Red Ledges Presentation

Red Ledges Presentation

Red Ledges’ Experts

Red Ledges Sales Team (435) 657-4090 [email protected]

At Red Ledges, we have built a community where neighbors become friends, and activities become passions. I hope that you have enjoyed your time and involvement at Red Ledges. Whether you are moving to another home within the community or are moving on to the next chapter in your life, I would like to thank you for your time spent here – the people are what makes Red Ledges special. Your consideration to list your property with the Red Ledges Sales Team is greatly appreciated. Our partnership with Berkshire Hathaway HomeServices Utah Properties has expanded our network and reach, in conjunction with our in-house team. The Red Ledges Sales Team’s goal is to make your sales process smooth and successful. Please don’t hesitate to contact me with any questions.

Mitchel Burns Chief Operating Officer, Red Ledges

The Red Ledges Sales Team has represented over 95% of sales in the community. Since the community’s inception in 2008, the Red Ledges Sales Team has helped buyers move into, and build, their dream homes and they have helped sellers successfully sell, or upgrade, their properties in the community. The in-house sales team is solely dedicated to selling homes in Red Ledges. Over the past 11 years they have completed over 1,500 transactions and more than $922M in total sales volume. The Red Ledges Sales Team’s success is contributed to many years of experience, unparalleled knowledge of the community, and a thorough understanding of real estate transactions at Red Ledges. The sales team is dedicated to the well-being of our thriving community, and many of them live at Red Ledges with their families.

Market ing Your Home

The Red Ledges Sales and Marketing Department is comprised of an experienced in-house team. They work alongside the Berkshire Hathaway HomeServices Utah Properties Marketing and Sales team to deliver results and effectively promote the community and properties within Red Ledges. Through our team of graphic designers, strategic marketers, and technology specialists each of our listings receive a personalized marketing package including: flyers, brochures, and postcards; individual property positioning; technology and digital marketing campaigns; and analytic reports. Red Ledges Sales and Marketing Department

SALES AND MARKETING Joe Carter Vice President of Sales and Broker, Red Ledges Hilary Greene Marketing Director, Red Ledges Sarah Taylor Digital Marketing Manager, Red Ledges Heather Siefert Communications Manager, Red Ledges

Diane Rinehart Senior Vice President of Marketing and Development Services, Utah Properties Joe Lowry Chief Technology Officer, Utah Properties Beth Rinehart Marketing Director of Development Services, Utah Properties Jill Rose Silverberg Creative Director of Development Services, Utah Properties

Visual assets are critical to marketing your home. Our strategy is comprehensive and includes professional photography, print collateral, and digital platforms. Showing Your Home In Its Best Light

PROFESSIONAL PHOTOGRAPHY Each of our listings receives high-quality photography that gives potential buyers visual insight into your home with optional aerial, twilight, cinematic, and lifestyle upgrades. 3D VIRTUAL WALK THROUGH A virtual reality tour allows potential buyers to experience your home from anywhere in the world. We offer an experience that is realistic, immersive, and the latest in visual marketing technology.

Digital Marketing

ONLINE MARKETING Over 90% of consumers search for property online. Through our extensive digital advertising and marketing platform, we robustly syndicate your listing locally and globally, and advertise widely on social media and throughout the web. We offer the best possible online exposure for our clients. CUSTOM PROPERTY SITES Each of our listings receives its own unique and customized website. Beyond providing a landing page showcasing your home’s visuals and property information, having a unique website allows your agent to promote your home online across the MLS, social media, agent websites, and other syndicated sites, networks, and platforms. EMAIL MARKETING Providing information to prospective buyers and their agents plays a critical role in selling homes. In the majority of sales, the buyer is represented by a local Realtor®. We equip our agents with a powerful, proprietary email marketing platform that allows them to send your listing details to their Sphere of Influence (SOI) and contacts. Robust reporting includes tracking interest through activity, views, and link clicks. SOCIAL MEDIA, MOBILE, AND ONLINE ADVERTISING When selling your home, we deliver maximum exposure to the right audience. Our in-house marketing team has the capability to assist with a comprehensive digital and social media campaign for your property. With advertisements targeted to consumers based on location, website history, and behavioral markers, we put your property in front of a highly targeted audience of potential buyers.

REDLEDGES.COM RedLedges.com allows buyers to view listings, community information, contact a Red Ledges sales team member, and more anywhere, anytime, from any device with real-time MLS updates

Print Marketing Extensive Red Ledges and Utah Properties print ads are placed in publications that reach an affluent audience around the world to increase brand awareness and to drive traffic to our website so that your home is in front of a wide audience. Our global print strategy includes Wall Street Journal, Mansion Global magazine, Unique Homes, Unique Homes China, Unique Homes Taiwan, DuPont REGISTRY, NonStop, and Prestige Magazine.

We showcase listings both locally and nationally through channels including:

Wall Street Journal Robb Report Barron’s Penta Magazine Mountain Living

Park City Magazine Architectural Digest Golf Digest

Conde Nast Traveler Utah Style and Design Orange Coast Magazine BYU Magazine Park Record Homes & Land

Local and Global Reach Our syndication partnerships deliver more than 40,000 unique listing views per week.

