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Spotlight Branding - January 2022

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JAN 2022 (800) 406-7229 SpotlightBranding.com

Your Time Is Valuable — So Don’t Waste It! RESOLVE TO DELEGATE IN 2022

How much do you think your life would change if you had a personal robot? I’m not talking about Siri or Alexa. I mean a little machine that followed you around the office and did everything you asked. It could get you coffee, send client emails, and even create lead magnets for your firm’s website. Imagine how much more free time you’d have! The perfect personal robot may not exist yet, but you can reap the same benefits by doing two simple things in your firm this year: delegating and automating. As a business owner, I know you probably want to stay in control of EVERYTHING at your firm, even the menial tasks like sending client emails and updating your CRM software. This firm is your baby, after all. But the truth is that spending 40, 50, 60, or 70 hours doing your legal work and these repetitive tasks is a waste of your valuable time. Think of it in terms of dollars. You might bill with flat fees at this point, but imagine for a moment you’re still using billable hours. How much would you have made if you spent that hour and a half of >Page 1 Page 2 Page 3 Page 4

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