The Newsletter Pro - May 2019

The Newsletter Pro - May 2019

#120 in the 2015 and #343 in the 2016 INC. 500 | 2016, 2017, & 2018 Best Place to Work in Idaho | Marketer of the Year | 24K Club Winner

05.19 208.297.5700 www.thenewsletterpro.com

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INSIDE THIS ISSUE:

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Simple Steps to Amazing Growth and Clarity Client Success Learn to Track ROI Book Review: ‘Leadership in Turbulent Times’ Learning New Skills With Lynda.com

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LESSONS IN BUSINESS GROWTH FROM JEFF BEZOS The World’s Richest Man

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Meet Lucy Hart

Making a Difference With a Pair of Shoes

member who doesn’t have Prime. The short-term loss on each order is worth it in order to capture and keep the customer. The primary focus for both Bezos and Amazon has always been customer experience, retention, and growth. Notice that growth and new customers come after customer experience and retention. By prioritizing experience and retention, Amazon can boast a 94 percent retention rate on year-one Prime members and a 98 percent retention rate on year-three Prime members. That is nothing short of amazing. Bezos’ focus on creating a great experience each time someone comes to the site and getting people to come back over and over again is what allowed him to spend nearly limitless money on marketing to acquire customers. I just hired a new team member to manage/monitor some of our ad spend. At one of the first meetings, this person asked me what the monthly budget was, and I responded as I always do: The monthly budget is unlimited, as long as you can get me new customers within this range. Once you have a system down that creates an amazing customer experience and you can keep the new customers you get, then you can spend crazy amounts of money on customer acquisition. Here’s the problem: Continued on Page 2 ...

a bunch of investor money) got reinvested in the business. Bezos and the executive team didn’t fly first class; that would have been a waste of profit. They flew coach to meetings. If they wanted to upgrade to first class, it came out of the executives’ own pockets. I saw firsthand how much impact that extra expense can have when you’re not careful. One time, I was days away from closing a deal to buy another company, but for years, that company’s owner had sucked out ALL the profit from the business. Everyone and their mother was on the payroll in some way, shape, or form, and there was no money left over to reinvest. You have to have money to make money. At every Amazon executive meeting, there is always an extra seat at the table for the customer. In those early days, Bezos would often point to the seat and speak for the customer. His No. 1 priority was customer experience: what happened when someone placed an order, what happened when they received the order, what happened when there was a problem. At this point, two-thirds of American households have an Amazon Prime membership. We’re now spoiled with free two-day shipping! Even though Amazon loses money on the shipping costs for Prime, the average Prime customer spends 54 percent more per year than a

Have you ever marveled at the success of Amazon and Jeff Bezos? In 25 years, Bezos has built Amazon into the largest online retailer in the world. We all know Amazon is huge, but did you realize that 49.1 percent of all online transactions right now are done through Amazon?

The top 10 list of online retailers and their percentage of market share is pictured on

Page 2. Take a look at that list. These are massive companies. Apple, eBay, Walmart, and Home Depot round out the top five. If we add up market share for all other retailers on the list, they don’t even manage half of what Amazon does. It really is amazing to see what has been built in just a few short years, and Bezos’ personal success has been nothing short of amazing. What causes this level of success in such a short period of time? How do you build a company and wealth this fast? If I told you I had all the answers, I’d be lying, but I have studied both Bezos and Amazon, and I have come up with a number of conclusions that are valid for any business. Bezos wasn’t in it for the short term. Most entrepreneurs are trying to get rich yesterday, but that wasn’t the plan at Amazon. All profits (and

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... COVER CONTINUED

nailed down, spend as much as possible on marketing. It really isn’t much more complicated than that. If you’d like it to be more complicated, please email me, and I will send you a link to purchase my four-part training course, titled F.A.K.E., for just $10,000 (or 22 low monthly payments of $799). In my course, I promise to be as ridiculous as possible, overcomplicate the process, and ensure you don’t get anything productive done. But act fast! I only have three of these digital courses available, and they won’t be making any more zeros or ones for me to create any more after these are sold out. P.S. If you want to check out how The Newsletter Pro operates, how we market and create a culture in business, and get clarity on what you should focus on in your own business, check out my bootcamp, coming up on May 13–14 in Boise, Idaho. As I write this, there are only a few seats left, but we have another bootcamp in September if the May one sells out. Visit Newsletterpro.com/scaleup to learn more. –Shaun

