Rise25 Newsletter - September 2020

Rise25 Newsletter - September 2020

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PROFITABLE CONNECTIONS

SEPTEMBER 2020

The Power of the Podcast

WHY THIS TOOL SHOULD NOT BE IGNORED

Why podcasts? It’s a great question, and one both Dr. Jeremy Weisz and John Corcoran have thought about over the past decade. Rise25 was founded because of the power of podcasts. Podcasts bring people together and are an incredibly powerful business development and marketing tool that can be leveraged by anyone. Nearly 10 years ago, John was practicing law in Silicon Valley. A client came to him regarding a lease for a spare bedroom — simple enough. But as John got to know the client, he discovered that the man was a serial entrepreneur. In fact, some of his companies had become household names. John asked the client for 20 minutes to record a short Q & A so he could upload it to the web — again, simple enough. The simple gesture of taking the time to ask the client about his career had a profound impact, and when the interview was over, the client asked John to handle more legal projects. John was hooked. So, he kept going. Ten years later, he has interviewed thousands of entrepreneurs, industry peers, small-business owners, authors, venture capitalists, and many more. Podcasts are a marketer’s dream. They are a Swiss Army knife — capable of so much. This outlet is useful in business development, networking, nurturing referral partners, and up-leveling your network, your own learning, and professional development. The list goes

on. Podcasts can deliver personalized and professional content marketing to a targeted audience. But for John, it’s all about the connections. Through podcasting, he’s developed many amazing and lasting relationships. It also happened that John met Jeremy Weisz through podcasting. It was a match made in podcast heaven. Jeremy has a background in chiropractic and biochemistry — not necessarily a background you associate with podcasting. But Jeremy found himself quickly going down the podcast rabbit hole. In marketing his own business, podcasts made a lot of sense. Again, it’s about making connections. It doesn’t matter what industry you may be in or what type of business you run — a podcast gets your thought leadership and voice out there to be seen as the expert. And together, John and Jeremy made their voices heard. One particular podcast interview Jeremy conducted got the attention of an e-commerce conference. The head of the conference reached out to the duo asking them to run a podcast for the conference, among other things. This was a conference aimed at VIPs in e-commerce. John and Jeremy found themselves in front of many of the top 200 sellers on Amazon — people pulling in $30, $50, $100 million-plus in revenues through their e-commerce businesses.

In other words, through the simple act of podcasting — and featuring key people in interviews — they made some major connections. For any given business, these kinds of connections can be priceless. A podcast can be personal, as well — it can leave a legacy for you and your guest. In fact, Jeremy was inspired to start podcasting by his grandfather, David Danzyger, who was a Holocaust survivor. His grandfather’s story lives on, thanks, in part, to an interview by the Holocaust Foundation. You can view that interview on Jeremy’s podcast at InspiredInsider.com. Podcasts are a powerful tool. You can connect to great people, become an industry thought leader, and preserve legacies all in one. And when you get down to it, that is the “why” behind podcasts.

Dr. Jeremy Weisz & John Corcoran

rise25.com | [email protected]

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