StormSurge-Ed1-FINAL-LINKS

StormSurge-Ed1-FINAL-LINKS

A RAINBOW INTERNATIONAL ® PUBLICATION | EDITION 1: 2017

TEAM RAINBOW

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FRANCHISEE SPOTLIGHT: CHRIS &MARIA SLAY

STORMSURGE TM | E1:2017 1

CONTENTS Edition 1 2017

3 5 6 8

It’s a Great Time to Be a Part of Dwyer Group®

President’s Message: The Rainbow International® Difference

Life’s Defining Moments

CONTRIBUTIONS: Do You Know the Pulse of Your Business? 10 Best Practices from Scoping to Completion of a Water Loss 13 Leading with Values 16 Getting the Most Out of Your Marketing Team: SMART Marketing 19 Top 10 Wins for Marketing Your Restoration Business at a Low/No-Cost Level 20 Basic Responsibilities of a Business Development Associate (BDA) 21 Planning Ahead for the Day You Sell Your Business 22 How to Get the Most Out of a Site Visit 23 Considerations for Adding New Territory: When Is the Right Time for Me? 24 Franchisee Spotlight: Chris and Maria Slay 25 Commercial/Property Management Opportunities 26 Getting Started in Reconstruction 28 Recruiting, Hiring and Retaining Employees: Becoming an Employer of Choice 33 The Importance of Job Cost Reporting 34 ProTradeNet® Update: Making “Dollars & Sense” 35 People Like You

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President’s Message By: Mark Welstead

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Kennedy Thompson, Chief Operating Officer Brandi Kloostra, Vice President of Brand Management Robert Henley, Brand Manager Brittany Hann, Local Marketing Specialist RAINBOW INTL, LLC Mark Welstead, President Marla Mock , Vice President of Operations Jack White, Vice President of Technical Services Bruce Jensen, Director of Business Development and Strategic Initiatives Jeff Bennett, Franchise Consultant Rick Smith, Franchise Consultant Craig Cox, Franchise Consultant Darrell Lopp, Franchise Consultant

Cameron McBurnett, Franchise Consultant Alex Braig, QA Reviewer Jose Bridges, Senior Franchise Consultant Jack Gaston, Franchise Consultant Jeramy Sibley, Franchise Consultant/ Sure Start Coordinator Sandi Taylor, Senior Franchise Consultant PROTRADENET LLC

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Getting the Most Out of Your Marketing Team:

SMART Marketing By: Robert Henley & Brandi Kloostra

Kathleen Seaman, Communications Specialist PRODUCTION Michael McCullough , Creative Manager Cody Peterson, Freelance Graphic Designer Kimberly Denman , Senior Communications Manager

LinkedIn.com/Rainbow-International YouTube.com/user/RainbowIntl Facebook.com/RainbowIntl

Twitter.com/RinbowIntl RainbowIntl.com/about/blog

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Franchisee Spotlight: Chris and Maria Slay By: Jose Bridges

Send Storm Surge ideas to [email protected]

2 STORMSURGE TM | E1:2017

OUR VISION

OUR MISSION

To be a world class company admired for the excellence that customers, franchisees and associates experience with Dwyer Group .

To teach our principles and systems of personal and business success so that all people we touch live happier and more successful lives.

It’s a Great Time to Be a Part of Dwyer Group ®

By: Mike Bidwell

W e are at the dawn of a new day at Dwyer Group®. With great anticipation, we have launched our new overarching brand, Neighborly™ (known as Neighbourly™ in Canada), that we conceived prior to Reunion last year. This is a bold step forward to realizing our long-standing vision that we all benefit from being members of a common family of franchised brands. We have experimented over the years to find ways to expose customers from one brand to other Dwyer Group brands. However, each proved to be too burdensome, too inefficient and too expense. In retrospect, we had to wait for technology and how people use technology to catch up – including the Dwyer Group ecosystem – to be able to execute on this vision in an effective and sustainable way. As the marketplace has evolved, the full breadth of Dwyer Group’s service brands’ offerings has become more meaningful to homeowners. The dream was initially to leverage our individual customer silos that each of you have in your perspective local markets and expose those customers to other Dwyer Group brands. Since they are buying services from you, they are likely using many of our other service offerings as well to meet their needs. Unfortunately, our >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36

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