TOP 10 U.S. COMPANIES BASED ON % OF E-COMMERCE SALES 1. AMAZON 2. EBAY 3. APPLE 4. WALMART 6.6 % 3.9 % 3.7 %

49.1%

Most businesses want to spend ALL their money on acquisition and little to no money on customer experience and retention. It’s a huge mistake, and you don’t have to just take my word for it. Look at Amazon and the world’s richest man, Jeff Bezos, and how he operates his company. I always say that when everyone else goes left, you should go right. Nearly every business owner focuses all their effort on customer acquisition and not customer experience and retention. Would it make sense for you to be more like Amazon and less like the average business? Only the world’s top entrepreneurs have coaches; most are on their own, including 90 percent of my most successful friends. Sometimes figuring out the right thing to do is as simple as looking at what the masses are telling you to do and doing the opposite. I know that can seem scary, but doing the same thing over and over again and expecting a different result is the definition of insanity. The funny part about working with entrepreneurs is that they all want the fabled magic silver bullet that’s going to fix everything. Entrepreneurs spend massive amounts of time and effort looking for the mythical solution to all their problems, but all they need to do is go back to the basics: Create a great customer experience, focus on retention, and when you have those two things

5. THE HOME DEPOT 6. BEST BUY 7. QVC GROUP

1.5 % 1.3 % 1.2 % 1.2 % 1.2 % 1.1 %

8.MACY’S 9. COSTCO 10. WAYFAIR

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BUSINESS HOW-TO SIMPLE STEPS TO AMAZING GROWTH AND CLARITY IN YOUR BUSINESS

A few weeks ago, I was chatting with a mastermind member, working with them on priorities, and I noticed that most of their priorities were all over the place. In fact, this is common for many business owners. We hear all about “shiny object syndrome” and people jumping from one thing to another in marketing or business ventures, and with access to so much information today, I’m seeing more and more entrepreneurs get sucked into it. One person says you need a funnel (which you do), another says you need great social media presence (which you do), and a smart, strong, and handsome person tells you to buy a newsletter (which you need to do as well). Are these things what you need most today? The reality is that I won’t know without having a conversation with you. All the above-mentioned items are smart tools to have, but the question isn’t what’s smart. The question needs to be this: “What should I do to move my business forward today?” For example, one of my mastermind clients owns three franchise tutoring centers. The thing they need to focus on most is adding 30 more students per location. Those 30 extra students per location would take them from turning a slight profit, after paying each location’s manager, to making a very good profit. Only when you identify the problem you need to solve can you begin to look at which marketing options will best serve your needs. Maybe you need a newsletter or Facebook marketing, but without being clear on the issue you need to solve, there’s no way for anyone to know what you should do next. As you read this, you may be getting a gut feeling about what problem needs to be solved in your business. Before you run off and fix that, though, you need to be sure that what your gut is telling you is really the issue. Let me give you an example.

Most entrepreneurs would say they need more leads and sales. Great! That may be true, but let’s first make sure you’re getting all you can from everything you’ve got right now.

get one new customer when they’re referred to us. Armed with that one fact, I can easily see that it makes sense to invest more time and money in my referral program. As you start to grow, there may be more than one area in need of better focus in your business. If you’re generating at least a few million dollars in annual revenue, feel free to take on more than one challenge at a time — as long as someone on your team owns each project, their targets are clearly defined, and they make regular check-ins on the progress of the campaign with you or another executive. I’ve taught people this process before, and I’ve seen varying degrees of success. The results have nothing to do with how well this strategy works or doesn’t work. Instead, it has to do with how well you execute it. If you’re following this plan and still not getting results, you need to find a mentor or coach. Sometimes you just can’t see the forest for the trees, which is true for all of us from time to time.

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How many leads do you have coming in per month right now?

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How many new leads do you need to get in order to close one new customer?

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If you got 10 new customers this month, how many would still be doing business with you 12 months from now?

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Where do you currently get your best new leads from?

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Can we get any more from that source?

