by the project is needed and also for Extension professionals to share the process and learnings which are expected to be shared digitally from each project. Each project is expected to use Connect Extension. This is led by Ashley Griffin , KY and Rose Hayden-Smith, CA. ● Leadership and Leadership Development support and training for adaptation to a digital environment is provided (helping Fellows be leaders in a digital environment) as well as team building for each project is a part of this support system. Leadership learning is embedded in each project. This is led by Karl Bradley, CO. ● Flipping Book/s or epub publishing of resources and processes used by the project are important for sharing content and processes. This publishing process allows the content and process of the project to be documented and researchable by others to support project expansion and project adoption. This is led by Ashley Griffin, KY. ● Market research, and/or strategic messaging strategies are provided as needed for projects to better understand their audiences and increase participation in their program. Market research, media audits and strategic communications are a part of this accelerating strategy. This is led by Aaron Weibe, NC and Melanie Pugsley, TX. ● Partnership and Development works with fellows and projects by assisting with early partner development for co-creation of ideas and implementation where possible. This effort seeks to develop partners for early stage co-creation and long term support of the project. This is led by Megan Hirschman, MI and Hellina Tadesse, NY.

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● Evaluation is embedded in each project to help ensure impact >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65

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