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Spotlight Branding - September 2021
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What Apple’s New Privacy Settings Mean for Your Analytics This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses email marketing. Why? Well, after the updates, people with Apple Mail will have a LOT more power. They’ll be able to kill your ability to track their open rates and IP addresses with just a few clicks. IS EMAIL MARKETING DEAD?
There’s a huge movement around privacy right now. Apple’s new Mail Privacy Protection feature is just the beginning. My guess is that it won’t be long before other email platforms like Outlook and maybe even Google follow suit, making email marketing harder. I’m still wrapping my head around the full implications of the IP address piece of Apple’s announcement. But from what I know so far, if you have a lot of Apple Mail users on your email list and they enable this new feature …
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You won’t know who opens your emails. You won’t be able to accurately track open rates. You won’t be able to tie follow-up emails to opened/unopened status. Your email-based A/B testing won’t work anymore. You won’t be able to use tracking pixels to gather >Page 1 Page 2 Page 3 Page 4
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