If you’ve been following me for any length of time, you’ll know we’re giving away a Tesla as a referral prize. If I compare the close rate on those referred versus those we get from all other traffic sources, I discover that it takes 67 percent fewer leads to

–Shaun

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CLIENT SUCCESS

MARKETING HOW-TO

HOWTRACKINGROI ( INCORRECTLY) CAN HURT REVENUE Recently, I was doing some testing on Facebook, and in one of the posts I made, I asked a question about a Firehouse Subs advertisement. The ad was a few years old; I think it came out about the time when “Fifty Shades of Grey” was making headlines, which to me makes it brilliant. In my post, I asked a simple question: Given the fact that the ad is talking about BDSM in a funny way, do you think this is good marketing? One reply I got back said that they couldn’t know without seeing sales numbers before and after the ad ran and calculating the ROI. That response made me want to bash my head against the wall. If I were talking about a hypothetical sidewalk campaign at Name That Store, I would be talking about an A-frame sign that cost $250 to create. If that advertisement created any kind of local brand awareness, it would have been worth the $250, no question. However, I was talking about a national-level campaign, and for those, tracking ROI is much more difficult. The fact is that this campaign is still generating buzz for Firehouse Subs even today, and this means that their ROI, from a brand awareness standpoint alone, is nothing short of spectacular. I’m not the only one talking about it, either, since I saw it on Facebook and decided to post about it on my page. Others saw my post, we started talking about the ad, and I’ve decided to write about it here. How do you track that?

“Thank you so much for the great job you have been doing on our newsletter; it’s very impressive! You have a terrific product and a great team to execute it. I really like the case study portion of our newsletter, and I think it would be a good selling point for other Sandler franchises. We will be using this to promote The Newsletter Pro to our peers in the network. Thanks again for your help.” –Jim Stephens, Sandler Training

“I knew the newsletter was going to be good, but I have to say that it has exceeded even my expectations (which are very high). You all are absolutely stellar. I appreciate the hard work you all put into it every month. Our guys love it.” –Matthew Hilterbrand, I Love Grilling Meat

My point is that you’ve been sold a lie. The lie is that everything you do in business and marketing MUST have a direct ROI. This would have been great advice in 1978 when there were

OUR BOOKSHELF

What 4 Legendary Presidents Can LESSONS IN ‘L

work, “Leadership in Turbulent Times” examines all four extraordinary men and the impossible circumstances they steered the nation through. Already a favorite among critics and politicians alike, this is a history lesson no entrepreneur can afford to miss. And here’s the best part: It’s a page turner. Any study on four titanic leaders in American history would be worth paying attention to for leadership advice, but Goodwin’s prose keeps “Leadership” from feeling like reading homework. Events pop off the page, and the portrait she paints of each leader is profoundly personal. We see Lincoln’s

Owning your own business is far from easy in the best of times, but in periods of political and economic uncertainty, it can feel impossible. How do leaders find success within a chaotic world that seems out of their control? That’s precisely the question “Leadership in Turbulent Times” sets out to answer. Presidential historian Doris Kearns Goodwin has dedicated her academic life to studying four of America’s most pivotal leaders. She’s written best-selling and critically acclaimed books on the lives of Abraham Lincoln, Theodore and Franklin Roosevelt, and Lyndon B. Johnson. Her latest

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only three places to advertise. Today, though, the advice is hurtful because it’s not possible to track 100 percent of every marketing dollar you spend and correlate each penny to an exact reason why someone bought from you at that precise moment. The problem is only going to get worse, too, because it now takes at least 16 touches before a prospect even knows your business exists . If you need direct ROI on everything you do in marketing in order to justify risking time and treasure on a given campaign, you’ll never have any real success in business because you’ll never get enough traction or enough customers. There are tons of examples about how you can’t track ROI on the money you’re spending for marketing: SEO, influencer posts, customer reviews, blog posts, any post on social media that isn’t an ad (since ads would be tracked directly), most customer service spending, etc. So, you’re spending marketing dollars already, with little to no feedback as to ROI. That said, there are definitely some areas where you do need to track it. What are these areas? Lead generation, for sure. If you’re advertising to generate leads, you need to track direct ROI. If you have a lead and are beginning to work on conversion, the waters get muddier. Not every email will convert. Some are

each You ADERSHIP’ Continued on Page 6 ...

Have You Heard the Good News?

1 Corinthians 10:13 — “No temptation has overtaken you that is not common to man. God is faithful, and he will not let you be tempted beyond your ability, but with the temptation he will also provide the way of escape, that you may be able to endure it.” 2 Corinthians 12:9–10 — “But he said to me, ‘My grace is sufficient for you, for my power is made perfect in weakness.’ Therefore I will boast all the more gladly of my weaknesses, so that the power of Christ may rest upon me. For the sake of Christ, then, I am content with weaknesses, insults, hardships, persecutions, and calamities. For when I am weak, then I am strong.”

