Speaker Life Magazine Summer Edition 2022

Speaker Life Magazine Summer Edition 2022

A Note from the Publisher

T hank you for We created this magazine for speakers, coaches, and entrepreneurs who wanted to build a sustainable speaking business. We understand the challenges that both seasoned speakers and new emerging speakers face. We hope to subscribing to Speaker Life Magazine. shorten the learning curve and create a community to help you take your speaking business to the next level. So many speakers and coaches get out of the business after three years due to financial frustration. Speaking is like any other business; you need a business plan. Speaker Life magazine will share tips, strategies, and proven practices to get you on more stages. Being a professional speaker and corporate event planner gives me an interesting perspective. I understand how to stand out and get in front of the line when competing for a stage. I also know firsthand the pressure on an event planner and how crucial it is to book the right speaker to connect with an audience.

Contrary to popular belief, there is no such thing as self-made; every successful businessperson or speaker has been coached or mentored along the way. We will be sharing information from some of the most successful people in the industry. This magazine will also provide resources and ideas, and best practice strategies that we have attained over the years. The speaking and self-help industry is one of the most exciting businesses. It has continued to have explosive growth for the last ten years. If you have a story or a message you want to share with the world, this magazine is for you. We love hearing from our community! If you have any questions or suggestions, please feel free to reach out to us! Carpe Diem!

Lea Woodford, Editor

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Speaker Life Magazine

Lea Woodford

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, full-service digital marketing, and advertising company. SmartFem was created as a result of her many years as a publicist, columnist, and as Radio & TV Personality. Lea has extensive experience as a media personality and developed her own segments for ABC, NBC, CBS as well as Fox Networks. One of her favorite projects was “Looking for Love with Lea,” a popular Thursday night radio call in show for singles. Lea has also chaired, organized and Emcee’d for a number of organizations including non-profits such as Camp Soaring Eagle, American Heart Association, Make A Wish, Alice Cooper’s Solid Rock Foundation, and St. Judes Hospital. Lea became an international speaker in 2007. She has been on multi-city tours and has shared the

stage with some of the world’s most respected speakers. When it comes to speaking, Lea is a breath of fresh air, focusing on relationships, innovation, and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full-service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience, in the same manner, she motivates her team, “find your voice.” Lea shares her ups and downs as well as her successes and failures – to give your audience a fresh perspective on marketing, leadership, innovation, and customer service. Online marketing, and social media expert, Lea shares the latest trends to help companies move to the next

level in the ever-changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more. Achievements • Named "Dynamic Woman of the Year," by Phoenix Business Journal • Amazon Prime TV Talk Show Host • Founded SmartFem Media Group • Created and Hosts the SmartFem Success Summit • Corporate Event Planner • International Speaker

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Jumpstart Your Speaking Business

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How to Use TikTok for Your Business:

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10 Speaker Bookings in 10 Days TEDx – Understanding the Advantages, Adversities and Actionable Advice 24

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7 Ways You Can be a Better Podcast/ Radio Guest

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Magazine Design by SmartFem Media Group

Dress for Success On the Stage.

Lea Woodford

Jumpstart Your Speaking Business Expert Secrets to Increased Stages, Stories and Sales

D o you have a message you want to share with the world? Perhaps you are considering becoming a public speaker, or you might have spoken in the past and are ready to take it to the next level. When you initially decided to become a public speaker, did you think about how it would elevate and propel your business? If you didn’t, you are not alone. Many aspiring speakers attempt to break into the industry without considering the business aspects of the endeavor. I fell into public speaking in 2007 and have been tweaking my strategy ever since. I was fortunate enough to have a savvy speaking coach who was a highly paid and respected speaker. She also created

fantastic events. She had me build my first workshop within six weeks of working with her. It sold out, and I made $32,000 that day. I made enough money to qualify for the Certified Speaking Professional designation from National Speakers Association. As a bonus, I was able to pay for my daughter’s college tuition with that single workshop. There is no one-size-fits-all approach when it comes to the speaking world. The speaking business has evolved as technology and consumers have evolved. In addition to speaking, I am an event planner and book speakers for corporate events and my annual SmartFem Success Summit. I have learned many valuable lessons along the way.

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I see so many emerging speakers give up after a year or two due to lack of income. After speaking to several of them, I learned that they never understood how to build a speaking business. Going from gig to gig is a recipe for disaster. Standing on the stage to deliver a speech is only part of the equation, not the entire formula. The speaking industry is a business. It requires a business plan and marketing strategy like any other

venture. I recently partnered with my friend and fellow speaker Gary Barnes to launch Speaker Mastery Bootcamp, a three-day, hands-on event and one of the most comprehensive speaker training programs for the price. It is a speaker business in a box and covers everything from beginning to end. We offer and deliver more. You will never get a second chance to make a great first impression, especially in the speaking industry.

