Student Roost - Digital Marketing Executive

Student Roost - Digital Marketing Executive

CAPITAL PROJECTS RECRUITMENT CANDIDATE INFORMATION PACK Digital Marketing Executive Candidate Information Pack

About Us We’re Student Roost. An owner and operator of purpose-built student accommodation across the UK.

We’re not quite the new kids on the block, having already created a portfolio of over 17,000 beds, in 48 buildings; but we’re at the very beginning of building our brand, our culture and our DNA. That makes it an exciting time to join us. Already, we’re made up of really good people and we’re a business who will endeavour, always, to do the right thing, in the right way – truly putting students’ experience, welfare and safety at the top of our agenda. We’ve all heard ‘if you build it…they will come’; we believe if you build it right, they will stay: that goes for both our customers and our people. We want to be a stable, welcoming and safe backdrop for our customer’s entire time at University, giving them one less thing to worry about. And for our people, we all spend more time at work than we do with our loved ones, we think it’s only right that you do that in an organisation, environment and a team that you love being a part of.

As a business built largely on acquisition, we have an array of properties and people, whilst many of our teams didn’t choose to come and work here, they do choose whether or not to stay and we’re confident we’re building a business that attracts talent from a variety of sectors and backgrounds, further diversifying the team in place. In little more than 12 months, we’ve built a complete HQ team, armed with little more than a Job Description and we think that’s testament to the experience candidates received when meeting with our team; a team of passionate, talented, like-minded individuals, who embrace the culture we’re seeking to build. Whether our properties were acquired from others or developed by ourselves, we’re excited about the positive changes we can bring to both the physical aspects of the property and the experience within it for our residents. We have, and continue to, invest in exciting, capital programmes, driving value for our residents, the people who work there and our investors. We look to our residents and property Team Members to help us better our understanding of the use of space; recognising those closest to the customer often know best. And for our people; providing welcoming work environments, interesting roles, competitive pay and benefits that matter to the individual. We’re starting to build out our Learning & Development framework too, so whilst the rewards should be there for everyone today, the real riches are in the long-term careers we can eventually offer. We’re putting major efforts into building a brand and an organisation that people want to work for and we think our greatest days are still ahead of us.

Jessica Gallop Director of People

Our Locations:

Liverpool Nottingham Newcastle Aberdeen Southampton

Wrexham

Birmingham

Sheffield Glasgow

York

Edinburgh Bournemouth

Bath

Swansea Leicester

Chester Belfast

Durham

*image for illustrative purposes only

WHAT WE OFFER

• Flexible tenancy lengths • Each site’s facilities have been tailored to their environment • Our rooms range from ensuite to studio and apartments • Excellent Customer Service • A home from home

Culture, Values & Behaviours You won’t find our values plastered across our walls, or our Team Members reciting them like a morning call; you won’t find a 100-page booklet detailing how we expect our Team Members to behave and you most certainly won’t find carbon-copy Team Members. Culture is how we work together to deliver a service to our customers, a meaningful career for our people and returns for our investors. It’s every single conversation we have internally and with our customers, parents, universities; it’s every piece of work we deliver, every person we hire, every supplier we pay, every room we sell, every new property we develop. Our values are delivered and not just displayed - It’s one thing to put our values on show; we’d rather put our people on show – that’s how we best demonstrate the values and behaviours here.

High Support – High Challenge

Reward what’s right

Freedom in a Framework

Lift

People over Policy

Base Camp

MORE ON VALUES

Let’s start with what they’re not…

They’re not a vinyl or fancy artwork on the wall. They’re not a banner on a website, nor a stick to beat Team Members with. They’re not delivered for you or handed over and they’re never an excuse.

Our values are the things we value here. The things that are important to us and the things we pursue and protect.

Authenticity

Decency

Integrity

Humility

Curiosity

Perceptive

Communication

Courage

Influence

Job Description Post title:

Digital Marketing Executive (Mat FTC)

ROLE DESCRIPTION: We’re Student Roost. An owner and operator of purpose-built student accommodation across the UK. We’re not quite the new kids on the block, having already created a portfolio of over 10,000 beds and ambition to double that in the near future; but we’re at the very beginning of building our brand, our culture and our DNA. That makes it a really exciting time to join us. We can’t tell you too much about ‘who we are’, because we’re building the very team that will help us do that. What we can tell you, is that already we’re made up of really good people and we’re a business who will endeavour always to do the right thing, in the right way – truly putting students’ experience, welfare and safety at the top of our agenda. We’ve all heard ‘if you build it…they will come’; we believe if you build it right, they will stay: that goes for both our customers and our people. We want to be a stable, welcoming and safe backdrop to our customer’s entire time at University, giving them one less thing to worry about. And for our people, we all spend more time at work than we do with our loved ones, we think it’s only right that you do that in an organisation, environment and a team that you love being a part of. Supporting the Digital Marketing Manager, the Digital Marketing Executive will be responsible for day to day management of our web development agency and website booking provider, providing updates to the website and third party advertising channels. You will work closely with other teams across the UK to execute HTML email marketing campaigns, social media, SEO, PPC and all things digital, to drive interaction, whilst delivering on commercials goals. KEY ACCOUNTABILITIES: WEBSITE • Work on the Student Roost website and relationship management with our external agency • Provide content updates to the website, on an ad-hoc basis • Update third party websites to ensure a consistent look and feel of the Student Roost brand

• Manage, develop and coordinate in-house email marketing activity • Link building with external parties to support content building • Stay up-to-date on website trends, developments, and competitor activity • Deliver weekly and monthly web reports

PEOPLE & COMMUNICATION • Work with our internal teams to promote and utilise the Student Roost website and booking engine • Work alongside the Digital Marketing Manager and third parties to plan and execute all email messaging EMAIL MARKETING • Set up of email marketing calendar to support a regular schedule of communication • Manage and coordinate regular email marketing communication to current and prospective students • Liaise with external email marketing software provider (MailChimp) • Maximise delivery, improve response rates and minimise unsubscribe and bounce rates of all email campaigns • Seek out new >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

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