“Leadership” does not have a simple answer to how leaders conquer adversity. As Goodwin writes, “There was no single path that four young men of different backgrounds, ability, and temperament followed to the leadership of the country.” Four presidents present four radically different approaches to turbulent times. Anyone looking to think critically about their own leadership style and resolve should put this on their summer reading list.

struggle with depression, Theodore’s loss of his mother and wife in the same day, FDR’s battle with polio, and LBJ’s manic moods before we see their triumphs. That’s the first lesson anyone in a leadership position can take away from Goodwin’s work: Even the greatest leaders are human. Goodwin doesn’t deify her subjects, but rather draws attention to their foibles and personal struggles. It’s these flaws and struggles, the historian argues, that helped prepare each president for the national challenges of their time.

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MARKETING HOW-TO CONTINUED ...

software program like Adobe will give you a leg up in your job search or help you with your current job responsibilities, Lynda.com can help. The content is the website’s primary purpose, but the appeal of the site is in its organization, quality of content, and bang for your buck. Video tutorials may abound on YouTube, but the quality of information will always be up for scrutiny. With Lynda.com, you’ll only get access to content created by experts in each respective field in a way that is easy to understand. Videos can be organized by topic, software, author, or skill level, and each video is usually a very accessible 10–15 minutes long. There is a monthly subscription to utilize the site’s full potential, but with the quality of the content, the cost is more than worth it. There’s also an app compatible with mobile devices for tutorials on the go. With Lynda.com, you can garner new skills and improve your marketability as a professional, propelling your career forward and upward. You may be thinking that I’ve finally lost it with this article, but here’s the truth: I spent years trying to follow all the guru rules hammered into my head on how to market and build a business. Now that my company is generating over eight figures in sales per year, I can look back and see all the places where I got b.s. advice that was either flat-out wrong or that I simply misunderstood. Direct ROI was one of those areas. Now, it’s also possible that I was the only one who was confused, but just in case I’m not the only one, hopefully you’ll take a look at your marketing efforts and get real clear on the difference between what needs to be tracked heavily and what you need to do that is difficult to track in regard to ROI. Once you have that piece of the puzzle, you’ll find a world of opportunity and growth opening up to you. –Shaun

away a Tesla. Ninety days into the campaign, it was a flop by any measure. Fast forward eight months, and the campaign is a huge success! It will turn out to be one of the most profitable campaigns we’ve ever run. You can check it out here: NewsletterPro.com/Tesla .

supposed to build a relationship and nurture the lead, which is both smart to do and hard to track.

Here’s another example of how gauging direct ROI can be difficult: Eight months ago, we launched a campaign to generate more referrals by giving

RESOURCE OF THE MONTH

LIFELONG LEARNINGWITH LYNDA HOW LYNDA.COM CAN HELP YOU ADD TO YOUR SKILL SET

You could go back to school and spend money you don’t have to learn a new skill set, or you could use some of the new advances in technology to your advantage. Lynda.com was created to help people do just that. Lynda.com, a part of LinkedIn Learning since 2017, is an online learning platform that hosts thousands of web videos and classes on business, software, technology, and creative skills to help you succeed in a rapidly changing workplace. If learning a programming language like SQL or a

In his latest book, “Thank You for Being Late,” author and New York Times columnist Thomas Friedman emphasizes the importance of being a “lifelong learner” in a world where technology advances exponentially. Gone are the days where you could graduate from high school, or even college for that matter, and expect to follow a traditional career path with no need for further education. Even if you have a job that’s not in danger of dying out, chances are the skills and responsibilities for that job will evolve — and you’ll have to evolve as well.

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Taking Courage With Lucy Hart FILLED WITH DETERMINATION IN THE SPOTLIGHT

“You can’t make money being a writer. Be a lawyer or a nurse instead.”

you can get. But the best writers are those who can master the written word in any area.

Everything that comes out of The Newsletter Pro headquarters is written by someone from our writing team. In a single day, one writer could channel a dentist’s voice to tell a touching story about why they got into pediatric dentistry, write a filler piece about floral defense mechanisms, and then research the best solar farms in the world. This requires a rare skill set. Fortunately, Lucy possesses that elusive spark. She also knows what it takes to help that spark grow. “In school, I always struggled with technical writing,” Lucy admits. “I wasn’t sure how to write the way the teacher wanted. But I have grown so much since then. I’ve worked several different jobs in food service, child care, and retail, but all the while I was still writing and improving my skills. I like stories that draw me

Lucy Hart isn’t the first creative type to hear this sentence, and she certainly won’t be the last. But she is the sort who didn’t let these words drive her away from her passion. “My dream job has always involved writing,” says Lucy. “From the first time I read ‘Harry Potter’ or got swept up in the plot of a ‘Legend of Zelda’ video game, I wanted to tell stories. For so many years, I was told that writing isn’t a ‘real job,’ but I was determined to not give up. Then I found The Newsletter Pro, and I had the opportunity to do something I love.” Crafting newsletters isn’t the same as weaving tales of wizarding schools or epic battles of good versus evil. In fact, the technical demands of marketing writing are about as far from fantasy as

in, so when I write, no matter what I’m writing, I want to do the same for my readers.”

