Reib Law - July 2020

Reib Law - July 2020

SHATTERPROOF NEWSLETTER

JULY 2020

WWW.REIBLAW.COM | 940.591.0600

create the LLCs until you have the trust to own them, and it’s important to do these steps in order.

Like I said last month, estate planning isn’t as complex as it’s often made out to be. Most of the work on the front-end is up to the attorney, including getting all the documents in order according to your wishes. Yes, you’ll need to do some decision-making and information gathering in the last step of funding the trust — you have to get account numbers, and you may want to have your financial advisor or bank involved. You have to decide which assets you’re going to make the trust the beneficiary of, and which assets you’ll put beneficiaries on instead of listing in the trust. Even after you’ve created your plan, you’ll need to make these decisions. As always, it will depend on your situation — owning one car and a house will be simpler than if you own multiple properties and businesses. Maybe the decision-making involved in this step feels a little overwhelming, and that’s what causes people to drop off at this point in the process. The more complex your life is, the more it’ll take to complete the funding process. Of course, that also means if you don’t do it, there’s much more at stake. At our firm, we make it as easy as we can on our clients. We walk you step by step through the funding process. Some firms might give you comprehensive written instructions and have you do it yourself, others will merely mention the importance of funding but fail to give you any guidance. When you’re creating your estate plan, I urge you to ask your attorney if this is a step they will help you with. Ask if it’s included in their fee before you even start the process. Choose an attorney who will oversee the funding process with you — it’s something you will be so grateful for later. If you have any questions when it comes to estate planning or are not sure if you’ve completed the funding process, reach out to me. I want people to have all the information they need when estate planning so they don’t miss out on crucial steps that leave their assets vulnerable. – Scott Reib

THE NO. 1 QUESTION TO ASK YOUR ESTATE PLANNING ATTORNEY DON’T MISS THIS CRUCIAL STEP

So often, I see attorneys create beautiful estate plans, only to leave the crucial next step unfinished: funding the irrevocable living trust. Maybe the attorney tried to follow up with the client, but they just never came back to finish this step. Somehow, it often gets missed, and it’s a really important piece of the puzzle. In fact, you haven’t really finished the puzzle if you haven’t completed this step. Even a well-drafted trust will be useless if your assets aren't titled in the name of the trust while you're still alive. Just the other day I was helping a client, and as they were about to finish signing documents to shatterproof their business, they asked, “So when do we set up the LLCs?” “As soon as we create the trust,” I told them. You can’t

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‘THE CHALLENGER CUSTOMER’ HOW TO SELL TO YOUR HOLDOUTS

sales. If your product or service can appeal to a reluctant audience, your business has the potential to maximize revenue and retention. When a company makes the decision to buy, it usually isn’t the result of one individual. Instead, it’s often a group discussion, and a vocal company leader can kill the deal. You may have sold most of the team on the offer, but with only one holdout, your most promising message could be lost. “The Challenger Customer” provides research-based evidence to help you pinpoint who will be the hardest to persuade and how to focus on them. You may not be able to outright convince them that what you’re selling is necessary, but with the right understanding and insight into how you can truly change their company for the better, you can hook a customer for life. Their support for your product or service will surpass that of even their most receptive team members because you focused on the biggest challenge. That’s the ultimate difference between high-performing sales teams and those that meet the bar by reaching for easy sales. If you want to take your sales to the next level and connect with more customers, you have to sell to the holdouts. “The Challenger Customer” provides you with the tools you need to get started.

The ideal customer is an eager buyer who’s ready to jump in from the first pitch. You have them engaged and committed, and all that’s left is to sign on the dotted line. You’ve made a sale with a lasting customer — right?

Perhaps, but numerous studies show that maybe it’s not that simple. In “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results,” authors Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman explain that creating and focusing a plan on the customers who appear cold

to your offer is actually the key to exponential

BIZ TOOL OF THE MONTH: How many times have you felt frustrated when you go to post a link for your website, or another platform used for your business, only to find that the link is miles long? Not exactly something you want to share on social media or marketing materials. The long, unruly link is exactly what Bitly seeks to put an end to. The custom URL shortener allows you to create a completely customized link, making it more shareable and clickable for prospects. As Bitly’s website highlights, businesses that use their customized links to build brand recognition see up to 34% more clicks. Being able to customize links can be especially helpful when you’re creating something like a YouTube video or Dropbox file — which can end up with really long URLs, making sharing or posting awkward. When it also comes to your business landing page, Bitly comes to the rescue. Bitly makes it easy to customize the concise link, building brand recognition. MAKE THOSE LINKS CLICKWORTHY

You also get insight into how people are using your links and >Page 1 Page 2 Page 3 Page 4

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