Gary and I wanted to give emerging speakers a chance to take the stage, and the Bootcamp allowed us to show them the ropes. The course helped attendees build a sustainable speaking business. We addressed the elephant in the room early on. That’s right, money. Speaking is not a business if you can’t monetize it. Gary and I have leveraged stages to amplify our voices and showcase our expertise to garner more business. It’s a

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fundamental subject many coaching programs fail to address. Co-facilitating that workshop was one of the highlights of the year for me. Gary and I have spoken on each other’s stages but hadn’t collaborated before. It was nice for guests to see our differences and how we came together and pooled our resources and intellectual properties. Attendees couldn’t believe our chemistry or that it was our first event together. While participants were shocked, I always knew it would be successful because our values are in alignment. The event ensured attendees got maximum value for their time and investment. The Speaker Mastery Bootcamp is one of the most comprehensive training programs available. As an attendee, you can discover how to: • Develop your signature opening that captures immediate attention • Identify your signature story and allow your audience to connect with you • Dress for success • Become a sought-after speaker and get re-booked • Be a compelling storyteller to be remembered • Separate and elevate from other speakers in a positive way • Apply for a TEDx Talk • Sell from the stage without being salesy • Market your speaking in unique ways • Magnetize your audience

If you want to become a speaker or are eager to take your speaker business to the next level, join us October 7-9 in Denver, Colorado, for the next Speaker Mastery Bootcamp . Seating is limited to maximize engagement, connections, and stage and TV time. For more information, go to www.speakermasterybootcamp. com Your stage and legacy await!

Guests will receive media and interview training to maximize podcast, TV and radio opportunities. They’ll also walk away with professional headshots and stage photos that will help them elevate their brand and propel their speaking business. The Speaker Mastery Bootcamp was a life-changing and transformative experience for every speaker in the room. Attendees came in as strangers, became friends, and are now part of the Speaker Mastery Bootcamp family.

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How to Use TikTok for Your Business:

Tips and Best Practices

After decades of programming successful radio brands, Marc Young shifted his focus to helping clients create and produce relevant digital content that engages and drives sales. His ongoing, deep-dive knowledge of all things digital from the overwhelming analytics to on- the-fly idea generation that sticks, has made him one of the most sought-after content creators. Plus, he's simply a great guy who "gets it".

O ne of the most popular social media apps on iOS and Android, TikTok was launched in 2017 and is used by over 755 million active users each month, up 40% over 2021. Branded as “that dancing app,” early on TikTok was a platform ignored by businesses dismissing it as a passing fad. But times are changing as the platform is being utilized by some of the biggest brands: Nike, Zales and Maybelline to name a few. TikTok can be an effective way to generate engagement for your business, but it’s not as simple as just signing up for the app. It’s essential that you understand the app, best practices when using it, and how it can be used to boost engagement between your business and your audience through

While the most common way is to create engaging content, some businesses use it to conduct live Q and A’s, interviews, product/ brand announcements or tutorials, or even to live stream events that their team is hosting. Unlike other social media platforms TikTok has become the platform for authentic and creative community building. As they put it, “realness is the new cultural currency.” The first step is to “Go down the rabbit hole.” This is how TikTok describes the user experience. Spend 15 minutes on the platform, then return later. You’ll find that TikTok’s algorithm quickly adjusts to your style and is delivering relatable content that keeps you engaged. However you choose to use TikTok for your business, there are a few things to consider before you start.

regular content and compelling advertisements. How Does TikTok Work? TikTok is a social media app that allows users to share short videos with their friends. Videos on the app are commonly made up of short loops but can accommodate up to 3 minutes in duration. Users sign up by using either their phone number or email address. Then they create a username and choose a few people to follow so the app can start curating content they may enjoy. How Can You Use TikTok For Your Business? There are a few different ways you can use TikTok for your business.

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5 Best Practices for Using TikTok as Part of Your Marketing Strategy Simply having a TikTok account for your brand isn’t enough. You need to know how to use it to draw in and engage with your ideal target audience. Not quite sure where to begin? Here are five TikTok best practices for your business: 1. Be Consistent, but Don’t Spam Your Audience Post consistent content at a regular interval. Keep within your brand guidelines but don’t be afraid to experiment with all the features TikTok offers. Open ended questions, duets, and more provide simple ways to engage with your audience in an authentic manner. A prime example of content that connected is Hellosweetscandy. This small business posted a TikTok of staff happily fulfilling a candy order. Something so simple, yet it connected to over 1.5 million users and helped grow their channel to over 280k followers. Don’t spam TikTok users with too many messages or post too often. The best way to determine the optimal number of posts per day is by running a few tests to see when your audience is most engaged with your posts and the style in which they most commonly activate. 2. Stay on Brand with Your Content Style Keep your posts on brand in terms of both visuals and tone for maximum effectiveness. But

3. Use Posts as an Opportunity to Educate Your Audience The video function provides you with an opportunity to demonstrate features and benefits that may not have been evident if they were written out. Not only does this help keep potential customers engaged, but it also helps them feel like expert consumers by retaining the knowledge they gain through your posts. Don’t be afraid to “pull back the curtain” with content. TikTok users enjoy seeing behind the scenes and off-the-cuff footage that portrays your brand in a genuine manner.

remember that TikTok is based around sound – unlike other platforms. Integrating trending music clips and live audio increases engagement. TikTok even provides you guidance with >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40

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