“Working at The Newsletter Pro means I’m able to learn and grow each day. I love writing in a client’s voice or doing research for an article. It can be difficult, but I enjoy the challenge. Before working here, I didn’t know that the safest place to get your ears pierced is a tattoo parlor! I get to write about different, sometimes weird topics, and it makes my days enjoyable.” There will always be naysayers in the world, but Lucy is a writer who knows the power of determination and following your Hart .

KEEP UP

With Our BEST POSTS

If you’re looking for more great content — like what you’re reading in this newsletter — to drive your business forward, take a look at these articles on our blog. Make More Money Playing the Long Game NewsletterPro.com/playing-long-game/ How Much Communication Is Too Much? NewsletterPro.com/how-much-communication/ OUTRAGEOUS Campaigns That Deliver NewsletterPro.com/outrageous-campaigns- that-deliver/

One Cup of Coffee at a Time NewsletterPro.com/one-cup-of-coffee/

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208.297.5700 391 N Ancestor Pl, Boise, ID 83704 Keep up with our latest office news, blogs, and promos at www.TheNewsletterPro.com!

BUSINESS PROFILE

How an Idaho Nonprofit Is Making a World of Difference ONE STEP AT A TIME

children around the world — it’s also about giving impoverished communities job opportunities.

They manufacture their products in regions where those products are used the most, namely Ethiopia and Uganda. In 2019, they are looking to expand into Haiti and Kenya. They also pay their employees a livable wage — something that’s in short supply in these regions. The accessibility of the shoes is also reflected in their price. Every pair of shoes is $20, which is far lower than the average price of a pair of shoes in the U.S. (in 2018, the average price of shoes was $75). When you buy a pair of shoes (or several pairs) as a donation, those shoes are then delivered to people who need them. You can also partner with the organization directly to help fundraise and distribute shoes to areas they might not otherwise reach. Interestingly enough, because their mission is to get shoes to those who need them, they do not sell the shoes to consumers directly, at least not through the Because International website. You can, however, buy the shoes for personal use on a separate company called GroFive (GroFive.com). Part of the revenue from GroFive is donated back to Because International to further their mission. In a few short years, Because International and The Shoe That Grows have made a remarkable impact. Thanks to incredible support the world over, they’ve been able to get shoes to thousands of children. These are shoes that will last them for years to come. They don’t have to worry about outgrowing them — at least, not for quite some time. In impoverished parts of the world, having one less thing to worry about can make a huge difference. It changes a person’s entire outlook and can potentially change their lives for the better. In communities where prosperity is limited, this kind of impact can be monumental — and it all comes back to something as simple as a pair of shoes.

Kenton returned home to Nampa, Idaho, and got to work. He, along with some friends, tried to figure out how they could solve this shoe problem and do it in a way that made sense. It took about six years to develop a working solution. That solution became a durable shoe that can expand up to five sizes and has an exceptional life span. As part of the development of The Shoe That Grows, Kenton and his team also established a nonprofit organization called Because International (BecauseInternational.org). This organization was created to put as many shoes on as many kids as possible, all around the world. And their work didn’t stop there. They also developed a product called the Bednet Buddy, a portable bed net where kids can sleep and not worry about mosquitoes, which often carry life- threatening diseases like malaria. Young children are highly susceptible to malaria, which can cause serious illness and death. Bed nets, like the Bednet Buddy, are remarkably effective tools at combating malarial infections.

A lot of us take our shoes for granted. Most of us have at least one pair of shoes, and many have multiple pairs. Even if we need a new pair, we can easily run to the shoe store or order them online in just a few clicks. It’s all so easy we don’t even think about just how amazing our shoes, or the process of buying them, really are. Shoes themselves are remarkable. They protect our feet and allow us to safely traverse different types of terrain, whether that’s walking to the office or going for a hike. We put them on in the morning and we take them off at the end of the day. Simple. And while shoes are an often overlooked boon in the U.S., there are many people who can’t afford to buy shoes when they need a new pair — or they simply go without. This is how the story of The Shoe That Grows started. In 2007, the founder of The Shoe That Grows, Kenton Lee, was in Nairobi, Kenya. There, he observed a child wearing shoes much smaller than her feet. She had cut open the ends of her shoes so her toes could stick out. This experience inspired Lee to develop a shoe that could grow with the child — hence the name.

