The PT Marketing Newsletter | June

The PT Marketing Newsletter | June

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Essential EMAIL TIPS Every PT Owner Needs to Know

Neil Trickett, PT

Inside:

• What and When to Post Online for Maximum Impact • 4 Summer Marketing Mistakes to Avoid • Why it Pays to Automate Your Marketing

NEIL’S MARKETING CORNER

4 Summer Marketing Mistakes PT Practices Must Avoid to Beat the Summer Slow-down

are already out of town or have made plans for August by mid-July and thus, won’t be around to take advantage of the special. Instead, start marketing August promotions aggressively in June to gain enough interest through traditional channels and word of mouth referrals to get more patients. Mistake #: Failing to plan ahead for fall sports Most fall (even winter) sports have off-season training in the summer. In addition, families tend to start prepping for return to normal work and school activities in late August. From camps to weekly practices to pre- season warmups, fall athletes do not take the summer off. Promote injury prevention and performance training in the summer months to get your athletic patients safe and in game day shape. Network with local recreation leagues or schools and provide PT at camps and clinics. Offer discounts on special services, such as kinesiology/taping or TENS, for athletes when they wear a team shirt to the clinic. Or, set up a pop-up clinic at tournaments to provide onsite care and PT counseling. Mistake #4: Ditching your marketing plan Seasonal impacts can effect on the number of patient visits and referrals. So, it can be very tempting to cut expenses by decreasing or stopping your monthly marketing campaigns. By skipping a summer print newsletter, you will save some money to offset the lost revenues due to the summer slump right? Wrong! The #1 rule of successful marketing is consistency is key. It took your monthly

newsletters, blogs, physician mailers, emails or postcards, several months to gain ground and start generating consistent results. Stopping for even one month can set you back and undo months of work. Also, you want the number of patient visits to swing back up in September. So, you need to mail your newsletters through the summer to get those fall patients back to PT. In fact, you want to be very well prepared and aggressive in marketing to your past and current patients now to jump start the fall season. Keep doing your successful actions and you will weather the seasonal effects. Seasonal marketing is about using targeted promotions, analyzing last year’s >Page 1 Page 2 Page 3 Page 4

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