Reib Law - August 2021

Reib Law - August 2021

SHATTERPROOF NEWSLETTER

AUGUST 2021

WWW.REIBLAW.COM | 940.591.0600

WANT TO ADD PRESENTATIONS TO YOUR MARKETING STRATEGY?

Before COVID-19, I would speak in front of small business groups and civic clubs fairly regularly about what REIBLAW can do for small business owners. It was actually one of our best marketing tools, since it put me in a position where I could speak personally with many different people at once. My vision for what I do is to help thousands of small businesses, and the only way to do that effectively is to try and help them in groups. If I spoke to your organization or club and you’re reading this now, then you know how a well-prepared speech and presentation can persuade people. That said, though, it’s not a route every business owner takes to promote their business since many people are afraid of public speaking. Adversely, I’ve been presenting to groups since 2014 and was pretty extroverted to begin with. So, if you want to overcome a fear of public speaking and make presentations a part of your marketing strategy, then I have a few tips to share. Before preparing the actual presentation, the first thing you have to do is identify your target audience and create a sort of customer/client avatar based on them. Who are you trying to sell to? What do they like? Who do they spend time with? What are their problems? How can you solve those problems? Find the group of people that best represent your audience, and then contact them about speaking opportunities. Once that is done, now it’s time to craft a presentation that focuses on their problems — and present yourself or your business as the solution to that problem. Even though public speaking isn’t a fear of mine, one way to overcome the fear yourself is through preparation. When I speak in front of people, I get excited but never nervous. Part of the reason for that is because I over-prepare everything. Before I even step on stage, I know exactly what I’m going to say. I never give myself the opportunity to be afraid because I prepare my materials and have them with me to guide my presentation in case I get off track. One key step in my presentation preparation process is to print out all of my slides, even if I’m using a PowerPoint. That way, if the tech part of your presentation fails, or you arrive at the venue where you’ll be presenting and they just don’t have any tech, you’ll still be prepared to give your presentation.

Once you’re up in front of everyone, a great way to prevent nervousness is to find a friendly face in the crowd. Focus on that person’s face to help make yourself comfortable, and then start talking about yourself — you know, your favorite topic of conversation! Make yourself relatable and vulnerable. If you can make it through the first minute of your conversation, the nerves will usually go away. Even if you’re not explicitly selling something, you should always end a presentation with a call to action. Challenge your audience in some way, based on the information you gave them while presenting. Give them a chance to apply what they learned. Then, if you can track their responses, and you follow the other directions I’ve laid out in this article, I can guarantee you will get results!

– Scott Reib

As your Access Lawyer, we're specifically trained to help entrepreneurs like you put these cornerstone systems in place, providing your company with a shatterproof foundation. To see how stable your foundation is, take our Shatterproof Business Audit and assess your confidence in how much your legal, insurance, financial, and tax foundations will support your business growth. Just go to REIBLAW.com/shatterproof-audit and complete your audit. We will send you back a report card.

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IS YOUR HOME OFFICE MISSING SOMETHING? TOP 3 TIPS TO TAKE ADVANTAGE OF BACK-TO-SCHOOL DEALS

Have an amazing computer already? You can still benefit majorly from staying tuned! During last year’s back-to-school sale, Apple offered 20% off their AppleCare+ service, which

Everyone loves back-to-school season because of the shopping spree! Students can get tools they’ll actually use for the entire year while they’re on sale while saving a few extra dollars in the process. But you can get that very same feeling as an entrepreneur, too. Here's how you can make the most of back-to-school deals this year for your home office. UPGRADE YOUR HOME OFFICE’S AMENITIES. Are you a seltzer water fan? Every year, Amazon almost always has an “Off to College” sale, featuring various products that make dorm life a little bit easier and more convenient. If you want to do the same for your home office, look into a tabletop fridge — or an electric tea kettle, if tea is more your style. Some affordable decor, like wall art or small potted succulents, can spruce up your office without making a mess. If you’re looking to organize your space, consider buying desktop shelves to free up clutter. Then, you won’t have to leave your desk to stay in the zone! LOOK OUT FOR APPLE AND PC SALES! Replacing your current technology can be expensive, but back-to-school sales are the perfect way to spare your wallet.

gives you two incidents of accidental damage protection every 12 months. Dropped your laptop or spilled coffee on it? They’ll fix it, no questions asked. INVEST IN THE NEW OFFICE CHAIR YOU’VE BEEN WANTING. Don’t sacrifice your posture just because you’re working from home. Whether remote working has turned into a permanent or a part-time solution for your job, you deserve an office chair that can help keep your back straight,

preventing pain and slouching. Many big-box stores will be offering sales on office chairs, so take the opportunity to sit in a healthier way today — before the expensive holiday season rolls around! Just because you’re an adult doesn’t mean you can’t have the joy of back-to-school shopping too. We hope you treat yourself to something that’ll make your remote routine even better.

MONKEY BUSINESS TO HELP YOUR BUSINESS THE MANY FEATURES OF MAILCHIMP

users the ability to manage and track customer >Page 1 Page 2 Page 3 Page 4

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