For the people of Because International, it’s more than just providing the shoes or netting to

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CALLING ALL REAL BUSINESS OWNERS WHO WANT TO GET THE STRATEGIES AND TACTICS NEEDED TO ADD SIX FIGURES IN SALES TO THEIR BUSINESS!

We entrepreneurs are out here working hard, trying to grow, and leading and managing our companies, but nearly everyone is making one gigantic mistake.

those leads to refer. From my point of view, they had the ability to print money.

That mistake is ...

We’re all trying to go it alone. But we don’t have to anymore.

It was like finding the Holy Grail.

I was able to watch exactly how they structured deals, made sales, and worked leads. I quickly devoured all the info I could. Then I went back to my company and got to work. It was shortly after that behind-the-scenes look that my company, The Newsletter Pro, started growing like a weed. In fact, we doubled every three or four months for the next 12 months. But then the growth stopped nearly dead in its tracks ...

Think about it.When was the last time you opened up to someone about your business and shared the truth about how things are really going? I don’t mean the stuff you put on Facebook that makes it look like you don’t have a single issue or care in the world. I’m talking real-life, nitty-gritty details. The good, the bad, and the ugly. Years ago in my business, the only people who really knew the whole story about how The Newsletter Pro was doing were my wife and my CPA. Sound familiar?

some cases even seven, figures or more in 3–12 months by making their businesses run more smoothly and more profitably. The best part about it is that I love helping real businesses grow. It truly is fun for me.

But as The Newsletter Pro grows, I simply can’t help as many people one-on-one as I’d like to.

I needed to add some leverage if I was going to hit my personal goal of helping 1,000 small-business owners double the size of their companies.

Just 13 months after my initial visit to that company, I hit a brick wall.

That’s why I’m hosting the Scale-Up Business Bootcamp for REAL businesses only.

This lack of sharing — this lack of transparency between entrepreneurs — is holding all of us back.

Lucky for me and The Newsletter Pro, I was still in the good graces of the other company and its owner (who has since become my friend), and I was able to go back again. I discovered that on top of marketing and sales, I needed systems and processes. I also needed people management and leadership skills. Who knew?

At the Scale-Up Business Bootcamp, you’ll get to go behind the scenes at The Newsletter Pro. You’ll get to see what it really takes to run and grow an eight-figure business. You’ll get tactics and strategies to generate more leads, close more deals, and add a minimum of six figures in sales in just 90 days. Just to be clear, this isn’t some huge conference with dozens of speakers — the whole event is at my office in my conference room. No, this is me and my team showing you what really works to scale your business. No pitch feasts or hardcore closers who are big on hype and short on results. This is a real open house with actionable tactics and strategies I currently use to lead, manage, and grow my company.

Let me explain.

Like you, I’ve bought trainings and gone to seminars. I learned things from them, of course, but it wasn’t until I was able to break into the circle of trust with one company, go behind the scenes, and see the inner workings of their business that I truly understood what it takes to grow a company.

I always thought business was all sales and the rest would take care of itself. Boy, was I wrong.

I quickly learned that you sometimes don’t know what you don’t know. This is why so many entrepreneurs get stuck in a rut. It’s hard to ask a question when you’re not even clear about what the issues are. You see, I know without a doubt that I can help entrepreneurs with real businesses (not online- only internet marketing or get-rich-quick stuff, but real businesses) grow sales by six, and in

When I finally peeked behind the curtain, do you know what I found?

I found that this huge company I looked up to didn’t do everything right. Crazy, I know!

This company made mistakes and had flaws, but I also found something else ... I found that they had cracked the code to generating new leads, getting those leads to buy, and then getting

-Shaun

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WHO WANT TO GET THE STRATEGIES AND TACTICS NEEDED TO ADD SIX FIGURES IN SALES TO THEIR BUSINESS! CALLING ALL REAL* BUSINESS OWNERS

SCALE YOUR BUSINESS BOOTCAMP

MAY 13–14 or AUG 1–2 BOISE, ID 2019

THE NEWSLETTER PRO HEADQUARTERS NewsletterPro.com/scaleup To get started, register at:

*Ask me what a real business is

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