Berkshire Hathaway HomeServices’ network covers 98% of the highest quality syndication channels. When it comes to promoting your listing, we believe in both quality and quantity. As a result of our industry prestige, we command strong, standing relationships with media partners and have the capability to distribute our represented properties to the most trafficked online search sites. Our partners include Berkshire Hathaway HomeServices, the Wall Street Journal, Zillow, Trulia, Realtor.com, Unique Homes, MansionGlobal.com, DuPont Registry, the Robb Report, The Travel Channel, Homes.com, HomeFinder.com, Coldwell Banker, Keller Williams, Sotheby’s, Comcast, RealtyTrac, Homes & Land, and more. Your home will also feature prominently on the Red Ledges website with extensive exposure through digital marketing channels.

International Marketing

The Berkshire Hathaway HomeServices global website features domestic listings in 12 different languages with currency and measurement options for prospective buyers both in the U.S. and abroad. Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships along with modern, effective tools to bring together buyers and sellers from all over the world. We reach up to 6 million unique users monthly through New Corp.’s Mansion Global WeChat channel and MansionGlobal.com; The Wall Street Journal’s international sites: WSJ.com Europe, WSJ.com Asia, and WSJ.com; and through the highly affluent audience following the Financial Times of London. Listings also appear on Juwai.com, China’s largest international property portal attracting more than 2 million affluent Chinese consumers per month.

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices’ listings in front of the world’s serious and qualified home buyers.

Posi t ioning Your Property

Positioning Your Property FACTORS TO CONSIDER • Property style and floor plan • Condition and curb appeal • Property age • Lifestyle and history of the property • Community and amenities • Public information • Tax records ADOPTING THE RIGHT MINDSET When putting your home on the market it is important to adopt the right mindset: you are no longer the home-owner, you are a home-seller. Begin to see the property through a buyer’s eyes. Recent remodeling and upgrades can increase your homes’ value. Other factors that can directly impact the value of your property include: current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of similar properties, and prices of recently sold properties.

Pricing Your Property

USING A COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool available to determine the most strategic selling price. It compares your property to similar properties in your neighborhood which provides us with your property’s most accurate market value.

Once adjustments are made for square footage and features, your agent can make a qualified recommendation for the asking price of your property.

At Berkshire Hathaway HomeServices Utah Properties, our state-of-the-art CMA platform features live updates as the market changes to give you the most current and accurate market analysis.

PRICING STRATEGY

*

2% 30% 60% 80% 92%

POTENTIAL BUYERS

5% above

10% below

5% below

10% above

MARKET VALUE TRUE

If you price too high, many potential qualified buyers will not look at your property.

If you price too low, you may receive more interest but you will likely not get the highest return on investment.

By objectively assessing your property’s value and positioning it competitively within the marketplace you are most likely to receive the highest quality buyers and the best return on investment.

* National Association of Realtors: Pricing Pyramid

Utah Propert ies

# 1 largest Brokerage Firm in Utah

$5.2 billion Total Annual Sales in 2021

500 agents Across 33 Offices

Our Company Story

MANAGEMENT

Berkshire Hathaway HomeServices Utah Properties is an independently owned, full-service brokerage with offices throughout the Wasatch Front, Wasatch Back, Southern, and Northern Utah. We are the most successful brokerage firm in Utah with annual sales over $5.2 billion in 2021. We are ranked the #1 Brokerage in Utah by Real Trends and RisMedia, and in the top 10 independently owned brokerages in the Berkshire Hathaway HomeServices network nationwide. We have been locally owned and operated since opening our doors in 1976. After years of award-winning success both nationwide, as well as in Utah, Berkshire Hathaway HomeServices Utah Properties continues to outperform the local competition while continually seeking ways to improve our legendary customer service.

Marc O’Brien Senior Vice President, General Counsel Kyle England

Jamie Roney Vice President, Marketing Joe Lowry Vice President, Chief Technology Officer Lance May Vice President, Corporate Operations Craig Lelis Vice President, Brokerage Operations Sharon Spratley Vice President, Brokerage Operations Mike Fondario Vice President, Brokerage Operations

Ross Anthony Vice President, Human Resources Kim Gempeler Managing Broker, St George Kimberly Phipps Managing Broker, Cache Valley Nikole Andersen Managing Broker, Moab Briana Mallory Director, Relocation & Referral

Stephen C. Roney President & Chief Executive Officer, Owner Tom Roney Executive Vice President Steve Roney, Jr. Executive Vice President Kevin Larsen

Senior Vice President, Chief Financial Officer Diane Rinehart Senior Vice President, Marketing and Development Services Bill Coleman Senior Vice President, Development and Commercial Services Chris Robinson Vice President, Development Operations

Senior Vice President, Brokerage Operations Will Cooper Senior Vice President, Principal Broker

At Berkshire Hathaway HomeServices Utah Properties, it is our goal to make the home-selling process as efficient, stress-free, and successful as possible. When you work with us, you can rest assured we have the capacity and experience required to market, showcase, and sell your home.

Stephen C. Roney CEO & Owner, Berkshire Hathaway Homeservices Utah Properties

Please obtain the Property Report required by federal law and read it before signing anything. No federal agency has judged the merits or value, if any, of this property. All descriptions, depictions, and renderings are provided solely for illustrative purpose and are subject to change. ©2022 Red Ledges Land Development, Inc. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.