Think-Realty-Magazine-January-February-2019

Think-Realty-Magazine-January-February-2019

MAXIMIZING HOME INSPECTIONS

FUNDAMENTALS DON'T LET DISTANCE SQUASH A DEAL

STRATEGY

TM

Break from the Herd: Lead Generation Tips to Move Your Needle SPECIAL SECTION

From Headache to Heyday with a Malibu Mansion RENOVATION ROCKSTAR The New Year is Here: What 7 Economists Think You Should Know HOUSING NEWS REPORT

A REAL ESTATE WORLD RECORD IS JUST A START FOR BEN CABALLERO PAGE 16 Laser Focused

$5.95U.S. ::$6.95CAN JAN/FEB2019

2 | think realty magazine :: january / february 2019

thinkrealty . com | 3

TABLE OF CONTENTS

INSIDE THIS ISSUE

THINK REALTY 8  News & Events

BUSINESS FUNDAMENTALS 42  Tax Break Creates New Frontiers of ‘Opportunity’ Program hopes to revitalize areas struggling with high unemployment, low income. by Paul Fiorilla 44  Note Investing from Afar Don’t let distance deter you from a solid investment. by W.J. Mencarow

Updates from around the industry.

10  You’ve Gone from an Investor to an Employer. NowWhat? Tackle the job of HR with tools from Resourcing Edge. by Collin Curbo

GOING BIG: MARKETING & LEAD GENERATION 24  Find Your Math Problem to Generate Leads and Success Quantity matters when searching

STRATEGY 46  Busting the Seasonal Home-Selling Myth

for the right investment deal. by Brett Snodgrass and Brian Snider

Selling your home in the winter may be better than you realize. by Sherry Kitzman

26  Building Your Investor Network with a Realtor Working with a Realtor can generate leads and inside access for investments. by Kristin Weekley 28  Direct Mail Proof: Real Campaigns Netting up to $100,000 Per Month Print mail marketing is far from dead, especially for real estate investors. by Joy Gendusa 32  The Best Kept Secret for Finding Off-Market Deals Local property managers can help connect you with great rental investments. by Marc Cunningham 34  Still Apathetic with Your Web Presence? It’s Costing You Investing in SEO improvements can be your effective lead generation system. by Bobby Burch

48  Planning for a Home Inspection [ Case Study ] Six behaviors to help you get the best results from an inspection. by Gaylene Rogers Lonergan

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HOUSING NEWS REPORT 73 2019 Housing Outlook Seven Economists Predict 2019 Housing Market Trends by ATTOM >Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40-41 Page 42-43 Page 44-45 Page 46-47 Page 48-49 Page 50-51 Page 52-53 Page 54-55 Page 56-57 Page 58-59 Page 60-61 Page 62-63 Page 64-65 Page 66-67 Page 68-69 Page 70-71 Page 72-73 Page 74-75 Page 76-77 Page 78-79 Page 80-81 Page 82-83 Page 84-85 Page 86-87 Page 88

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